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JoAnna Ferrari

JoAnna Ferrari

JoAnna Ferrari is ‘The Transition Specialist’. Joanna has transitioned and reinvented herself over 21 times during her life. She has transitioned from child to entrepreneur at 15, from sciences to entertainment and model at 21, from sales to executive at 34, from executive to international speaker/author at 38, moving her life from Chicago to Australia culminating in her most significant transition in 2013 from male to female.

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Testimonials for JoAnna Ferrari

“JoAnna was the closing speaker at our TEDxMelbourne 2016 event. She delivered the most powerful and passionate talk of the day and ended up with a well deserved standing ovation (hard to do on a TEDx stage).”

Jon Yeo/ Licensee and Curator at TEDx Melbourne


“We were so humbled to have this remarkable woman take us with her on her journey of transition by sharing her own deeply personal experiences and by challenging us to embrace a lifetime of change not only personally but professionally in the workplace. In an incredible and unforgettable session with our legal team, that was simultaneously humorous and poignant, Jo scratched deep beneath the surface to help us unearth the reasons why some of us get stuck in a fixed mindset and to encourage us to persevere in the face of uncertainty and risk, and to embrace change and challenge in our careers. She has set the wheels in motion for us to embark on our own personal and professional transitions and venture into unchartered territory. Jo has forever shifted the needle in helping us to become the better version of ourselves, to be open to new opportunities in what we do day to day in the office as well as reminding us to hold firm to what we truly believe in. Highly recommended!”

Fiona Lin, Director & Counsel & Ryan Rayfield, Vice President & Head of ANZ Legal


“Dear JoAnna, on behalf of YWCA Australia I wish to extend our sincere thanks to you for presenting as a Keynote Speaker at the SHE Leads Conference. Participants feedback rated your presentation “Rethinking Life” as excellent and received a high number of additional outstanding comments. We felt your presentation was an excellent way to end the conference and the way you delivered your presentation kept people engaged right until the end.”

Simone Punshon, Business Development & Relationship Manager, YMCA


“JoAnna presented at our Spark the Change event and talked about bringing meaning and purpose to work. Jo's session was extremely well received, highly praised and top-rated in participant feedback. Engaging, memorable, inspiring and valuable- I absolutely recommend Jo as a presenter and speaker.” Vicki Young, Lead Curator Spark the Change Melbourne 2018 and Director Big Brothers Big Sisters Australia

“I engaged JoAnna to be part of a panel discussing Homophobia and Transphobia in the workplace as part of Westpac Group's support for IDAHOT (International Day Against Homophobia and Transphobia). JoAnna was honest and open, sharing her experiences and raising awareness of overt and subtle transphobia. She is a great communicator and engages very well with her audience. We received great feedback and JoAnna was the stand out guest, with many learnings from audience members coming from JoAnna's input. I look forward continuing to work with her in the future”

St George Retail Bank


“JoAnna was wonderful. She was energetic and passionate about giving her best presentation for our conference. Well in advance of the conference JoAnna reached out to get a better idea of the audience and displayed a sincere dedication to understanding the audience and working to achieve a presentation that would suit them and the room.”

Australian Nursing and Midwifery Federation


“JoAnna is an inspirational and motivational speaker. Her passion is infectious, and she is able to engage her audience effectively and with verve. JoAnna is also skilled at distilling the main points of a presentation into easy to inspire and remember points.” JoAnna inspires her audiences who are full of praise for both her speaking content and her presenting style”. The Stella Network at BT Financial Group


It was very obvious that our audience was astoundingly impressed with JoAnna’s presentation and we received a very positive response from all our attendees as well as in the feedback following the session. JoAnna speaks with conviction, clarity and humour and we would welcome her back to speak with us any time.

Marty Jovic/Partner Sponsor - GLEE@PwC (PwC’s LGBTI Network)

JoAnna Ferrari Travels from NSW
Fee Range: :$5001 to $10000

JoAnna Ferrari's Biography

JoAnna Ferrari has transitioned or reinvented herself personally and professionally over 21 times during her life. None of her transitions were as big a change or challenge as the one she encountered at 53 when she committed to transition her gender from male to female.


It was during this major transition that JoAnna had to learn to draw on all her internal resources. She had to figure out how to navigate this new uncharted wilderness. She lived with uncertainty for over three years. She couldn’t get work, she lived on borrowed money and time. It seemed that she and the world had all but forgotten the successful person she once was. She finally fell into a depression and her transition almost became fatal.


The final blow was dealt to her when she got to a staggering 79cents in the bank. She realised she was about to become homeless and her son, who was her only support, would have to go to the streets with her. Joanna found her breaking point and her moment of courage in a single instance. She could not let her son see his dad perish, after giving up everything for the sake of living his authentic self! From that day JoAnna turned the challenges that almost took her life, into a powerful comeback story. As a result, JoAnna now teaches audience to “Harness the Power of Transitions” and about ReThinking Life’s Rules, which contain strategies, models and formulas developed from drawing on her 30 plus years as a successful business leader combined with her incredible life experiences. She is a powerfully passionate and incredibly engaging speaker who leaves audiences with practical take away tools to help them with their own life transitions. Audiences will remember her long after they leave the room.

Speaking Topics Include

ReThinking Life’s Rules (Your Secret Self)

JoAnna gave the closing presentation at TEDxMelbourne in August 2016 entitled “Your Secret Self” for which she received a standing ovation. JoAnna Ferrari lived male for 53 years. She was successful in business and happily married with 3 children for 23 years before finally making the difficult decision and commitment to transitioning her gender from male to female. Her announcement sent a shockwave through her entire world that caused her to lose everything: family support, friends, her career and nearly, her life.


In her presentation JoAnna clearly outlines the stages and steps to success in any transition and bridges the gap between her own gender transition and how anyone can better their life, career or business. She shares her personal journey, the dangers and challenges transitioning presents as well as a new perspective on how to deal with internal conflict that keeps us living in fear instead of living our dreams.


JoAnna delivers key strategies for taking a team or business through change, transitions and new beginnings and how to create an incredibly diverse and inclusive culture in the process.


This presentation will help your audience:

•          To find new solutions to old problems

•          Transform fear into courage

•          See how transitions are a life thing, not a gender thing

•          Understand the difference between a life journey and a life expedition

•          Break free of their learned life and live more authentically

•          Develop effective life development strategies for real world tough situations

•          Learn the power of words and emotions and what they mean to your success

•          Know why being proactive in change is better than the waiting for change

•          Understand how lack of trust reduces opportunity in your life, career and business.


Growing Into Greatness: Harnessing the Power of Transitions

This presentation teaches audiences that every person has greatness within them already, they just don’t know how to activate the courage needed to see it through. Why? We fear the unknown - changes, transitions and the potential of failure live there. As someone who has ‘lived’ many transitions, JoAnna has learnt to harness the power of every transition to grow and succeed.


She will help navigate through a set of skills and patterns, a tested formula for navigating new uncharted wilderness. A set of skills that will help reduce fear, anxiety, stress and boost confidence to move forward and reach new levels of personal greatness.


In this powerful and inspiring presentation, JoAnna outlines what she believes to be the key attributes and learnable skills that can lead to a fulfilling life, career or business. She draws on her own life’s experiences and truly empowers you to change your life for the better. 


This presentation will show you how to:

•          Explore the revolutionary models and new science of “Trans-Behavioural Science” 

•          Build your own greatness formula and how to put it to work for you in your life and career

•          Harness the power of transitions in order to achieve clear, measurable and objective results. 

•          Have a personal, team or business breakthrough and drive new innovation 

•          Capitalise on the opportunities presented by change, transitions and new beginnings

•          Refresh your vision and attitude, find your purpose.


Dare to Embrace Change: Champion Your Own Success.

When she’s not speaking, JoAnna spends her time coaching top-level executives to go their next level of professional success by teaching them how to know and control their personal mindset.


There is a next level that lets you stand in your own power, face the tough situations, make the difficult decisions, communicate with confidence and win against impossible challenges. This is what JoAnna Calls “The Champions Mind”.  She will help develop your ability to instantaneously accessing all your resources and come up with the right response and resolutions.


We all have this Champions Mind within us, but so many of us crush our own dreams, shy away from opportunity and reduce our own ability to go after the things we really want in our lives. But what if you could simply break this pattern? What if you can literally free yourself to grow, win and succeed at anything even in the toughest of situations? What if the quickest way to face change and beat fear is by learning to change and adjust you, not the situation? 


This presentation or masterclass will show you how to:

•          Reduce the overwhelm of mass information

•          Change your mindset to a “Want to Change” mentality

•          Create the daily rituals and actions you need to focus through change and win

•          Get back in touch with your authentic self, gut feelings and make right decisions 

•          Reduce your stress and create new levels of conviction, patience and productivity

•          Become more YOU, know with certainty and do with confidence whatever it takes to fulfil your dreams

•          Learn to know, interrupt and create new personal patterns of thinking

•          Learn to live life on your terms and not settle for less that you truly deserve * Learn that being authentic makes you feel powerful, euphoric, unlimited and free