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Bernard Salt

Bernard Salt

Bernard Salt is a compelling and entertaining speaker employed to stimulate thought provoking discussion at conferences, seminars and workshops. Bernard Salt is widely regarded as one of Australia's leading social commentators by business, the media and the broader community.

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Testimonials for Bernard Salt

"An unqualified success ... riveting ... the anecdotes and verbal illustrations were worthy of the most highly acclaimed entertainer."

Franchise Council of Australia


"First class, highly relevant, brilliant and insightful … excellent data and delivery, polished presenter with humour and facts … what a funny and refreshing presentation ... he made such a dry topic interesting and visionary."

National Employment Services Association - conference


"Brilliant presentation … Brilliant and entertaining … As always an excellent presentation … Witty, fascinating presentation. Lots of light and shade"

Municipal Association of Victoria


"Refreshing, accessible and of considerable interest to our members." 

New Zealand Food & Grocery Council


"Fantastic. Could have listened to him all night. Good fun. Thought provoking."   

CPA Australia


"It’s no exaggeration to say that delegates were talking about the material you presented right through to the end of the conference."

Nursery & Garden Industry Australia


"To say that … (your presentations) were an outstanding success is an understatement."

Bureau of Rural Sciences


"The feedback from your presentation has been enormously positive with many delegates stating that your informative presentation was the conference highlight."

Caravan Industry Australia

Bernard Salt Travels from VIC
Fee Range: :$5001 to $10000

Bernard Salt's Biography

Bernard Salt is widely regarded as one of Australia’s leading social commentators by business, the media and the broader community.


Bernard heads The Demographics Group which provides specialist advice on demographic, consumer and social trends for business. Prior to that Bernard founded KPMG Demographics. 


He writes two weekly columns for The Australian newspaper and is an adjunct professor at Curtin University Business School.  Bernard also holds a Master of Arts degree from Monash University.


Bernard Salt is one of the most in-demand speakers on the Australian corporate speaking circuit and has been so for more than a decade.


He is perhaps best known to the wider community for his penchant for identifying and tagging new tribes and social behaviours such as the ‘Seachange Shift’, the ‘Man Drought’, ‘PUMCINS’ (pronounced pumkins) and the ‘Goats Cheese Curtain’.  He was also responsible for popularising smashed avocados globally.  


Bernard has popularised demographics through his books, columns and media appearances. His body of work is summarised in six popular best-selling books.


He was awarded the Member of the Order of Australia (AM) in the 2017 Australia Day honours.

Speaking Topics Include

Rebuilding Australia:  Tracks the new businesses, work practices, consumer behaviours created by coronavirus

In a post pandemic world, Australians will commit to a revitalisation of local manufacturing and especially in agribusiness, chemicals, light fabrication.  And the experience of working from home will deliver a new productivity, lessen commuting, upskill the workforce in self-sufficiency and create new businesses in technology.  The home office will morph into a home (TV) studio.  Plus, on the relationship front, this experience will make us less self-focussed and more community-focussed in our orientation.  We might even view love differently: more about giving and sharing.  Is there a way that we can make this horrible experience create a stronger, more resilient and more caring Australia?  Talks about how Australia will change during the 2020s as a consequence of coronavirus.


Refuge Australia:  Argues that in the post pandemic world, business, skilled and ambitious migrants will flock down under in search of opportunity, hygiene and quality of life

Australia boomed in the 1920s and again in the 1950s. The large-scale injection of government and corporate dollars in the past has created new businesses and technologies. Australia’s leading bio-tech company, CSL, was formed just prior to the Spanish Flu epidemic; some of Australia’s most successful corporations were formed by migrants flowing to Australia after WWII such as Frank Lowy (Westfield) and Dick Dusseldorp (Lend Lease). Australia’s isolation and opportunity are irresistible after calamitous events.  New businesses will flourish in the 2020s and especially in agribusiness, manufacturing, defence support, technology and systems development.  When this is over we’ll be up for profound change!  Puts the case that Australia has always prospered attracting talent and investment after adversity


Caring Australia: Puts the case that after months of lockdown relationships will be reformed and strengthened within families and communities

The early selfishness of hoarding and non-observance of lockdown shifts as the death toll rises and we focus on acts of kindness and love. Households will be more caring, more prudent, more cautious and perhaps also less narcissistic following this experience. The new businesses will have a stronger balance sheet. Relationships tested by adversity will be stronger. Families will be strengthened by time spent together and by the common experience of fear. The home will morph into a fortress. Fridges and freezers will protect us against this happening again.  We will rediscover the strength of neighbourhood.  Argues that Australia and Australians will be kinder and stronger on the other side of adversity


Career Catapult:  Tracks jobs on the rise and jobs in decline

In the lead up to the pandemic it was all about skills but in the post-pandemic world there’s another lifeform that will emerge. The entrepreneur, the adaptable, the technologically adept. The time to be a CEO isn’t now—dealing with contraction and lay-offs—it’s later this year when the rebuilding begins. The generation that stands to benefit from this transition is 35-39-year old Millennials for it is they who will lead us forward.  The pandemic will represent a break point in careers and in the skills required. Cites evidence and examples of jobs, businesses and skills that will thrive in the post-pandemic world



1. Tracking Global Megatrends

•          Relevance: Suitable for global businesses, federal and state government departments, global citizens, aid agencies, anyone interested in global trends. Can be delivered anywhere in the world.

•          Takeout: Attendees will better understand which economies, cities and businesses are likely to rise and fall based on long-term demographic trends. Leads to better strategic thinking.


2. Identifying Future Business Opportunities

•          Relevance: Suitable for health, education, technology, agribusiness and lifestyle industries. Answers the question: where are the best future opportunities?

•          Takeout: Attendees understand why the prospects of some industries are better than others. Case study examples drive home the point. Improves strategic decision making.


3. Connecting with the Customer of the Future

•          Relevance: Suitable for retailers, media & marketing, retail property owners, FMCG manufacturers

•          Takeout: Attendees will better understand the megatrends and the micro trends shaping the customer base


4. Imagining Lifestyle & Retirement in the 2020s

          Relevance: Suitable for aged-care providers, technology companies, property developers and investors, planners and government administration.

•          Takeout: Attendees will see how the demographic outlook shapes demand for retiree services. The Australian obsession with lifestyle will surely take a novel twist.


5. Preparing for the Jobs of the Future

•          Relevance: Suitable for schools, universities, technology companies, management teams, government departments, parents and Generation Y.

•          Takeout: Attendees will learn the skills required to become the perfect global citizen. This session will focus the mind and enable attendees to make better career choices. This is a must for anyone who wants to remain relevant and employed.


6. Managing Generational Change

•          Relevance: Suitable for corporate management teams, educators, employers, politicians, bureaucrats, professional services organisations, farmers

•          Takeout: Attendees will see their parents, their children, their co-workers differently. Leads to better understanding between workers and a more harmonious working environment. A must for mums and dads as well as for managers


7. Building Business in the Asian Century

•          Relevance: Small business, big business, government departments, travel & tourism industries, agribusiness, trade & export industries, property development.

•          Takeout: Attendees will better understand the drivers to Australian prosperity with connections to China, Japan and India. Makes for bigger thinking about medium and long-term business prospects.


8. Building and Connecting Stronger Regions

•          Relevance: Rural, remote and coastal communities, agribusiness, government departments, mining, indigenous communities.

•          Takeout: Attendees will see a tailored perspective of their region/business within a national/global context. They will learn what can and what cannot be controlled. Includes a listing of “what a region needs.”


9. Building Personal Brand and Leadership Skills

•          Relevance: Managers and middle managers, generation Y, students and graduates, marketing professionals, senior corporates and bureaucrats

•          Takeout: Attendees will learn how to build and project their personal brand at different stages of the lifecycle. They will learn about the CEO Chute and the career ‘kill zone’. Builds self-confidence.


10. Developing Presentation and Speaking Skills

•          Relevance: Big and small business, educators, professionals, consultants, bureaucrats, politicians, communicators, anyone scared of speaking in public.

•          Takeout: Attendees will learn how to configure the room, where to speak on the stage, how to hold yourself, what to open with, how to dress, what to say first-up. Become a better speaker in 30 minutes.