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Dee Madigan
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Testimonials for Dee Madigan
Dee ran a branding workshop for us at University of QLD Business School that has transformed the way that we see our business. It was insightful, visionary and a lot of fun and has helped to changed the way that we see our business and engagement with the market and our clients.
Richard Kennerley, Executive Director, UQ Business School
Dee is funny, witty, intelligent and on point! We were extremely lucky to have Dee as a panellist at our Inspiring Women's luncheon and she engaged the entire room, connecting with a crowd from diverse backgrounds and skill sets. So many people commented to me later that she was their favourite panellist. Dee is not afraid to say it how it is, has an amazing and entertaining sense of humour and is extremely inspiring in all that she has achieved throughout her life. She speaks from the heart with great passion, and it comes naturally and effortlessly. I would highly recommend her for your next event!
Annabelle Chauncy OAM, CEO & Founding Director, School for Life Foundation Limited
"Thank you so much for today - you were just brilliant!!! I had scores of people come up to me and say you were their favourite speaker of the conference - your talk was fantastic. We really appreciated it!"
Kim Howells (nee Knowles) University of Melbourne
Fee Range: $5001 to $10000
Dee Madigan's Biography
Dee Madigan is an Executive Creative Director with over 20 years experience in the advertising industry, including campaigns for some of the world’s biggest brands including HSBC, Diet Coke, J&J and Rexona and Nestle. She has been a winner or finalist in major international awards including Cannes.
Dee runs her own Advertising Agency, Campaign Edge, with offices in Sydney, Brisbane, Melbourne and Darwin.
She is a panellist on Gruen (ABC) and appears weekly on The Latest and Sunrise (Ch 7). She also appears regularly on The Drum (ABC) and The Project (Ch 10). She is the author of The Hard Sell (MUP 2014) as well as a contributing author on Mothermorphosis (MUP 2015) and Perspectives on Change (ANU 2015).
Dee is a smart and funny MC, panelist and keynote speaker on a range of topics from marketing to politics to social issues. She can also facilitate workshops on how to be more creative and how to communicate more effectively, especially in the digital space.
Speaking Topics Include
Why creativity matters in marketing - People make purchasing decisions emotionally. If you can make them feel, you can make them do. Creativity is the art at the heart of persuasion.
How to make the most of a small marketing budget - The great thing about the internet is a great idea will get shared even if you have a small budget.
Successful branding starts from the inside out - 70% of rebrands fail because people change their logo and think that will do the job. If your office junior can't articulate your brand, your customers won't be able to either.
Marketing - Why assuming people don't care is the best place to start - People are not obliged to pay any attention to you. That has to be earned.
Breasts and business - Yes it can be done.
It is not a level playing field but there are certain behaviours women fall into business that also holds them back.
Success starts and ends with passion - It's the bit that keeps you going even when the bottom line is shaky.
A humorous look at my life and how I got to be where I am
Social media - How to market yourself and how to market your product.
Master of Ceremonies