Ray Scicluna

Ray Scicluna's Biography

As an entrepreneur, few can equal Ray Scicluna. The son of a boilermaker, Ray grew up in the rough and tumble of Melbourne's western suburbs. His entrepreneurial nature came out early, at 11, when he started a successful paper round business. For this early venture, he employed three cousins, already with an eye for profits, margins, and effective strategy.

Leaving school at 13 without the ability to read or write was certainly going to be challenging. Ray became the managing Director of Video Gold, a business venture he started at the age of 22. Video Gold grew to a turnover of $90m in under 12 months. The revolutionary Video Gold copy depth leasing program (of new release movies for $1 a day) changed the video industry overnight and was responsible for the introduction of large shopping-centre-type video libraries. During his six years in the entertainment industry, he revolutionized the video industry, founding and operating the largest movie wholesale supermarket in Australia.

Bankrupt at 29, Ray fought back, buying the Video Ezy chain. Forming a super franchise team they took 13 stores to 360 before selling the franchise in 1998.

Success leaves traces, but so does failure. Ray has had a colourful life journey and people who have heard his story are truly inspired by his conviction and 'can do attitude'.

Ray has employed over 450 people at one time. His current business interests are highly diverse, ranging from manufacturing and exports to event management.

By sharing his passion and knowledge for business, Ray has become a highly sought after public speaker. Complementing his extensive business background, his down to earth, positive and motivational approach truly engages audiences. He is a speaker not to be missed. If you are looking for someone who has been to hell and back personally and financially, who walks the talk and helps businesses and people achieve their goals, then you will find Ray Scicluna perfect for your event.

Speaking Topics Include

Keynotes

1: Ready, Aim and Fire - be prepared, know your target and hit your mark
We all live in the business world of sameness, so why should people make a decision to support your business over another? How to build business in challenging times: Develop a point of difference; Have a people focus culture; Never turn off the marketing machine
 Key issues that can be covered in this presentation - Identify what works and what doesn’t; Attract new clients, keep old ones coming back, and get more from the ones you have;Create a point of difference in the minds of your customers; Hit your mark with practical low-cost and highly effective marketing the right offer to the right customer.

2: Create Magic Moments - exceed customer expectation
For every business, private or public, large or small, now is the time to seize the competitive advantage with higher levels of service. 
Recognise and overcome the basic reason why people stop doing business with you.
Deliver service excellence and create magic moments.
Defuse complaints and turn them into opportunities.
Maximise team commitment. Measure the moments of truth.
Reward your team, what gets rewarded gets done.
Build rapport quickly and easily.
Focus on the positives aspect of dealing with people.
Build confidence in your people. 
The last decade has delivered dramatic change. The business fundaments have altered dramatically and what you did in the past doesn’t apply today and in many cases is wrong for tomorrow. It’s not enough to have the best product anymore; you must embrace new customer values and experiences to grow your business.   

Workshops

1: It’s not a threat to invest in the future
The fundamentals haven’t changed
Seek opportunities to expand your business
Evaluating your customers’ needs 

2: Exceeding Expectations
It starts with the people you hire.
Who is the most important person in your business?
Relationships need to be developed and monitored to ensure needs are not only met but exceeded 

3: People Focused
What’s your point of difference?
Marketing and Training = SalesGreat Service sets one company apart from another
Build a culture that people love and are proud to be a part of, Relationships = Results