Paul Harmer is known as the "Brand Surgeon" a specialist in Business building strategies and How to succeed through your Branding, incorporating Customer Service, Sales, Innovation, Creativity and Motivation.
His expertise comes from consulting internationally and thirty years of owning his own successful brands in Hong Kong, U.S.A and Australia, winning major accounts in America : Neiman & Marcus, The Gap Clothing company, Nordstrums, Marmax, Andronicus, in Australia : David Jones, Grace Bros., Woolworths, Coles, David Jones, Lakeland (UK) and many more.
The real hands–on experience of creating winning brands to enter Home and International markets allowed Paul the experience to deal with the challenges of growth facing business and organisations today. More now than ever the image and perception of your brand is paramount to the future success of your products, entity or service.
Paul Harmer’s branding success comes from being deep in the trenches of competitive business, creating No fluff, No hype marketing solutions for businesses aiming to impact their respective market and grow their market share. Paul says branding is not only about a logo and graphics, but also about innovatingly creating themes behind the brand, "Create an Experience he says." Winning Brand recognition does not happen overnight, but you can take action now to grow your business through your brand.
He has spoken and trained companies and organisations on Branding for the future, Brand Out and Stand Out if you want to attract people he says. Paul is also an author on Branding. His subject specialty is on Branding Psychology, Customer Satisfaction, Sales, Change, Marketing and Motivation. He will take you through the PIE Principle of creating buyers, Learn the 10 Imperatives of Branding and much more.
Paul Harmer will inform entertain and get your audience involved in strategies ensuring an impacting and memorable presentation with take home value specific to your requirements. The Brandsurgeon's session will leave you with a clear understanding of what it takes to create a memorable Brand experience, a value proposition and how to create customer stickiness. The Brandsurgeon's presentations are inspirational, motivating and outcome oriented aimed to inform and educate providing strategies for building your brand internally and externally with a focus on creating your own brand value proposition.
The emphasis is building sales through creating your own memorable product and service experience based on the aspirations of your market.
Paul’s latest book is titled “Brand Glue” How To Attract and Create Sticky Customers, Brand Glue concentrates on creating your own powerful and memorable brand experience through all of your communications and actions. He uses examples from some of the worlds most successful brand owners he has personally worked with, as well as concepts and strategies from some of the greatest thought leaders of psychology and human behaviour.
Paul says. ”customers needs are changing, they are becoming more complex and demanding, customer service and a great product is not enough, it is now about the experience you create. Build your successful brand through connecting with people’s hearts and minds. The aim for a successful business today and in the future should be to create a positive emotional experience which connects with people on all levels of engagement and beyond. So everything you do actually effects your brand success. This is where the future lies for all brand owners if they want to grow market share. Engagement, Differentiation and Positioning yourself in the customers minds and hearts through your brand experience is the next step to building your successful business. It is the gestalt of brand leadership