Laurel Papworth
AI, virtual and augmented reality, the Metaverse and Web3
Laurel Papworth has lectured on virtual worlds, artificial intelligence and augmented reality at Universities in Australia, Europe and Asia including 13 years teaching at the University of Sydney. Laurel was named by Forbes Magazine in the Top 50 Social Media experts globally and “Head of Industry, Social Media” by Marketing Magazine.

Speaker Categories
- Branding and Advertising Speakers
- Business Speakers
- Creativity and Innovation SpeakersPopular
- Entrepreneurial Speakers
- Female Motivational Speakers
- Information Technology Speakers
- Online Marketing and E business Speakers
- Organisational Change Speakers
- Sales and Marketing Speakers
- Social Media Experts and Bloggers
Testimonials for Laurel Papworth
I want to thank Laurel for an insightful, stimulating, absorbing, thought-provoking and very entertaining full day on the entire social media landscape. The session was highly relevant for digital specialists, traditional marketers and PR professionals alike. It was full of very current information and lots of new material in a space that is often talked about but not often fully understood. I would happily recommend Laurel and look forward to working with her in the future.
Simon Marks,Head of Digital, Blackmores Ltd
Laurel delivered an informative and thought provoking session to a packed house, and was rated in the top 5 speakers for the overall Congress. Kathryn Rae, Senior Manager – Australian Business Consulting & Solutions
Australian Business Chambers Congress 2012
At INFORUM group's Social Media Workshop mid-August, Laurel once again demonstrated her depth of knowledge in all areas of social media and why she was named one of Forbes Magazines 2012 Top 50 Social Media Influencers globally. After the first workshop which provided an overview, this time Laurel went through in detail a 9-step Social Media Strategy, and the value of Pinterest and Google Plus and the feedback has been great. For many of us the workings of social media continue to challenge but Laurel reassures and educates and makes it all perfectly understandable!
Jenny Garber, Director, Inforum Group
Many thanks for delivering such a great workshop for our team at Pacific Hydro! It was very inspiring and the team took away a lot of ideas that we now intend to develop further to become more active in the social space.
Fabio Menezes, Group Communications & Marketing Manager, Pacific Hydro
As one of Australia’s preeminent thinkers in social media and virtual worlds, Laurel deconstructs the buzz words and brings social concepts to a mass audience through engagement and demonstration.
Duncan Riley, CEO of Inquisitr and ex-TechCrunch
Fee Range: $5001 to $10000
Laurel Papworth's Biography
Laurel Papworth has run virtual worlds and games for 20 years including for Sony and Ironwill games. She plans, builds and manages massive engaged online communities in Web2 and Web3.
Laurel has lectured on virtual worlds, artificial intelligence and augmented reality at Universities in Australia, Europe and Asia including 13 years teaching at the University of Sydney.
Laurel was named by Forbes Magazine in the Top 50 Social Media experts globally and “Head of Industry, Social Media” by Marketing Magazine. She combines community building in virtual spaces with algorithms and AI datasets.
Political clients ranging from the Prime Minister of Malaysia to 22 senators and ministers in Australian Parliament call on Laurel’s expertise in social media and virtual worlds, from Meta algorithms and artificial intelligence to AI (ChatGPT & MidJourney).
Laurel Papworth's presentations are a mix of emergent technology, deeper questions on ethics philosophy and spirituality as well as case studies and key takeaways regarding AI, virtual and augmented reality, the Metaverse and Web3 campaigns.
Laurel has consulted globally including with Singapore Government and Middle East Broadcasting, and in Australia, with UNHCR, Westpac, Sony, local, State and Federal Government including Parliament House, Canberra.
She manages massive virtual world & gaming and online communities including millions of Fans on Facebook and forums for reality TV shows such as Junior Masterchef, Idol & Big Brother.
Laurel taught social media for 12 years (since 2005) at the University of Sydney and she has been managing virtual world communities since 1989 and augmented reality since 2011.
Laurel Papworth was named by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her "Head of Industry, Social Media”.
Speaking Topics Include
How do we progress from social media and Web2 to Metaverse and Web3?
What should your Organisation be doing TODAY to prepare for TOMORROW in the Metaverse? and What exactly is web3, ChatGPT and the Metaverse? How will artificial intelligence change your industry and what free and paid tools artificial intelligence (AI) like ChatGPT, OpenAI, Dall-e, Midjourney, Jasper and more, can help you in your job/business?
Implement marketing and sales campaigns in a direct virtual world
How will your stakeholders (customers, clients, constituents, businesses) implement marketing and sales campaigns in a direct virtual world channels that are now 3D? Gucci, Adidas, NFL, The Australian Open and more are in the Metaverse. What can we learn from case studies of virtual and augmented reality from across Tourism, Hospitality, Fitness, Education and of course your specific sector.
Crafting a future that helps not hinders humanity
With the coming technological age, the Future demands we consider how frame ethical and spiritual discussions around “other intelligences” as they come to dominate our world and understand the implication artificial intelligence and D.A.O (DAO) to employment and HR, creativity and the economy. Are we crafting a future that helps or hinders humanity?