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Justin Herald

Justin Herald

Justin Herald is an entrepreneur, speaker and author. Highly motivating and witty, Justin shares his success story with passion and conviction. A dynamic speaker, Justin’s business success will inspire all who hear him.

Call 1300 314 788

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Testimonials for Justin Herald

“On behalf of Mercedes Car Group and the Dealer network, thank you for your inspiring words at our Motor Show Breakfast. I have fielded so many calls from the Dealer network stating how motivating your speech was and also your ability to connect with each and every one of us.Thank you again”
W John Vasilj, NSW General Manager , Mercedes Car Gr

“The facts speak for themselves. Ninety seven percent of the audience who provided feedback rated you either ‘very good’ or ‘outstanding’. Quotes such as, ‘ excellent, a true inspiration”, ‘the best speaker I have ever heard”, ‘the best start to any day’ really made our event. Thank you so much for being an inspiration and leaving our audience with a load of take home value.”
Cr Peter, Houston Redcliffe City Council

Justin Herald’s ability to connect with people at all stages of life and from all walks of life is exceptional. I have never seen our management group so unanimous about anything before. They all loved it! 
Vince Abelardo, General Manager Operations, Vision Group Australia   

Thank you for your fantastic presentations at the Sydney Morning Herald Small Business Show. The audience were energised and inspired about their own businesses after hearing your story and principals, and we have had nothing but positive feedback about your sessions.
Rowena Hodges, Events Manager, Business Connect  

Justin is an inspirational individual who is an example to our apprentices. He has achieved incredible goals that he has set for himself. His knowledge to educate our apprentices in life skills, values and motivational skills to drive and focus on a higher level for personal and work life.   Justin has a unique ability of pitching his message to his audience and therefore acheiving the most effective outcome.  Justin's message certainly made an impact on our young audience and I would highly recommend him as a speaker at any function.
Philip Candler, Managing Director Operations

“I have seen many speakers all over the world… A few weeks ago I saw an advertisement for a seminar you were going to speak at in Perth. So I decided to go to see what the fuss was about, expecting to see another Anthony Robbins wannabe. I have to say you blew me away…..you blew them (the world’s top speakers) out of the water. Your frankness, openness and honesty really hit home… you are by far one of the best speakers this planet has to offer. It’s my opinion that anyone who wants to succeed in life needs to hear you speak. Forget Anthony Robbins, Forget Brian Tracey, Look out Dr Phil, Here comes Justin Herald! You have given me the extra drive I was searching for.”
Kelly Staple, CEO, ITN Group
Justin Herald Travels from NSW
Fee Range: :$5001 to $10000

Justin Herald's Biography

At the age of 25 with only $50 to his name, Justin Herald set about changing the course of his life. Justin created Attitude Inc, a clothing brand that became an international licensing success that turned over in excess of $20 million per year. Justin’s success was so well noted that he was named the “International Entrepreneur of the Year” for 2005. He recently was also awarded the Future Leaders Award, which recognises him as being one of the 50 most influential leaders of the next generation in Australia.

He is also Managing Director of Customer Culture, one of Australia’s leading customer service and customer engagement training companies, that not only teaches staff the “how” to give great service, but more importantly, “why” it is needed.

He is the creator and founder of JuniorEntrepreneur.com which teaches kids how to take their ideas and turn them into a business. This course has had global success.  He also is the author of 8 Books.

He also personally mentors over 100 business owners each year Justin is regarded as one of Australia’s most sought-after speakers with engagements booked all over the country and overseas speaking in front of 150,000 people each year.

Speaking Topics Include

2022 – The Year of The Customer – Creating a competitive edge.

Customers / Clients are crying out for engagement, entertainment, experiences and connection. This keynote highlights the 6 areas customers are looking for when dealing with any business.  Understanding the customers / clients journey and what they go through to do business with any business will unlock a greater level of success with those customers.


Old School is The New Norm

Over the last few years of the pandemic, the businesses that have understood that the basics that businesses were built on many years ago, are the things that need to be implemented back into their business.

Audiences gain a great deal of take home tips throughout this keynote as the younger generation of employees, franchisees and even business owners may never have realised that there may be an easier way to navigate out of the downturn in business that many have faced. The simplicity of how to work this way is really the success of this presentation.


The Cycle of A Sale

When you understand the simplicity of selling and the ease of getting repeat business, then business growth can be a lot easier. Throughout this keynote, I show the 4 areas that customers deal with before a sale, and the 4 areas businesses need to understand AFTER the sale to ensure repeat business AND referrals. This keynote is based upon 30 years of proven results.


How to Grow A Business Without Spending A Cent – The Attitude Story.

This is a fun filled yet highly practical keynote that is extremely applicable for what businesses have had to go through over the last few years. This is the story of how I took my last $50 and turned it into a $37 million brand in just 6 years. This was at a time when the internet had not really become “a thing”, when social media was not even a thought bubble, and when old school relationship building was the cornerstone of business success.


The Art of Adaption – When Uncertainty Is The New Certainty

The one thing all business now realise is that things can change very quickly. Unless we adapt our businesses to be able to respond quickly to those changes, then things will either stagnate or die.

This is a great keynote for staff for them to realise the role they play right now.



Staff Training

Customer Service

Customer Experience

Customer Engagement

Understanding the customers journey

Start ups

Entrepreneurial topics

Business Growth



Understanding how customers buy due to lockdown


As well as workshops with the above