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Penny Burke
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Penny Burke

Penny Burke is a provocative speaker inspiring audiences with key messages on branding, marketing and customer service. Penny challenges her audiences, inspiring change and new direction.

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Testimonials for Penny Burke

There are some speakers who can engage and entertain, but impart few if any useable insights. There are others who can impress with sheer intellect, but send you to sleep just when things should be getting interesting. Penny Burke is one of those presenters whose grasp of marketing and communications is unsurpassed and better yet has the ability to lead an audience on a journey through detail and nuance that leaves them wanting more. A confident and engaging communicator who can make you laugh and think at the same time.
Herald and Weekly Times

Brand passion... this is what Penny brings to any meeting or conference, delivered with great insight and experience. Penny's use of case studies combined with an unbelievable depth of knowledge based on many years’ experience really sets her apart from anyone I have seen. All delivered with passion and enthusiasm, there should be more Penny Burkes!
Clemenger BBDO

I have had the pleasure of hearing Penny Burke speak on two occasions. The first time, Penny was part of an Employer Branding panel discussion for an event on Workforce Planning and Development, hosted by the State Services Authority. The panel opened the conference and received high praise (and I'm not just saying that because I organised the panel and its members). As part of the panel, Penny was able to turn the very complex concept of employment branding into an interesting and easily understood idea for the audience. Penny interacted very well with other panel members and was at ease answering questions from the audience. The second time was an Executive meeting at the Department of Human Services. This event was hosted by the Department's Secretary, Fran Thorn and was attended by the department's most senior staff. Penny presented on Employer Branding and had the room captivated with her energy and passion for the subject. Penny was very witty and certainly helped bring the subject to life with her relevant stories and examples.
Workforce Planning & Development SSA

Penny was the keynote speaker for our local government tourism conference with the emphasis on 'customer service and living up to expectations' and she certainly delivered a great customer experience: charming, funny and very personable, she nonetheless made sure our audience got the point.
Local Government and Shires Associations of NSW

Penny was the final speaker at our conference and was an appropriate finisher. Penny was engaging and entertaining but also had a clear message about 'personal branding' which went over well with attendees.
Local Government Association of NSW and Shires Association of NSW

 

 

Penny Burke Travels from VIC
Fee Range: :$5001 to $10000

Penny Burke's Biography

Penny Burke is a provocative speaker inspiring audiences with key messages on branding, marketing and customer service.  Penny challenges her audiences, inspiring change and new direction.  

Penny has worked in the field of marketing and advertising for over 20 years, notably on such iconic advertising campaigns as the 'Pro Hart Stainmaster Carpet', 'Uncle Tobys' and 'Milk. Legendary Stuff'. She holds a Bachelor of Business (Marketing), is a full member of the Australian Social and Market Research Society and sits on the Board of Kennards Hire, a privately owned tool hire company.  

Penny's marketing experience across a range of sectors, from traditional packaged goods to social marketing, services to retail, has led her to be a true thought leader and an expert in commitment. Penny's keynote addresses have inspired new ways of thinking across many levels of management. Delivered at both public and in-house conferences, Penny's message raises awareness about building greater commitment, which she believes to be the single most critical success aspect for any marketer, whether it be commitment to behave in a particular fashion, commitment from employees to a workplace, or commitment to buy a given product or use a certain service. Creating opportunities for people to commit is the focus of Penny's message.  

Penny has recently published her first book on this very topic, titled Forced Focus – the essence of attracting and retaining the best people.  

Penny is a dynamic and engaging speaker. Her addresses are entertaining and provocative, and tailor made for each individual client. Whether she's talking about general marketing and consumer trends, generational trends, or employer branding and how to attract and retain a committed base of employees, Penny delivers a message that leaves audiences feeling empowered and inspired.   Penny is an expert in marketing, pitching and selling – as they say in the classics, she could sell ice to the Eskimos!   

Organisations engage Penny to help understand the ‘story’ of their organisation, their brand essence. Penny facilitates a huge number of ‘brand essence’ workshops each year, helping companies understand how to build their company ‘story’, how to align their staff with that story, and how to communicate the story to their customers.  

Penny delivers keynotes either internally to staff or as a speaker at an industry event. Penny is a marketer first and foremost, who still makes her living helping client’s market better day in and day out – so her keynotes aim to provide practical tips and suggestions from an expert who has ‘sold’ everything from yogurt to road safety, from internal workplaces to pharmaceuticals.  

 Penny Burke is one of those presenters whose grasp of marketing and communications is unsurpassed and better yet has the ability to lead an audience on a journey through detail and nuance that leaves them wanting more. A confident and engaging communicator, Penny Burke can make you laugh and think at the same time.’  

Finally, Penny can now add the title ‘author’ to her credentials, She has just published her first book Forced Focus – the essence of attracting and retaining the best people, which explores how to create an internal workplace brand that encourages employees to commit to the workplace.  

Penny Burke was the recipient of TEC's Best New Speaker Award 2008.


Speaking Topics Include

  • The three laws of marketing and how you can make them work for you
  • How to pitch and win every time
  • How to lead and inspire employees to commit
  • The seven critical success factors in social marketing
  • How marketing can help you attract and retain the best people
  • How to Get Your Customers to Commit
  • The 7 Top Marketing Tricks you Need to Know
  • The Impact of Changing Generations in the Workplace
  • Why Condoms Don't Come in Size Small