Martin Lindstrom Travels from Europe
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Martin Lindstrom's Biography
Change Agent. Brand Futurist.
Best-selling Author. Martin Lindstrom is one of the world’s premier (and
toughest) brand building experts – advising Fortune 100 brands from the
Coca-Cola Company to Nestle to Red Bull on how to build future-proof brands.
Lindstrom is the recipient of TIME Magazine’s “Worlds 100 Most Influential
People”.
He is a New York Times and
Wall St Journal best-selling author of six groundbreaking books on
branding, including Buyology: The Truth and Lies About Why We Buy, BRANDsense
and Brandwashed.
Buyology was voted “pick of
the year” by USA Today, and appeared on the Top 10 bestseller lists in the US
and worldwide, including the New York Times and the Wall Street
Journal. His book BRANDsense was acclaimed by the Wall Street Journal as “…one of the five best
marketing books ever published.”
His latest book (St. Martins
Press, New York): Small Data –The Tiny Clues That Uncover Huge Trends, is out
February 2016.
Martin Lindstrom has carved
out a niche as a global expert and pioneer in the fields of consumer
psychology, marketing, brands, and neuro-scientific research.
He has developed an
unorthodox way of doing what every company says it wants to do: understand its
consumers’ deepest desires and turn them into breakthrough products, brands or
retail experiences.
In 2015, Thinkers50 ranked
Martin number 18 amongst the world’s most influential management thinkers. He is the anchor
and producer of NBC’s popular TV show; ‘Main Street Makeover’ on
TODAY; a columnist for Fast Company and TIME – and continues to feature in the
Wall Street Journal, Newsweek, The Economist, New York Times, Bloomberg
Businessweek, The Washington Post, USA Today, and numerous publications and
television channels worldwide.
From New York’s Radio City
Music hall to the Sydney Opera House, Martin infuses his audience with the
Lindstrom vision. Energetic, exciting, provocative, a skillful combination of
expert knowledge, “never seen before” brand cases, theories and ground-breaking
research combined with anecdotal and always though provoking brand insights.
He has been a keynote
speaker to millions of people at public events across some 77 countries
and at companies as diverse as Disney, Google, Amazon, Microsoft, Adobe,
Coca-Cola, PepsiCo, BuzzFeed, Cisco, HP, SAP and hundreds of others.
He has spoken twice at the
World Economic Forum conference and is consistently ranked in the top 1% of all
keynote speakers at events he attends.
Speaking Topics Include
Forget BIG Data – Small Data Defines the Future
Why Big Data no longer stands alone and how your organization should prepare
for the next step in data revolution
How to read and understand the consumer in a completely different and
overlooked manner will lead to a complete turnaround of your company
How to balance Big and Small Data in the future, by adding a new dimension to
the way you capture, mine, and assess your data
Which concrete steps your company should take in order to address this new data
evolution
You Can Laugh at Your Brand Challenges, If You Follow This Simple Plan
Why conventional ways of building brands are obsolete and are being replaced by
transformation and contextual branding
How advanced neuroscience can help disrupt people’s “default behaviors” through
novelty and surprise
How to appeal not just to the consumer’s intellects, but also to their senses
How just 2 consumer visits can teach you more about your customers than your
past 100 research reports
Which steps your company should take in order to get out of a crisis quickly —
no matter how big the organization
Our Unconscious World and Why We Press Harder on the Remote Control When
the Batteries Are Dead
Surprising facts about people — like how displaying large colorful paintings in
the home indicates a person’s self-esteem or how the position of the toilet paper
role indicates who’s in control of the home
What signals your company really sends to the world and what these signals
subconsciously tell your customers
How, with simple methodologies, to arm yourself all with tools seeing the world
through our subconscious mind
Why and how the most powerful brands in the world are completely reevaluating
everything they’ve learned about consumer research — and why you should too
A step by step methodology for your company to get way ahead of the competition
when it comes to understanding our subconscious minds, while decoding and
optimizing the signals your brand sends to the world.
A Look into the Future: The Death of Old School Social Media
The five surprising steps brands needs to take in order to stay relevant as Old
School Social Media transforms
Why an average teen takes 17 selfies every morning before they head to school
and what this means for your brand
How social media has become the new bedroom wall and what it takes for your
brand to secure a role on the new digital wall
Why the Screenagers have destroyed their bedroom desk and what this fundamental
lifestyle change means for every consumer business
Why a smart social media strategy is all about establishing transition points
in consumer’s lives
I Lived with 2,109 Consumers Over the Past 3,650 Days and Discovered the
Tiny Clues That Uncover Huge Trends
One single observation made across thousands of homes that still hasn’t been
discovered by brands — and the consequences once it’s discovered
Why brands are about to witness their biggest mistake for decades — and what
they must do to avoid it
How seemingly insignificant consumer observations can make or break the future
of a brand
Why Social Media has taken a completely new role behind closed doors in the
homes of consumers
Surprising insights into your own life and why what you do in private is pretty
common across the world — what does this tell about you?
5 ways to frame your brand messages for maximum influence
A Little Mistake that Jeopardize the Future of Your Business
The five simple steps capable of getting your brand out of a crisis
Highly unusual techniques to build a power brand from scratch — with almost no
budget
How to use dimensions of social media few knew was possible
How things you’d never think of can jeopardize your business…or if used to your
benefit create a national sensation
Why a fresh look at your business is worth more than what a dozen consultants
will tell you
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