Natalie Bloom
Natalie Bloom laughs about her successful multi-million dollar export business, Bloom Pty Ltd: "If I knew then what I know now, perhaps I wouldn't have taken the plunge!"
"I started when I was 22. Building a business at such a young age was hard going, but there were many advantages to being so young. Looking back, the fact that I was so naïve about the complexities of business meant that I wasn't afraid to make mistakes."
Bloom Pty Ltd manufactures aromatherapy products, candles, skin-care products and more recently, cosmetics. "Basically, it's anything that makes you feel good," she says.
Natalie started Bloom Pty Ltd in 1993 using her family home as the office, and just two products - cards and a candle-making kit. Five years later, with the benefit of entrepreneurial talent, a lot of hard work, a little luck and the energy and passion of youth that knows no obstacles, Bloom Pty Ltd is now a multi-million dollar export company. A business speaker or motivational speaker, Natalie can share her success.
Bloom products emphasise quality, blended with quirky packaging that catches the eye. These days its products have even started to attract a celebrity market, among them international songbird Kylie Minogue and catwalk models Christy Turlington and Linda Evangelista.
Natalie's company has built export markets in New Zealand, Japan, the USA, the United Kingdom, Europe and throughout Asia. Bloom products are now sold in some of the world's most prestigious department stores, including Saks Fifth Avenue, Nordstroms, Anthropologie Stores, Bliss Spa, and Fred Segal in the United States; Harrods, Liberty, Selfridges and Space NK in the UK; Colette in Paris; and The Loft and Tokyu Hands in Tokyo.