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Karen Matthews
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Karen Matthews

Karen Matthews has over 22 years experience in national and international retailing, franchising and strategic brand management.Karen is one of Australia’s youngest female CEOs, leading Australia’s first skincare franchise, Ella...

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Karen Matthews Travels from NSW
Fee Range: :$5001 to $10000

Karen Matthews's Biography

Karen Matthews has over 22 years experience in national and international retailing, franchising and strategic brand management.


Karen is one of Australia’s youngest female CEOs, leading Australia’s first skincare franchise, Ella Baché for over 10 years up to her recent resignation. She is recognized in the business community as an innovative leader with strong operational and strategic skills and operates, as she calls it, by an intuitive style of values based leadership. A high energy leader, Karen walks the talk, fights to the death for what she believes in and has a personal mantra to inspire people to be the best they can be.

Before joining Ella Baché, Karen gained her experience in licensing and Brand Management for the FJ Benjamin Fashion Group as well as 12 years with Myer in various Buying and Marketing Management roles across Women’s Fashions and Fashion Accessories.

Since joining Ella Baché in 1999, Karen has taken calculated risks to grow the business. She has been instrumental in establishing Ella Bache’s position today as Australia’s authority on skincare franchising, which is attributed to a unique franchise model that nurtures and supports its business owners. She developed Ella Baché into a $20m company with revenue growth of 54% over 3 years.

Karen’s proudest professional achievements include launching Australia’s first skincare franchise model with Ella Baché in 2002, as well as steering the company through a time of significant change and re-engineering from 2002 to 2008.

In 2004, Karen was awarded the Telstra NSW Business Woman of the Year. In both 2005 and 2007 she received the PWC NSW Franchise Woman of the Year award. Not stopping there, 2007 saw Ella Baché listed by BRW as the 16th fastest growing franchise in Australia.

In Karen Matthew’s presentations she mixes a leadership style of bright, down-to-earth humour, along with driving technical expertise and business acumen. Karen is an articulate and engaging speaker and speaks regularly about issues close to her heart such as values based leadership, franchising, strategic growth, the company vision, triple bottom line reporting, corporate governance and mentoring.