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Jonathan Reeve
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Jonathan Reeve

Retail’s Last Mile Book by Jonathan Reeve – ‘Why Online Shopping Will Exceed Our Wildest Predictions’. The disruption of store retail by online shopping has only just begun. Few retailers are ready for the changes ahead.

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Jonathan Reeve Travels from VIC
Fee Range: :$5001 to $10000

Jonathan Reeve's Biography

In an age where the traditional shopping trip is being disrupted by e-commerce, Jonathan Reeve gives retailers the strategies to stay ahead. The 25-year history of e-commerce shows that the most important element is fulfilment, the costly and complex operations that start after a sale is made online.

As a specialist in the field, Jonathan realised fulfilment was crucial to generating repeat business and sustaining profitability, but is often given a lower priority than making the sale itself. So, he decided to do something about it by supporting businesses to thrive in e-commerce fulfilment.

As someone who has developed both retail strategy and led the teams who deliver the service to customers, Jonathan's perspective is unique. He’s worked in retail businesses on three continents for over 15 years, and was part of the team that developed the operating model for Tesco.com, a global pioneer of online grocery retail. Jonathan is also the author of Retail's Last Mile: Why Online Shopping Will Exceed Our Wildest Predictions, which explores the disruption of store retail by online shopping.

Jonathan has an MA in Economics from Cambridge University (UK) and an MBA with distinction from INSEAD (France). Before setting up his own Melbourne-based practice, Jonathan held roles with leading organisations including Aussie Farmers Direct, Coles, Tesco, Goldman Sachs and Arkwright Consulting.

Retail’s Last Mile Book by Jonathan Reeve – ‘Why Online Shopping Will Exceed Our Wildest Predictions’

The disruption of store retail by online shopping has only just begun. Few retailers are ready for the changes ahead.

Some customers shop in stores because they love to, but mostly they do it because there is no convenient alternative. This is changing. Technology which enables customers to make smart digital decisions and a wave of innovation in logistics are combining to solve the challenge of “retail’s last mile”: how to profitably sell and deliver products to customers shopping from home.

Online retail expert Jonathan Reeve forecasts that lastmile innovations will see shopping online overtake shopping in stores within 20 years. Few players have grasped the extent to which their business models and mindsets need to change. The Amazons of this world have blazed the trail and a small number of retailers are keeping up. Most are well behind and have underestimated the threat. Reeve urges us to get ready before it’s too late.

Jonathan has three keynote presentations which can also be delivered as part of a workshop to engage your team in collaborative and practical discussion on the disruption of retail and what to do.