Gerry McCusker

Gerry McCusker is an internationally acclaimed author of the book 'Public Relations Disasters' and one of only five Australians recognised in Advertising Age's Power 150 list of the world's Most Influential Marketing Blogs.

With extensive expertise in writing for and engaging with Web 2.0 and new social media, Gerry specialises in ORM (Online Reputation Management). He possesses unparalleled knowledge and experience to assist organisations to proactively interact in the emerging and increasingly influential blogosphere.
Gerry McCusker is a persuasive and influential industry voice with the ability to effectively communicate his passion for modern reputation management and is able to bring fresh, creative energy to any public speaking or presentation situation.
Having joined Fairfax's business blogging team for The Age newspaper with his 'Mediator' blog, Gerry is able to clearly express opinions on a broad range of branding, PR and marketing topics.
An experienced public speaker, keynote speaker and presenter able to capture attention, impart knowledge and maintain audience engagement, Gerry has presented seminars on Branding, Online Reputation Management and Cause Related Marketing at conferences in Australia, Dubai, Hong Kong, Kuwait, New Zealand and Singapore.
Gerry McCusker experience spans diverse industry sectors and his client credentials include BMW, Dunlop, Esprit Telecom, Mercedes-Benz, Mercer Wealth, Metricon, MINI, NAB, Primus, Telstra Countrywide and Yellow.

Speaker Topics Include:

Blogging for Business
Online Reputation Management
PR Disasters