Sam Wood

Sam Wood's Biography

Sam Wood is one of the country’s leading health and fitness experts, and the owner of 28 By Sam Wood. With more than 20 years’ experience in the health and fitness industry, he is today a highly successful entrepreneur and businessman, as well an author and media commentator.

Sam discovered his life-long passion for personal training at the age of 21 while completing his exercise science degree. By his final year of study, he had established himself as one of Australia’s most popular trainers, with over 70 sessions booked every week.

Sam shot to fame starring as the Australian Bachelor in 2015 but is better known these days as the health, fitness & family guy.

As the founder of Australia’s fastest-growing online training and nutrition program, 28 by Sam Wood, Sam has had a positive impact on over 200,000 people around the world. The reason for this success is Sam’s ability to relate. He keeps things simple and is able to explain what works and just as importantly, what doesn’t.

From a humble fitness instructor at his University gym during his Exercise Science degree transitioning to personal trainer and now, successful business owner. Spanning two decades, Sam has done it all. Sam launched Gecko Sports, Australia’s first ever kids gym, back in 2007 and grew it to 30 franchises. Today, Sam is the proud owner of The Woodshed (Australia’s largest personal training studio), the face and founder of 28 by Sam Wood, celebrity trainer and regular media commentator.

Sam is also the author of two best-selling books 28 by Sam Wood and 7 Minutes to Better Health. He is a well-respected contributor to a number of Australian print and digital media. He is the health and fitness expert for leading premium lifestyle magazine Domain Review and contributes regularly to a number of online publications covering business, fitness and fatherhood.

2020 - 2021 saw Sam join the cast of Australia’s longest-running living and lifestyle show, ‘Better Homes & Gardens’ as their resident health and fitness expert. Sam’s huge online following has resulted in a number of longstanding ambassador roles with trusted Australian brands such as Birdseye (Simplot).

He has also collaborated with a number of high profile and well-respected brands that align with his ethos, such as A2 Milk, Mayvers, ANZ, Birdseye, MYOB and HoMedics.

In early 2022 Sam launched his podcast The Wood Life with iHeartRadio. Each week he sits down for a real and raw chat to help people navigate through the often-confusing world of health and fitness.