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Leonie McKeon
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Leonie McKeon

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Leonie McKeon is an Australian China-educated strategist and author, who is passionate about sharing her knowledge of the rules that drive business success in the China market. Leonie has lived, worked and travelled in the Greater China Region for several years where she learnt Mandarin, and observed the mastery of Chinese negotiation strategies in business and daily life.

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Testimonials for Leonie McKeon

The training that Leonie provided to our team was excellent. The program was practical, was delivered with context and opened the teams mind to learning more about how to do better business in China. I have no doubt that the learning's will be applied and will provide great outcomes for our business. Leonie has also provided a great personal development opportunity for members of our team.

International Supply Chain Manager Kmart

 

Anyone who has the pleasure to have dealings in China, with Chinese clients or friends in their home country or has Chinese employees will find Leonie's 36 Chinese Strategies workshops invaluable. The workshops were eye-opening and had the right amount of humour and personal stories to more than keep our attention.

Denis Pesci, PDG Hub Director, Western Australia

 

I can't tell you how much you have given our family and me personally through your insights about the 36 Chinese Strategies. Understanding how the 36 Chinese Strategies are applied in Chinese business culture was the lightbulb moment which has led to such revenue growth, opportunities and personal growth. This has been one of the great, exciting professional and personal journeys and achievements of my life. Thanks again.

Richard Dolan, CEO, WINES BY: GEOFF HARDY

 

I've had the privilege of hearing Leonie McKeon's insights into doing business in China through the 36 Chinese Strategies. What I found fascinating was that through bartering in marketplaces, the Chinese develop from an early age the skills and techniques they need to get a better deal. Understanding and appreciating Chinese business culture is essential to conducting business there, and through Leonie's use of the ‘Strategies', what could otherwise be overwhelming becomes manageable, entertaining, and even fun! Leonie's insights are a must for anyone contemplating doing business with the Chinese.

Langdon Blight, General Manager SA, CPA Australia

Leonie McKeon Travels from SA
Fee Range: :$5001 to $10000

Leonie McKeon's Biography

Leonie McKeon is an Australian China-educated strategist and author, who is passionate about sharing her knowledge of the rules that drive business success in the China market. Leonie has lived, worked and travelled in the Greater China Region for several years where she learnt Mandarin, and observed the mastery of Chinese negotiation strategies in business and daily life.

 

She realised that for Chinese people negotiation is a normal practice of everyday life. The Greater China Region is full of markets where people are always doing a deal. They may be simply bargaining for the price of vegetables and other essential daily items or something as large as a business or property. Consequently Chinese people learn to negotiate from a very young age, and continue this practice in their daily activities.

 

In daily interactions to negotiate and communicate, most Chinese people unconsciously use the 36 Chinese Strategies which are derived from Sun Tzu’s – The Art of War. Whilst living in the Greater China Region among the experts in negotiation, Leonie discovered that the 36 Chinese Strategies are the keys to understanding Chinese behaviour and thinking. To share this realisation with the world, she systematically unpicked each of the 36 Chinese Strategies to identify modern day examples of how these strategies are played out.

 

Leonie travels to China assisting Western companies conduct business. She is a workshop presenter a keynote speaker, a business consultant and an author who teaches business people how the 36 Chinese Strategies are used in the contemporary business world. Leonie enables people to feel confident and therefore able to enjoy being part of the game of negotiating whether in China or in any other business environment. 

 

Through Leonie’s workshops you will:

 

Learn how the 36 Chinese Strategies are used in negotiation by Chinese business people

Know how to react when the 36 Chinese Strategies are used on you

Understand when your Chinese contact says 'yes' when they really mean 'no'

Learn how you can use the 36 Chinese Strategies in any business environment

Speaking Topics Include

Tame the Tiger: Negotiating from a position of power

Deceive the Dragon: Negotiating to retain power

Lure the Tiger: Negotiating in confronting circumstances

Bewilder the Dragon: Negotiating amongst confusion

Endure the Tiger: Negotiating in desperate situations

Flee the Dragon: Negotiating when all else fails