Barry Bull is a respected and highly awarded businessman in his own right. According to The Todays Show’s Richard Wilkins, he is ‘an absolute to legend in the Australian music industry’.
Over the years, Toombul Music has won over thirty Westfield retail awards, including the prestigious National Individual Specialty Retailer Award three times. In 1997 was an inaugural inductee into the Westfield Hall of Fame in recognition of outstanding retail achievement and is acknowledged as Australia’s premier retailing award. In 2001 Barry was presented with a Westfield Legend Award, and in 2003 was honoured with a Commonwealth Centenary Medal, for distinguished achievement in business. In 2006/7 the awards kept coming, this time for excellence in a newly formed division of the company Electronic Interiors, specialising in home cinema technology.
Its Barry Bull’s innovative marketing techniques however, for which he is best known and he enticed superstars from around the world, including Sir Cliff Richard, Michael Crawford, John Denver, Olivia Newton John, The Corrs, Ronan Keating, The Veronicas, John Farnham, and dozens more, to participate in promotions at his store in Brisbane.
Barry Bull has fast become one of the country’s top business speakers and ‘No is Negotiable’ is his most renowned trademark. His energetic presentations share the experience of a remarkable journey, and his famous interviews with Sir Cliff Richard, Michael Crawford and Slim Dusty, wow audiences around Australasia.
Barry Bull’s highly entertaining, multi media presentation, has wowed audiences around Australia, from multi national corporations to small family business. It includes his VIP Loyalty Club customer connection program, and his famous interviews with Sir Cliff Richard, Michael Crawford and Slim Dusty. Barry speaks about his business HITLIST, the top ten business techniques which have led to his success, and which can be applied to almost every other business. Includes his renowned “NO IS NEGOTIABLE”.
At a time when most would think he would put the bull out to pasture, Barry Bull wrote a best selling book A Little Bull Goes A Long Way, followed by My Little Book of Bull, and his newest book The Bullseye Principle, is the topic of his latest business presentations.
By 2008 however with the impact from internet downloading, the winds of change were blowing for the music industry. It was necessary to move on, so he closed his business at Toombul. The now successfully established Electronic Interiors division was relocated to a more suitable location and the traditional music division was transferred to an online business, both now independently owned by his two sons. And so The Bullseye Principle begins again…