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How Well Do You Know Australia?

Ranked amongst BRW's Top 10 Corporate Speakers in Australia, social analyst Mark McCrindle sheds light on some fascination statistics about the country we know (or thought we knew) and love.

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Mark McCrindle Social Analyst

By Platinum Speakers



With the ever-increasing pace of technology, demography, economy and almost all facets of our society, it's more important than ever for businesses to stay on top of advancements and trends to ensure their competitive edge remains intact.

Social analyst Mark McCrindle specialises in this very field. Mark tracks emerging issues, researches social trends and analyses customer segments to help organisations strategise more efficiently and effectively.

To give you a taste of Mark's work, here are just 15 statistics on our current day Australia. How would this information help you better segment your customers and tailor your business communications?

1. The booming population of Western Australia

Western Australia grows by more people every 48 hours than Tasmania adds every year (500 people).

2. Sydney ranks lowest in mortality analysis

Despite the rise in tax rates, Australia's mortality rate continues to decline and is now at an all-time low. Sydney-siders have the lowest probability of death (5.3 deaths per 1,000) whilst Darwin and Hobart have the highest capital city death rates (6.6 per 1,000).

3. Couples to outrank families

Within a decade, couple only households (currently 30% of all households) will be Australia's most common household type; more numerous than couple and kids households (currently 33%).

4. Private car use on the rise despite environmental awareness push

Only 1 in 10 Australians use public transport to get to work and more people walk to work than catch a bus! Of more than 10 million people who travel to work each day, almost 66% of those do so by private car. Despite the heightened push toward minimising our carbon footprint, this figure is up by 0.2% from 5 years ago.

5. It's raining cats and dogs (and babies)

The average street of 100 households has 10 babies (under 3 years old), 27 cats and 45 dogs.

6. Starting our day on an empty stomach

2 in 5 Australians (40%) skip breakfast at least once a week, and half of them (20%) skip breakfast most days.

7. Incomes and house prices on the rise

By the time Generation Z (5-19 year olds) begin to retire (beginning 2063) the average annual earnings will exceed $222,000 while the median capital city house price will be $2.5 million.

8. Our booming money trend

Whilst approximately 1 in 5 (22%) Australians are Baby Boomers, they own over 50% of the nation's private wealth.

9. What's the average age in your sector?

The average age of a worker in the retail sector is 33, the average age of someone in the education sector is 42, and the average age of someone employed in aged care exceeds 48.

10. Health matters

Over half of Australians (54%) go down the health food aisle as part of their weekly shop.

11. Your income 1980's vs 2014

Three decades ago the average full time worker took home just under $19,000 per year in a time when the average house price was less than $150,000. Today annual earnings exceed $73,000 with the average house price in most capital cities exceeding $520,000.

12. TV dinners all the rage

Of meals consumed at home, over one third of Australians (36%) eat most of their meals on the couch while watching television.

13. Australia grows a new city every 4 months

Australia is currently growing by 1 million every 2 years - that's one new Canberra per year, or a new Darwin every 14 weeks!

14. Trams deliver over ferries

Melbourne's iconic trams carry 4 times as many people to work as Sydney's iconic ferries.

15. The "man drought" really does exist

Currently there are almost 105 baby boys born for every 100 girls born in Australia. Victoria is the state with the highest ration of females to males (98 males to every 100 females), with 58,399 more women than men.


Read more about how Mark McCrindle can develop an analysis series specifically for your business here.