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Matt Newell

Matt Newell

Specialising in retail strategy and innovation, retail trends and the science of buying, Matt Newell is passionate about his work. A regular speaker at industry conferences and events, Matt Newell shares his knowledge and research with his audiences.

Call 1300 314 788

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Testimonials for Matt Newell

“Matt is an impressive speaker, who offers something different in terms of retail presentations by providing a unique insight into the psychology of the consumer. Combined with his engaging and enthusiastic presentation style, Matt has a lot to say which is worth listening to.”

Michael Howard, CFO, OFFICEWORKS


“Matt is a highly regarded retail strategist. We have booked him to speak at several major retail events at Monash University and he is one of the most insightful and entertaining speakers we have had the pleasure of working with. He consistently receives the highest scores from our delegate feedback surveys.”



“Matt Newell engaged, provoked, challenged and inspired our team to think out-of-the-box about our retail execution. He is an awesome speaker and our marketers loved every minute of it.”



 “We were very fortunate to have Matt Newell on our industry panel discussing future trends in design, retail and consumer behaviour. Matt spoke with a depth of knowledge and insight that empowered designers and business owners to revisit their way of thinking and challenged their current assumptions Matt made a strong impression with his personable style and well executed discussions. I would highly recommend Matt as a public speaker and consultant to business in any industry.”


Matt Newell Travels from NSW
Fee Range: :$5001 to $10000

Matt Newell's Biography

Matt Newell is the founder and Executive Strategy Director of The General Store, a company that specialises in retail strategy and innovation.

Career highlights include working on the highly regarded reinvention of the Supercheap Auto
business in 2005 – 2008 and the creation of BCF (Boating Camping Fishing), a category killer concept that went from $0 – $200 million in two years.

Matt also led the brand strategy development for Rebel Group, worked on major product
launches for BMW Australia and developed the strategy for Hungry Jack’s store of the future.

In 2012, Matt won one of the highest awards for Marketing Excellence in Australia, ‘Best Brand
Revitalisation Award’ from the Australian Marketing Institute, for his work repositioning the industrial services brand Coates Hire (other finalists were Virgin Australia, Cricket Australia and The Sydney Opera House).

In 2013, Matt and his team won one of the world’s highest awards for retail innovation globally,
‘Best Store Design in the World’ at the World Retail Awards in Paris, for his work with women’s shoe brand, Shoes of Prey (other finalists were the Karl Lagerfeld concept store in Paris and the Puma flagship in Osaka).

In 2014, The General Store was shortlisted at the same award show, placing their work in the
top five globally two years in a row. In 2015, The General Store was awarded ‘Best Emerging Agency’ at the Adnews Agency of the Year Awards.


Matt sits on the advisory board for the Masters of Marketing program at Swinburne University. And is a regular speaker within the retail and marketing industries on topics like retail innovation, retail trends and the science of buying.

Speaking Topics Include

Irrational Retail & The Science Of Buying
Retail Innovation: A Practical Guide
Storytailing: Combining Content & Commerce
Retail Trends & The Evolving Consumer