Speaker Search

  • Name

Enquire about this Speaker

Ashley Fell
Back

Ashley Fell

With academic qualifications in communications, an ongoing role in managing the deployment and visualisation of national research studies, and with her position leading the communications strategy at McCrindle, Ashley brings robust, research-based and experienced content to her engaging presentations and consulting.

Call 1300 314 788

or fill in this form

  • *
  • *

Speaker Categories

Testimonials for Ashley Fell

A huge thank you to Ashley, it was a pleasure working with you and hope we  get to work together again in the very near future!

ERNST & YOUNG

 

Ashley is an excellent, engaging presenter. Her presentation was very relevant and well presented. It had lots of information, was very well delivered and it all made sense

CITY OF PORT PHILLIP

 

The presentation was very well presented with a clear and concise background knowledge. The audience were all impressed with Ashley and one comment received was "Thank you for organising this guest speaker, I have a much better understanding now".

GIRL GUIDES NSW/ACT

 

We were incredibly impressed with Ashley and the presentation she did and believed there was real relevance to our operations.

T E C - N Q

 

Pitched exactly at the right level and very engaging.

DAREBIN CITY COUNCIL

 

Pitched exactly at the right level and very engaging.

M I L L E N N I A L S M A R K E T I N G  CONFERENCE

Ashley Fell Travels from NSW
Fee Range: .Up to $5000

Ashley Fell's Biography

Ashley Fell is a social researcher, TEDx speaker and Head of Communications at the internationally recognised McCrindle. As a trends analyst and media commentator she understands how to effectively communicate across diverse audiences.

From her experience in managing media relations, social media platforms and content creation, Ashley advises on how to achieve cut through in message-saturated times. She is an expert in how to communicate across generational barriers.

In addition to delivering keynote presentations at conferences, Ashley is booked to conduct training days for corporate and not-for-profit clients, facilitate panels across an array of industries and deliver workshops across diverse generations. From generational change to responding to technological disruption, from key demographic transformations to social shifts, Ashley delivers research-based presentations dealing with global and national trends.

With academic qualifications in communications, an ongoing role in managing the deployment and visualisation of national research studies, and with her position leading the communications strategy at McCrindle, Ashley brings robust, research-based and experienced content to her engaging presentations and consulting.

Speaking Topics Include

The millennial workforce - Creating culture, purpose and impact

Generations Y and Z will soon comprise more than half of the workforce and so understanding their preferred way of work is essential for effective engagement. In this session Ashley will give an overview of creating an engaging culture for a multigenerational workforce.

 

Digital communications for changing times  - Thriving in the screenage and engaging with online communities

In an era of message-saturation, the challenge for organisations is to deliver quality content that will get cut-through. In this session, Ashley Fell, who leads the communications strategy at McCrindle, will share the latest research findings into media consumption, emerging technologies and the key influences on decision-making. She will define the elements of effective communication, means to maximise retention, and the trends in online communities.

 

Generation Z customers: Understanding these global consumers Connecting, motivating and engaging the emerging generations

In this session based on the latest McCrindle generational and consumer research, Ashley will share an overview of Generation Z, what defines them, why they are the key brand influencers, and how to best engage with them. This session will deliver a demographic, economic and social snapshot of the under 25’s and give insights into how to effectively connect with these ever-changing consumers.

 

Gen Z defined The 5 key factors of this global generation

There are 4.6 million reasons to engage Generation Z, the students of today and university graduates, employees and consumers of tomorrow. They are truly the 21st century generation, with the whole of their formative years lived in this century. They are mobile, digital, global, visual and social. Their lives are post-lifestage, their learning is postlinear and their careers post-structural. In this session Ashley will outline how to best engage with the most formally educated, technologically literate and materially endowed generation in history.

 

The new world of work - Understanding the emerging workforce, adapting to the new workplace

Over the last couple of years the world of work has undergone a massive transformation. From portfolio careers to teleworking, from the gig-economy to the growth of the start-up culture. How, where and why we work has significantly changed. This session looks at how to recruit, retain, manage and train top talent, and how to create a workplace culture and engage a diverse workforce to bring about greater productivity and engagement.

 

Bringing research data to life - How to connect & communicate in changing times

For the emerging generations who would rather watch a video explaining something than read an article, and for a busy, easily distracted business audience, you need your data to tell a story, to move, to engage. McCrindle are internationally regarded for their visual communications, from infographics to animated videos and web-based storytelling. As Team Leader of Communications, Ashley manages these strategies and in this session, will highlight how to communicate important information in visual ways, and how to effectively transform your data into a story.