Max Franchitto

Max Franchitto is the Managing Principal and Founder of MGF Consulting Group a service management & marketing consulting practice-developing solutions in Marketing and Service Management to help achieve sustainable competitive advantage. His many years of research and practical hands on experience with Top companies and small business, make him and expert on advising sales and marketing driven organisations link Customer Satisfaction, Loyalty and Value with Growth & Profit, within a Business- to-Business or Business- to-Consumer environment.

Outcomes include: • Evaluating the customers’ total and long-term value, while differentiating strategies to deal with “High End” and “Low End” customers and their respective economic Value. • How to create a close “service driven “ link between the marketing, customer service development & the business development functions. • Understanding how competitive advantage can be achieved by understanding the links between Customer knowledge, Customer Value and Technology. • Understanding why customers defect and what to do to reduce customer defection • Practical tips to help the audience to refocus their efforts on maximizing growth and profits via practical Customer Relationship Management (CRM) strategies.
Max Franchitto is published regularly in a number of Australia’s top business publications and is currently working on his first book on business success strategies. He has a Bachelors Degree (Flinders Uni S.A.) in Politics & Economics, an MBA (Uni of SA), majoring in Strategic Management and Marketing. He is also currently completing a Master of Legal Studies (UNSW) in Financial Services law & Corporate Governance. He is a recipient of the Macquarie University, Graduate School of Management “Brambles Management Prize” for Management Consulting & Research and has attended Harvard Business School (Boston, MA) to specialise in Service Management Strategies. •
Max’s seminars and keynote speeches are fun, humorous and informative and have motivated over 1000 businesses, across approximately 50 industry sectors.

Speaker Topics Include:

Customer Knowledge
Customer Economic Value and Technology