David Staughton's Biography
David Staughton is an Award Winning Keynote Speaker, Australia’s Expert on Small Business Growth & Turnarounds. David is a CSP is an Award-winning businessman & speaker who is an expert at growing Smaller businesses, Associations and Groups of businesses. A walking library of “hands-on” business experiences, he inspires audiences with his funny & memorable stories, passion and enthusiasm for Smaller businesses.
David has over 30 years “Hands-on” experience in a broad range of industries including mining, retailing, hospitality, tourism, health and business consulting.
He’s been passionate about Small Businesses since starting work in the family-owned hardware store at age six.
David originally qualified as a Scientist and worked for five of Australia’s largest mining companies. Then he left to start his own hospitality business. In 15 years he grew a multi-business hospitality & tourism group in Victoria, Australia employing over 200 staff and doing more than 2000 weddings & events.
In 2001, David successfully sold his businesses and has since been helping other businesses get better results. He has shown owners & managers how to energise their team, attract & delight more customers and significantly increase their sales results all year round.
He is a talented workshop facilitator and experienced M.C. of meetings, conferences and strategic retreats. He presents and consults on small business improvement strategies with a focus on GROWTH and having a better lifestyle.
Dave is famous for simple yet powerful business concepts including:
Four Critical areas of Business Focus – G’DAY Model
The Small Business Lifecycle – 5 Stages and Business Transitions
Focus on your VIPs & profitable customers (moving from AAAAA to TTTTT)
Build a loyal “A Team” – (using the love goggles, love bucket & love languages)
Serve, Sell and Satisfy (SSS) – Frontline Customer Service & Sales Program
Dave has grown many SME businesses, coached business leaders & teams and has assisted many Associations & SME groups. He has been responsible for multi-million dollar sales turnarounds and helped several businesses grow big enough to get listed on the ASX.
As a best-selling author and expert, David has contributed to books on Sales, Small Business and most recently The VIP Principle – about the long-term business benefits of systems and continuous improvement.
Dave is a highly entertaining speaker and has been performing in front of an audience for over 20 years. As an experienced International Keynote Speaker he has presented to over 750 Audiences in 10 different Countries.
In 2017 Dave was awarded the Nevin Award, the most prestigious award presented by Professional Speakers Australia – the peak association for Conference Speakers in Australia.
Speaking Topics Include
DEVELOPING LOYAL LEADERS – Building an engaged “A Team”
Your people can be the best investment you ever make or your biggest nightmare. You can build a highly productive and motivated team to help your business outperform and grow in a turbulent & disrupting marketplace.
This highly practical presentation is based on REAL experiences across many industries. You’ll find out what other successful organisations are doing to build a more effective & sustainable team. Discover great tools, technologies & techniques that you can use for best-practice teambuilding.
During this interactive and fun session we’ll cover:
The keys to attracting, selecting, inducting and retaining better people
Three essential strategies of successful leaders and coaches
How to inspire, motivate and reward your people
The secrets of a more systemised approach to building your team
LOVE YOUR FRONTLINE TEAM – Developing a ‘VIP Service’ culture
In turbulent times, looking after your customers is critical to getting more repeat business & referrals. Your business is judged on its first impressions and your frontline team.
This highly practical presentation is based on REAL experiences across many industries. You’ll find out what other successful organisations are doing to fire up their frontline and develop a ‘serve, sell and smile’ culture.
During this interactive and fun session we’ll cover:
How to Attract, Keep and Inspire your front-line team members
The ABC’s of Customer Success
Harnessing the “Power of Love” – Love Goggles, Love Bucket & Love Languages
Understand Multi-generational workplace values and communication channels
FINDING FUTURE BUSINESS OPPORTUNITIES – embrace change and prepare for what’s next
Finding Future Business Opportunities - Speaker TopicThis entertaining presentation demonstrates how to use a changing marketplace to your advantage and use it as an opportunity to increase market share and attract more new customers.
Hear how David’s proven tools and techniques can help your business find more opportunities in a rapidly disrupting marketplace.
Be inspired to GROW your business in ANY market conditions. Discover your NEW customers and buyers – latest trends in Demographics, Lifestyle, Immigration and Customer Communication channels
Appealing to your customers of the FUTURE – younger generations, singles, female friendly, tech-savvy and rising ethnic markets
Find out about new Technologies & Tools that can help you attract more customers on different channels now and in future
MAKING MONEY ALL YEAR ROUND – Overcoming Slumps & Seasonality
All businesses have ups & downs – cycles of busier & quieter times. Especially regional areas and seasonal industries like those selling spaces or services (Time).
For some industries and locations this can result in BIG cashflow fluctuations and shifts in team engagement. David Staughton is an expert in Seasonal Sales, overcoming sales slumps & How to be FULL All Year Round.
Find out how think differently to fill up your quieter times and off season
Learn how to attract more customers in a downturn
Discover how other businesses mastered seasonality & sold more in quiet times
Managing Money Flows and Lows
ADDING BUSINESS VALUE To GO or GROW?
Discover smart ways to maximise the VALUE of your business assets for a Sale or Scale in the future. Learn how to make more money and unleash the TRUE VALUE of your business to prepare for a future sale, succession or scaling up.
Discover the Current Value of your business – what’s it worth?
Value creators & destroyers – Where to look to find the hidden profits
How to give your business a “money makeover” and increase your profits
Tips and tools to prepare for sale, succession or scaling up your business
WORK SMARTER & MAKE MORE – Love Your Life!
This profoundly life-changing presentation is great for reflecting on your life & business.
Learn Cutting Edge ideas on getting more from life by working less and making more.
Life and Leadership Hacks & Habits to have more energy and be more effective
How to make a dollar AND make a difference without sacrificing your lifestyle
Using Planning, Prioritising and Partnerships to get more done
Design and implement your “Future Life List”