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Penny Burke
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Penny Burke

Penny Burke is a provocative speaker inspiring audiences with key messages on branding, marketing and customer service. Penny challenges her audiences, inspiring change and new direction.

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Penny Burke Travels from VIC
Fee Range: :$5001 to $10000

Penny Burke's Biography

Penny Burke is a provocative speaker inspiring audiences with key messages on branding, marketing and customer service.  Penny challenges her audiences, inspiring change and new direction.  

Penny has worked in the field of marketing and advertising for over 20 years, notably on such iconic advertising campaigns as the 'Pro Hart Stainmaster Carpet', 'Uncle Tobys' and 'Milk. Legendary Stuff'. She holds a Bachelor of Business (Marketing), is a full member of the Australian Social and Market Research Society and sits on the Board of Kennards Hire, a privately owned tool hire company.  

Penny's marketing experience across a range of sectors, from traditional packaged goods to social marketing, services to retail, has led her to be a true thought leader and an expert in commitment. Penny's keynote addresses have inspired new ways of thinking across many levels of management. Delivered at both public and in-house conferences, Penny's message raises awareness about building greater commitment, which she believes to be the single most critical success aspect for any marketer, whether it be commitment to behave in a particular fashion, commitment from employees to a workplace, or commitment to buy a given product or use a certain service. Creating opportunities for people to commit is the focus of Penny's message.  

Penny has recently published her first book on this very topic, titled Forced Focus – the essence of attracting and retaining the best people.  

Penny is a dynamic and engaging speaker. Her addresses are entertaining and provocative, and tailor made for each individual client. Whether she's talking about general marketing and consumer trends, generational trends, or employer branding and how to attract and retain a committed base of employees, Penny delivers a message that leaves audiences feeling empowered and inspired.   Penny is an expert in marketing, pitching and selling – as they say in the classics, she could sell ice to the Eskimos!   

Organisations engage Penny to help understand the ‘story’ of their organisation, their brand essence. Penny facilitates a huge number of ‘brand essence’ workshops each year, helping companies understand how to build their company ‘story’, how to align their staff with that story, and how to communicate the story to their customers.  

Penny delivers keynotes either internally to staff or as a speaker at an industry event. Penny is a marketer first and foremost, who still makes her living helping client’s market better day in and day out – so her keynotes aim to provide practical tips and suggestions from an expert who has ‘sold’ everything from yogurt to road safety, from internal workplaces to pharmaceuticals.  

 Penny Burke is one of those presenters whose grasp of marketing and communications is unsurpassed and better yet has the ability to lead an audience on a journey through detail and nuance that leaves them wanting more. A confident and engaging communicator, Penny Burke can make you laugh and think at the same time.’  

Finally, Penny can now add the title ‘author’ to her credentials, She has just published her first book Forced Focus – the essence of attracting and retaining the best people, which explores how to create an internal workplace brand that encourages employees to commit to the workplace.  

Penny Burke was the recipient of TEC's Best New Speaker Award 2008.