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Meredith Collins
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Meredith Collins

Would you like support in implementing a valuable social media plan for your business? Do you and your staff need mentoring in how to more effectively run your social media strategy? If you could work out how to measure social media’s value, effectiveness and Return on Investment for your business and develop social KPI’s, would that be useful?

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Meredith Collins Travels from NSW
Fee Range: .Up to $5000

Meredith Collins's Biography

Would you like support in implementing a valuable social media plan for your business? Do you and your staff need mentoring in how to more effectively run your social media strategy? If you could work out how to measure social media’s value, effectiveness and Return on Investment for your business and develop social KPI’s, would that be useful?

Meredith Collins Entrepreneur of the Year 2011 – WSABEs and Highly Commended in Starting a New Business 2011 – WSABEs is vastly experienced in the corporate world, adult education and training, Meredith is well placed to support businesses to position themselves in and utilise the social mediums as part of their marketing plan for business profits.

An entertaining speaker and presenter, she helps executives, their staff and business owners unravel and unlock the power of Social Media. If you’ve heard of Twitter, LinkedIn, Facebook and YouTube, but aren’t really clear on what it’s all about and how your business could benefit from it, you are not alone. Meredith recognises that social media can be confusing and Video.Social. Marketing was established in early 2009 to support effective, social media implementation.

Meredith’s specialities include developing strategic, measurable outcomes around social media and tying those KPI’s and internal benchmarks into an enterprise’s marketing activity. She also works to help develop sustainability and capability within business that includes using sites such as Facebook Business Pages; LinkedIn; Twitter; YouTube and blogging.

Part of all social strategies includes integration and back linking of social media to assist in optimising search engine optimisation. Meredith works comfortably across businesses to ensure that IT, HR and Marketing are included and play their necessary roles in implementing social media into an organisation. Meredith applies her business acumen and “no nonsense” approach to her work, helping businesses of all sizes to leverage social media and optimise their avenues to market with simple, manageable and sustainable marketing advice and solutions.

For the ten years prior to starting Video.Social.Marketing , Meredith was actively involved in the corporate world, and in adult education and eLearning, most recently as a nominated TAFE NSW leader mentoring and training teachers in a range of educational institutions to better implement technology in their classes. It was through eLearning, that Meredith became keenly interested in social media and internet video streaming.

In March 2012, Meredith worked with Peter Switzer and the Commonwealth Bank to support thousands of business owners to better utilise the opportunities social media offer. This is largely on the back of the prestigious awards Meredith won in October 2011, “Entrepreneur of the Year” and “Highly Commended” for Starting a New Business, in the prestigious Western Sydney Awards in Business Excellence (WSABEs).

Meredith holds qualifications in Marketing, eLearning, Adult Education, Neuro Linguistic Programing and Management Communications.

Speaking Topics Include

Get Googleicious:
Using social media for visibility and leadsSocial media surrounds us - our news comes from it, it shows up when we search Google for products, places and services and for many business owners and executives, they are still not clearly seeing the links between social media and how it can positively impact their business. In this presentation Meredith unravels social media and shares the philosophy, the psychology and the importance of social media to business visibility in the millennium.

 

The Social Quotient: Does social media investment pay?

A Trough of Disillusionment - many businesses are sitting there right now in relation to social media. They set it up, they did what they were told and now they’re wondering if this is all there is too it.There are many ways to measure social media - but how do we do it. Beyond the odd Facebook fan or Linkedin connection that is directly fruitful - how can we create measures that give us real data? In this presentation Meredith shares what she is doing with her clients that is reaping real rewards and leads.

 

The Social Tumbleweed

When social media can be great! But what about the sites that are set up in good faith and go nowhere. What about the epic fails in social media? There have been plenty of social sites set up that did not fulfil their potential. But what if you are using social media sites that are doing well, but you’re social media is sitting in the “epic fail” territory. What can you do? Is it retrievable? Or do you just cut your losses and go back to the drawing board start again, or completely forget it? Meredith shares top tips on how you can avoid your social media becoming an avenue for the social tumbleweed.