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Martin Roll

Martin Roll

Martin Roll is a world-renowned thought-leader on value creation through brand equity driven by tremendous global experience and insights. He facilitates business leaders and organizations to think bold for future strategies.

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Testimonials for Martin Roll

“Martin is a top tier executive, business consulting professional whose accomplishments when it comes to branding excellence, leadership and Asian knowledge, are second to none. He is bright, articulate and freely shares his knowledge with wit and directness. He approaches both life and the consulting process with integrity, knowledge and a “can do” attitude. I would recommend him without hesitation.”

Michael Aagaard Andersen Managing Director, Pandora Asia-Pacific


“Building successful global brands is - and will be - critical for the rapidly increasing number of Asian champions on the global stage. Martin Roll provides a compelling and practical roadmap on how to do this based on his extensive experience advising Asian corporations.”

Dominic Barton Worldwide Managing Director, McKinsey & Company


"Martin Roll has provided a much-anticipated primer on how Asian companies approach the discipline of branding. With the focus of the world economy gravitating inexorably to the Asia Pacific region, Asian Brand Strategy provides timely insight into the key players of today and the global competitors of tomorrow".

Alan Lammin former Publishing Director, Asia, TIME

Martin Roll Travels from Asia
Fee Range: ::$15001 to $20000

Martin Roll's Biography

Martin Roll is a world-renowned thought-leader on value creation through brand equity driven by tremendous global experience and insights. He facilitates business leaders and organizations to think bold for future strategies. By focusing on building and managing successful businesses through iconic brands, Martin Roll helps boardrooms to enhance shareholder value and create sustainable competitive advantage.


Martin Roll delivers the combined value of an experienced international business strategist and senior advisor to corporate boards and marketing executives of the world’s largest companies including many corporations in Asia. He brings more than 20 years of management experience. Martin Roll holds an MBA from INSEAD. Martin Roll is not only a highly accomplished speaker and presenter but as well a talented and well trained moderator of panel discussions and roundtables. He is a valuable contributor to any senior management discussion on the subject of leadership, innovation, growth, organizational excellence and brand equity, its close link to management and how it drives outstanding performance through shareholder value.


He strides the industry-academia continuum and delivers superior value to his global audiences. Every year, he travels 500.000 miles on all continents and speaks at more than 100 global top-level conferences. He is a frequent guest lecturer at INSEAD, Nanyang Business School, CEIBS and several other global business schools.


Martin Roll is the author of the global bestseller Asian Brand Strategy, a very compelling book of frameworks for Asian branding and the winning formula for any boardroom. Asian Brand Strategy was named “Best Global Business Book” by Strategy+Business magazine.


He is a weekly business columnist with Forbes and several other global media.

Martin Roll is currently writing two new global management books. The first one will look at the important interface between branding, leadership and strategy, and the role of the CEO. The second will discuss the role and position of the Chief Marketing Officer in management, which is set to change dramatically in the future. He is a senior advisor to Burson-Marsteller Global Strategy Team.


Any level of corporate business – from corporate boards and business leaders to groups of managers and individuals can benefit from his consulting, advisory and mentoring expertise. You can also engage Martin Roll as a moderator for conferences, seminars, workshops and in-house meetings.

Martin Roll is a regular visitor to all continents where he passes on his experience, foresight and comprehensive toolbox on global leadership, strategy, business development, branding and marketing. With his global consultancy business based in Singapore, he is also in great demand for his insight into Asia, Asian affairs and management consultancy in Asia.


Martin Roll represents a flexible business approach including consulting, advisory services and mentoring assignments, and he is available on an ad hoc basis or for longer-term projects. His global customers often establish long-term agreements with him to secure continuity and close dialogue on the numerous challenges and opportunities facing their companies.


The following scenarios are available within global management, strategy, business development, branding and marketing:

  • External advisor and sparring partner for boards and top management
  • 1:1 consulting and mentoring
  • Consulting and mentoring for all kinds of management teams
  • Moderator at conferences, workshops, seminars
  • Internal and external keynote speeches and lectures
  • External facilitator and sparring partner within business development, strategy, business plans, brand equity, brand marketing optimisation, ROI and much more

Martin Roll has vast experience as a world-renowned speaker and he is in constant demand at more than 100 of the most global influential business conferences worldwide. He is available for conferences, seminars, workshops and internal meetings anywhere in the world.

Speaking Topics Include

Branding Excellence – Driving Shareholder Value
Brand Equity and Leadership
Brand Leadership – The Role of the CEO
Brands, Business and Leadership – New Growth & Performance
Performance-driven Brand Marketing
Corporate Brand Culture – Driving Brands through People
Brand Leadership – Changing Momentum Amidst Economic Downturns
Brand Leadership – The Role of the Executive
Team What is your ROI? The Marketer’s Quest to Measure Results
Asian Brand Strategy – A New Paradigm for the Boardroom
The Rise of Asian Brands – Threats and Opportunities
The Chief Marketing Officer

Martin Roll also tailors speeches for individual companies and their unique challenges and needs. The format and content of the speeches can be adapted subject to agreement.