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John Dwyer

John Dwyer

John Dwyer is a marketing enigma, unique in the field. When it comes to creating sales for businesses, his thinking is refreshingly unconventional. John preaches "in a sea of sameness in your industry, you need to stand out like a beacon - and the best way to do this is by using wow factor marketing techniques".

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Testimonials for John Dwyer

He's definitely the best small business marketeer that I have ever come across - and I've seen him literally double the sales for small businesses in the space of just weeks. His ideas are sharp and very clever. Once you have him on your side, your competitors should be shaking in their boots!

Newcastle Knights NRL Club


With John, you get the immeasurable benefit of Steven Spielberg type thinking for your small business, but at home-movie rates! I'm flabbergasted how he continues to come up with creative marketing ideas that are universally applicable across all sorts of businesses and industries. That is a very, very rare skill indeed.

Loud Advertising


I'm in the research business and therefore come across many marketing people. I have never come across a marketing person like John before. His rapid-fire creativity and spontaneity leave me speechless. He is an extraordinary marketeer, retail specialist and advertiser - probably the best combination of the three that I've come across in 35 years in advertising.

Interface Research


Let's get things clear. We're talking about the guy who convinced Jerry Seinfeld to be spokesman for a small Australian bank, now making himself available to hairdressers, butchers, pool cleaners, health spas, gyms and any other small business. So you're getting a Rolls Royce for the price of a Honda.

Varsity Publishing

John Dwyer Travels from QLD
Fee Range: .Up to $5000

John Dwyer's Biography

John Dwyer is a marketing enigma, unique in the field. When it comes to creating sales for businesses, his thinking is refreshingly unconventional. John preaches "in a sea of sameness in your industry, you need to stand out like a beacon - and the best way to do this is by using wow factor marketing techniques".


John thinks "way outside the square" and brings proven marketing ideas to the table for business owners - not the motherhood marketing waffle we all hear from many self-professed advertising experts. And let’s not forget, he’s the guy who got Jerry Seinfeld out of retirement to front an Aussie bank’s advertising campaign!


Born and raised in Sydney, Australia, John attended De La Salle Catholic schools, followed by gaining his Advertising and Marketing degrees in the years thereafter. John became a marketer at a very young age – fifteen, in fact – when he took over the running of his school fete and replaced boring attractions (think lamington contest judging) with Wow Factor ideas (such as a haunted house!). Result: revenues quadrupled over the previous year’s fete - a marketing success John would later repeat many times for many different clients across scores of industries.


The Entrepreneur Emerges - After a 6 year period in the corporate world, with a national Marketing Manager role with Woolworths, John launched his first business - providing retailers, shopping centres, clubs and hotels with marketing strategies to generate repetitive trade. Even in his twenties, he was in big demand from the corporate world, boasting clients such as News Ltd, Westfield, 7 Eleven and KFC. Later he launched his own products direct to consumers.


After stitching up licensing deals with major players such as Disney, DreamWorks, Warner Bros and Fox, John produced many trading card sets and posters with themes from Jurassic Park to Aladdin and Lion King.  He also stitched up the NRL Trading Card License and took the footy cards from $2 million in sales to $12 million in one season! All were launched through newspaper and television media with the promotional "wow" of free samples.

It didn't take long for John's incredible sales results to reach the ears of publishers and John ultimately sold the company in the mid-nineties.

TV Show: Dreams Can Come True - John then produced television shows for the TEN Network, one of them being, “Dreams Can Come True”.  Once again, he "wowed" audiences with wonderful stories of dreams coming true for people “doing it tough”.  Stars like Michael Jordan, Paul Hogan, Princess Di and Meatloaf helped him make some of the dreams come true. Viewers were invited to submit “worthy dreams” for friends or family – and John and his “Dream Team” selected as many as possible for “mini – miracles.” Daryl Braithwaite hosted this amazing program.The show smashed TV ratings and was nominated for a  Silver Logie award.  John highlighted that this proved there was a huge demand for “good news programs” on TV.


Consulting and Seinfeld - As an in-demand marketing consultant, John has worked with numerous long term clients, including the Greater Building Society. John recommended the society change their approach radically to look unlike any other bank. His creative campaigns such as “Get a home loan, get a free holiday” and “fuel discount offers” took the customers’ eyes off the price and enabled the Greater to advertise without once mentioning an interest rate for 9 years – the only bank in the world to do so. All while growing their home loan market share more than eight times, representing billions of dollars of loans.


Later John scored a remarkable coup by signing retired comedian, Jerry Seinfeld, as the face of a major campaign for the Greater.  The news made worldwide headlines, as Seinfeld had only previously ever worked with American Express and Microsoft – giant brands clearly in a different league to the little-known regional bank in Australia. A classic example of John's "wow factor" thinking, the campaign tripled the banks market share again in its first two years.


John provides his clients with “way outside the box” thinking.


In recent years, John has been in high demand for his marketing consulting and speaking engagements. He has clients across many industries, from hospitality to manufacturing, agriculture and banking. His ideas work for both B2B and B2C marketing, online and offline, for large businesses and very small businesses. And the great thing is - his concepts are generally easy to implement.


John shows business owners how to get their customers to keep coming back over and over again - pure "gold" for any company! In the last twelve years, John has worked with more than 27,000 businesses across 28 different industries.


He now offers “coaching programs” to businesses, helping them to implement his unique (and proven) “client attraction marketing formula.” This formula involves both offline and online strategies. John is one of those rare people who have a certain “X-factor” in their skillset and his vast library of winning marketing. John lives by his company’s mantra …..”Delivering The Unexpected!”

Speaking Topics Include

How The “Seinfeld Formula” Applies To The Marketing Of Every Business!

Why Was John’s Seinfeld Advertising Campaign So Successful? How Conference Attendees Can Walk Away With “The Secret Sauce!!”


John’s presentations will share provide the following outcomes:


How to transform one’s website from an “information portal” to a “24/7 sales juggernaut!”

How to market to your most profitable customers and exploit the 80/20 rule like never before!

How to increase your prices

The value of collecting a database

How to build repetitive traffic rather than just a one-hit wonder

The power of client testimonials

Ways of creating urgency in one’s marketing, so that prospects react fast!