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David Broadbent

David Broadbent

David G Broadbent is one of the world’s leading thinkers on the relationship between leadership, culture and safety performance outcomes. He has assisted many organisations in their journey toward:-Functional understandings of accident causation, Appreciating why “good people” make mistakes, Transforming “safety leadership” toward optimal competencies and Developing a powerful and resilient safety culture

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Testimonials for David Broadbent

"I attended David's safety culture seminar. It is one of the most powerfully influencing days of the last decade for me. Culture is just so much more powerful than I ever imagined and David makes it make sense. Not only that; he shows you what you can do to turn your culture around. I shall be having David work with our senior leadership team on this stuff. The world is a small place. Get ready to spend more time on a plane David. We want you in the US".


"When I was told that the day was being 'taken' by an Australian safety guy, and he was speaking about 'safety culture' in South Africa I was sceptical at best. How wrong was I! David's breadth of knowledge was amazing. I have a lot to think about. Thankyou".


"The Transformational Safety Leadership competencies are so 'simple". I see them being played out around me every day; why has no-one made sense of this in the past? Well Done David"


"I have been working in Safety for many years. This is the first time that anyone has made sense of accident causation for me. Thankyou".


"David's ability to make sense of this safety stuff is amazing. If I had not been here I would not have believed it".

David Broadbent Travels from NSW
Fee Range: :$5001 to $10000

David Broadbent's Biography

David G Broadbent is one of the world’s leading thinkers on the relationship between leadership, culture and safety performance outcomes. He has assisted many organisations in their journey toward:-

  • Functional understandings of accident causation
  • Appreciating why “good people” make mistakes
  • Transforming “safety leadership” toward optimal competencies
  • Developing a powerful and resilient safety culture

A highly experienced and innovative corporate and counseling psychologist David has synthesised these frameworks into a value adding experience for a large and varied customer base. David is very focused upon the needs of his customers and this is evidenced by a business that continues to prosper within a referral network created by customer satisfaction.

David has highly developed interpersonal and group work skills and this has resulted in recognition both nationally and internationally for his pragmatic ability to deliver the most complex information in an entertaining and successful style. David’s expertise in the world of occupational safety is highly regarded and he is regularly sought after as a speaker at conference venues and corporate events throughout the World. David is the Creator of the internationally recognised Transformational Safety Model and regularly assists organisations assess and develop their safety management systems toward world’s Best Practice.

Key Deliverables David Provides:

Leadership Development

Designed the Lead to Succeed© Program - An outcome oriented leadership development program incorporating Full Range Leadership principles.

Developed Good to Greater© - The Asia-Pacific’s first experiential workshop incorporating the seminal works of Jim Collins’ Good to Great.

Developed Project to Success© - A Project Management education primer with particular emphasis upon integrated leadership competencies.

Created the ATLAS© Paradigm: A leadership competency framework for developmental coaching.

Safety Culture Analysis

Developed and implemented the Integrated Safety Culture Assessment© model drawing upon contemporary safety culture research.

Regularly provides strategic advice to both domestic and international clients in regard to safety enhancement programs.

Developed and provides a cross-cultural multi-lingual safety culture assessment system.

Created The Transformational Safety System©: The worlds first fully integrated safety culture enhancement system incorporating Full Range Leadership Theory.

Created the Process Safety Questionnaire (PSQ) – the Worlds first integrated Process Safety

perception survey instrument.

Occupational Health and Safety

Assisted a key regional employer reduce their workers compensation exposure from $1,200,000 to $60,000 across three (3) years.

Assisted a key regional employer improve their occupational injury return to work rate from 35% to 100% within a twelve (12) month cycle.

Developed an integrated EAP/Injury Management System for a high stress work environment which improved return to rates from 0% to >80% within a twelve (12) month cycle.

NSW Workcover accredited Rehabilitation Provider with the highest sustained Return to Work Rate for the preceding fifteen (15) years.

Has assisted global corporations with review and design of safety management systems.

Designed and implemented the globally recognised Safety-Net Technologies – an internet based safety system library targeted at maximising employee engagement with “The System”.

Internationally qualified to audit against ISO18001: Occupational Health Management System Development and Implementation.

Nationally qualified to audit against AS/NZS 4801:2001: Occupational health and safety

management systems - Specification with guidance for use.


Foundation Member of the International Association of Coaches (IAC).

Regularly provide corporate interventions using industry recognised coaching frameworks; eg GROW, ACHIEVE, and the IAC-15 Proficiencies.

Risk Assessment

Development and implementation of Australia’s only risk management training programs based upon Operational Risk Management (ORM) principles: the risk management protocols utilised by the US Navy Seals.

Regularly conducts Risk Assessments/Incident Investigations for numerous organisations.

Trauma Management

Provider of Trauma Recovery Solutions throughout Australia

Advanced qualifications in Critical Incident Stress Management (CISM)

Technical Adviser to the AMCOR Global Trauma Education Program – involved film scripting, on camera involvement, and individual training of actors etc

Creation and publication of the “Managing Trauma in the Workplace” Employers Guide –

individually licensed to workplaces.

Speaking Topics Include

What’s Culture Got To Do With It?

In this Presentation participants shall be introduced to the very powerful influences that “safety culture” has been shown to have on accident outcomes. Tools shall be provided that allow for an introspective understanding of one’s own cultural history and how this impacts upon personal and corporate safety decisions. The role that safety culture has been shown to have upon major workplace accidents shall be detailed. (90 min)


Why Do Accidents Happen to “Good People”?

We are always asking ourselves “why do accidents happen”? Sometimes, when they are really bad, we get caught up in the “unfairness” of it all. This Presentation shall demonstrate the accident causation sequence, and all its pre-cursors, in such a way that you shall never take an accident for granted again. The seminal work of Bill Heinrich’s domino model right through to Jim Reason’s Swiss Cheese are all there. You also get to understand why the Cheese vibrates and how critical that understanding is to modern accident causation. (90 min)


Oh !@#$, Where’d That Come From!

On October 31st 2008, David G Broadbent was involved in a near fatal cycling accident whilst travelling to work. They actually stopped counting the fractures at 24+. Come on a very personal journey through the accident itself and the recovery process. Listen to the arguments that occurred over a hospital bed over who was literally going to screw David back together. You will never think about accidents the same way again. (60 min)


Transforming Safety Leadership

David G Broadbent is the Creator of the globally recognized Transformational Safety Leadership Assessment System. In this presentation David shall take you on a personal journey, showing you where your understanding of leadership comes from. That might surprise you. In this presentation you shall be introduced to the power of Transformational Safety Leadership competencies and be given strategies to begin your own personal development toward becoming a Transformational Safety Leader. (90-120 minutes)


Take a Second Look!

The next time you hear someone say “you just need to be a bit more careful” it is time to be a tad afraid. Inattention as a key contributor to workplace accidents, whilst present, is very rare. In this fun and highly interactive presentation David shall take you on a journey through the jungles of Africa, toward a confrontation with the senses. Participants shall experience the “confusions” that occur when we mix the messages on the way to the Brain. A new appreciation and understanding of the multitude of factors which impact upon our safety decision making shall be attained. Indeed we may never take a single look again!

(60 min)


Red Herrings, Sacred Cows and Flying Kangaroos.

This Presentation is not for the faint hearted. Within this Presentation you shall explore, with David, some of the myths of the safety world. In addition you shall critically assess the advantages, and otherwise, of the metrics that we nearly all use when trying to determine how well our safety systems are working. You shall also spend some time crtically evaluating BBS frameworks. At the conclusion

you might rethink some of your own “Herrings” (60-90 min).