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Richard Sauerman
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Richard Sauerman

Richard believes that the largest source of organisational value are the intangibles - values, personality, trust, reputation, loyalty, commitment, ideas and strategy. Richard looks to how we walk the talk by living and breathing our values.

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Richard Sauerman Travels from NSW
Fee Range: .Up to $5000

Richard Sauerman's Biography

Richard Sauerman is ‘The Brand Guy’, a bloke who uses brand to help companies and people create the world they want to succeed in.

 

Through keynote and workshop presentations I speak on Brand, People and Communication at conferences and seminars, and I run a Strategy Design Communication company with my designer mate Nick Beckhurst, called Brandcraft.

 

My brand expertise stemmed from working in the ad industry for 20 years - Saatchi & Saatchi London, Ogilvy & Mather, DDB, McCann-Erickson - where I did the strategic thinking and brand planning for some of the world’s most iconic brands and companies viz. Cola-Cola, Microsoft, Levis, Streets, Nescafe, Toyota, Campbell's, MasterCard.

 

In 2003 I expanded my ‘brand’ area of focus beyond marketing, into all areas of the organisation = CEO, Executive Team, HR, Learning & Development, Internal Communications. I believe that brand is a management issue, not a marketing concept, and everything can and must be driven by and aligned to your brand strategy - your business strategy, your products and services, your culture, your people, your marketplace positioning, as well as [not just] your communications.

 

The way I do branding that connects with and engages people is based on positive psychology. My approach is to feed the hungry spirit people have for their lives and their work. Companies I have worked for in this way include Vodafone, Macquarie Bank, QBE, Bayer, Clayton Utz, CSIRO, Mortgage Choice, Challenger, Charter Hall, Clayton Utz, and PwC.

 

I recently published my second book, "Are You Living Your Resume Or Your Eulogy?" It’s a wake up call for people and workers who are dissatisfied with their lives, often even in the face of their ‘success’.

 

Richard is a master of the Intangible Value. In other words, Richard is a brand expert. His acquired his expertise working in the advertising industry, where he worked on some of the world's greatest brands including Microsoft, Vodafone, Mastercard and Nescafe.

 

 Richard believes that the largest source of organisational value are the intangibles - values, personality, trust, reputation, loyalty, commitment, ideas and strategy. Richard looks to how we walk the talk by living and breathing our values. What are the attributes of extraordinary leadership? How do businesses deliver amazing customer service? What are the attributes of a peak performer? 

 

Richard shows that the key to accessing the full potential of yourself, your people, your brand, and your business is to act and behave from every part of yourself (ie: your left and right brain). All his work, the way he taps into the intangible value, is about tapping in to the full person; the full potential.