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Neville Norman
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Neville Norman

A powerful and provocative speaker Professor Neville Norman is committed to increased understanding of how the economy actually works, making facts and figures come clear and alive. He is living proof that economics is NOT "dismal"....

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Neville Norman Travels from VIC
Fee Range: .Up to $5000

Neville Norman's Biography

A powerful and provocative speaker Professor Neville Norman is committed to increased understanding of how the economy actually works, making facts and figures come clear and alive. He is living proof that economics is NOT "dismal". He is an experienced academic teacher and researcher, business consultant and analyst, media and video performer and public speaker in over 5000 addresses to business and community groups in over 30 countries.


Prof. Norman is a regular economics and business commentator on radio, television and newspapers. He is a member of many steering and advisory committees to business and government, both domestically and abroad. Prof. Norman's style and personality guarantees to challenge, stir and inform any audience, he is an exceptional speaker in his fields of expertise. There will not always be agreement with Prof. Norman as speaker, but there will never be boredom!
Professor Norman is also a highly experienced and expert facilitator to formats such as Open Forums, Hypotheticals and Role-Plays. Using a blend of expert facilitation skills, his exceptional business knowledge and expertise, Prof. Norman has facilitated both short-term and long-term programs for many of Australia’s Senior Management teams.
As an economic futurist for over twenty-five years Professor Norman has been working with companies and Governments to develop clear, consistent and relevant views of the future. The list of consultancy projects working with significant companies and organisations attest to this.

Prediction, Scenario Assessment, Feasibility Studies; Professor Norman works in all these areas, as he explains "...sometimes we are looking ahead to a future that in central dimensions we cannot really influence; but our work with policy makers such as health-promotion bodies relates directly to how actions can change the future. Every business decision or economic or social policy action is taken to impact on the future or to respond to somebody's assessment of it. You cannot keep the future out of what you are doing."

People say, "You cannot possibly predict the future". WRONG! We may not be able fully to foretell it, but prediction means making meaningful statements about events and influences ahead. That we can and must do, for effective business and personal planning. This is because the future grows out of the present, because we can watch how the present and past evolved - that was once a future we sought to predict! And because there are patterns in human conduct, economic events and even government behaviour.

Professor Norman will develop a Keynote Presentation or Workshop to your specific needs.

Neville Norman has a Bachelor of Commerce (First-class Honours Degree) and Master of Arts (First-class Honours Degree) at the University of Melbourne and of Doctor of Philosophy at the University of Cambridge. Several University and College exhibitions, distinctions and awards. Full Blues in Athletics at Cambridge, 1971-73. He has published a large number of books and academic articles and reports in the areas of industry regulation, patents and trade practices; the economic analysis of trade protection and international economics; and the economic analysis of taxation and e-commerce; property valuation and investment advice; health promotion evaluation.

Professor Neville will seek the main ingredients of the future/forecasting that are relevant to the purpose or client. The most common requirement is demand analysis - "what is going to happen to the FORCES that will impinge on our volume and value of sales". Put this way, the inquirer often overlooks:
¨ Prospective changes in competitive or regulative conditions
¨ Fundamental changes in technology affecting the TYPE of products or service that can be provided
¨ Other relevant FUTURE influences - bearing on laws, availability (or willingness) of labour.

He will study the recent past - often statistically – to identify trends, cycles and other patterns, but the main thing to isolate, where possible, is REASONS for all this.

Focus on three main sets of future influences:
¨ Demographic
¨ Economic
¨ Social

The Demographic Angle
"Almost every relevant thing begins and ends with human issues and concerns."

Even in relatively short periods of up to five years ahead, the DEMOGRAPHIC variables can be vital in such areas as housing demand, traffic use and Australia's recent radical slowdown in population growth and increase in ageing have direct implications. We use a detailed spreadsheet database for demographic analysis, which is adapted for region, age group and population sub-class as required. We have published important research studies on the financial implications of an ageing population for superannuation, government allocations to pensions, consumption patterns and the like. Our claim is to be trained in modelling advance mathematical demographic simulations and to explain them in plain words for immediate practical application.

The Economic Angle
Without taking materialistic considerations to extremes, it must be conceded that economic factors drive many decisions - to purchase, to vote, to work, to save, form businesses and families - each of which has further business and social implications. We integrate our economic projections and scenarios with the demographic work and give close attention to the development of discretionary purchasing power. The main spending entities are governments, businesses and households. They each have income and obligatory commitments. The residual is "discretionary income" which can be allocated to purchases of choice, leisure and accumulation." We provide statistics on this and how it is relevant to setting the economic scene for business.

The Social Angle
Over longer periods, habits, customs and attitudes undergo change. How we work and live, take leisure, move, vote, shop, raise children and do business undergo change, sometimes radical change. We have studies on this, focusing on our time allocation and behaviour. This is integrated with our prognoses. Sociological information is often collected by sample survey and is sometimes less reliable and less frequently available than directly financial or economic data. As the social scene evolves more slowly, this is of little consequence. It is often possible to identify broad sociological changes but to exaggerate the intensity or speed of these - eg. Outsourcing by households and businesses, the tendency to work individually by electronic rather than immediate physical association. We believe is a realistic treatment of social change - many powerful advocates can lure audiences in panic or undue attention by exaggerating the pace of change; others do even more damage by ignoring it.

Neville Norman’s presentation format varies widely according to need. The following models have been executed several times in different circumstances:

Crisp and blunt single vision of the future
This has the advantage of concentrating the mind and analysing the prospective implications of a single scenario. It is dangerous if at some time it is not questioned or too many plans are built rigidly around it. This method is usually deployed at the start of a conference as a basis for discussion.

Scenario Method - More than one - usually three or four - alternative scenarios for the future are laid out, with a clear exposition of the circumstances that would give rise to each - eg. Different governments, growth paths, world scenes, social conditions.

Forecasting Methods - Lecture style how-to-do-it given to many training sessions, management institutes, business schools.

Interactive Workshop - Done for specific products and clients. Work with boards to lead discussion and argument about relevant alternative futures.