Len Rust

Len is a frequent speaker at major information processing industry conferences in Australia, the United States, Japan, China and Hong Kong, Singapore and New Zealand. His regional responsibility for IDC made him a frequent traveller throughout the Asia Pacific area. During this time he was involved in the opening of offices in Korea, Taiwan, China, Hong Kong, India, Malaysia, Singapore and New Zealand.
A thought provoking speaker, he has the prized ability of conveying complex and radical ideas in a simple and direct way bringing both real content and humour to his presentations. He continues to make waves in IT circles through his views in the weekly Rust Report. These views are also increasingly sought by government, business leaders and IT vendors.
Vice-President of International Data Corporation for 19 years, Len has written extensively on IT issues and has advised many clients on competitive and technological issues, marketplace perception, marketing strategies, strategic fit, cost-to-use and mergers and acquisitions.
He is currently Executive Director of Dialog, an independent consulting organisation comprised of a group of key industry analysts and technology specialists. Len is a perceptive and stimulating speaker on the impact of changing technologies on business, emerging market trends, and industry acceptance of new technologies

Speaker Topics Include:

From Outsourcing to Co-sourcing, From Marketplace to Marketspace
Industry Intelligence For Strategic Advantage
Rethinking IT Organisations
Winning With Technology Electronic Societies - The Internet Revolution
Future IT Trends