Simon Hammond

For more than two decades, Simon Hammond has pushed the boundaries of traditional thinking to provoke creative change within business and society.

As a sought after social commentator, brand advisor to many of Australia’s top brands, author or entrepreneur, his approach has been consistent since his days as an investigative journalist in the 1980s; seek the emotional truth in people and create the stories that will connect with that truth.
A former newspaper, radio and magazine journalist, Hammond has left his mark in many aspects of the Australian media and communication industry; news reporter, magazine editor, columnist, radio host, author, creative director and agency founder.
As a master storyteller, Simon Hammond has been responsible for creating the compelling stories for hundreds of businesses in Australia and overseas and has shaped the Australian marketing landscape through the four award-winning creative brand agencies he has founded (Dare, The Edge, SEE & Bastion).
His much sought after BE Branding philosophy has become a studied benchmark in brand positioning and has reshaped the way the business world sees branding - while his three books (GUTS, BE Brands & CEO of Earth) have provoked radical new thinking in the way executives create success.
In recent years Simon Hammond's social insights have made him a sought-after social commentator and motivational speaker. His presentations range from the ground breaking business show, Lectern Rock, in which he ‘performs’ backed by a five piece rock band and theatrical set; to the more intimate BE Brands live with acoustic guitarist Sam Vandenberg; and his own solo show with provocative visuals and compelling music.
Rejecting the tag of ‘futurist’, he describes himself as a ‘nowist’ with his telling observations of mainstream behavior challenging many accepted conventions and throwing new light on the disconnection between society and business today. He targets increased political correction, the information explosion and new age risk aversion as enemies of customer connection.

Speaker Topics Include:

BE Brands - Belief, Belong, Behaviour
Branding – the power of a great brand
Converging media
Customer connection
Finding a ‘real’ corporate voice
GUTS - Gut Instinct, Tribalism and Courage - Essentials for Progressive Change
Social Insights - Fundamentals for Business Success
The power of your people – Cultural Change
Tribalism