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Bernadette Schwerdt
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Bernadette Schwerdt

Bernadette Schwerdt’s 21-year career in advertising and marketing has set her in good stead to be one of the most dynamic, entertaining and engaging speakers on copywriting coaching in Australia. Author of Copywriting: Writing for Profit, and...

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Bernadette Schwerdt Travels from SA
Fee Range: POA

Bernadette Schwerdt's Biography

Bernadette Schwerdt’s 21-year career in advertising and marketing has set her in good stead to be one of the most dynamic, entertaining and engaging speakers on copywriting coaching in Australia. Author of Copywriting: Writing for Profit, and several best-selling DVD training programmes, she holds a Bachelor of Business (Majoring in Marketing) and won the Gold Medal for Strategic Marketing from the University of Adelaide.Bernadette is a Certified Meta-NLP Practitioner of Neuro Linguistic Programming (NLP); is an accredited instructor of Myers Briggs Type Indicator (MBTI), DiSC and PADI and has the Certificate IV in Workplace Training and Assessment. She was also the recipient of the Queen’s Silver Jubilee Trust for Young Australians.


If you have to write proposals, tenders, adverts or basically any copy used to sell or promote what you do to win business, you’ll benefit from hearing Bernadette Schwerdt, the Copywriting Coach, speak. As a former account director and copywriter with Wunderman Cato Johnson, one of the world’s largest direct marketing advertising agencies, Bernadette takes the principles of advertising and applies them to the art of writing proposals
Bernadette will show your team how to uselise little-known tricks and techniques professional copywriters use to generate thousands of dollars in sales, write headlines that ensure your proposal gets noticed use formulas and templates that cut your writing in half but double your results, choose Power Words that make people buy (even when you cost more and offer less), write like a pro, even if you can’t string a sentence together (really!) and create a point of difference when operating in a competitive industry.
Bernadette Schwerdt is a master at carefully orchestrating each presentation to ensure it links in with your industry. She uses relevant, hand-picked case studies, award-winning advertisements and real-world examples to demonstrate the principles of effective proposal writing, all of which are highly amusing, thought-provoking and practical.
Bernadette Schwerdt also worked as a senior publicist and proposal writer with the Harry M. Miller Group, where she helped secure sponsorship for Jesus Christ Superstar and M. Butterfly and worked with clients such as Maggie Tabberer, Alan Jones, Lindy Chamberlain, Gough Whitlam and many others. She has also worked on Channel Nine’s The Small Business Show as their guest marketing reporter. Bernadette Schwerdt brings to her presentations a theatrical and entertaining approach which, when coupled with her skill in generating audience interaction, makes her an unforgettable speaker.