Creativity and Innovation Speakers have the ability to come up with new ideas, think widely, to have a free and open mind and to approach matters in a new way. They’re able to confine the creative idea and turn into reality so as to achieve successful performance. Creativity is a phenomenon whereby something new and valuable is created. Innovation is the application of better solutions that meet new requirements, unarticulated needs, or existing market needs. This is accomplished through more effective products, processes, services, technologies, or ideas that are readily available to markets, governments and society. The term innovation can be defined as something original and, as consequence, new that "breaks into" the market. Creativity and Innovation Speakers think differently, create new thinking and efficiencies, develop innovative ideas solve problems and develop progressive business strategy. From product design to creative business and efficient business management every organization benefits from creativity and innovation.