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Sofie Formica
PrintSofie Formica has been at the vanguard of mass media and communications globally over the last 35 years in a variety of roles as TV, producer, marketer and adviser. Sofie is a radio and TV presenter and Afternoons on 4BC covers the breaking news, entertainment, and events that matter most to Brisbane.
Speaker Categories
- Celebrity Speakers
- Conference Facilitators and Moderators
- Corporate Master of Ceremonies
- Female Motivational Speakers
- Master Of Ceremonies / MC
- Media Personalities
Testimonials for Sofie Formica
Sofie was FANTASTIC!!! Perfect for our event, fabulous response from the local brisbane audience and an absolute delight to work with... wouldn't hesitate to re-book her or recommend in the future.
Javelin Australia
I have used Sofie Formica several times as an MC and have been absolutely delighted with the results at all times. A true professional she commands the attention of the room, tailors her style to the specific event and brings warmth, an engaging likeable energy, discipline and polish to all kinds of events.
Aurizon
Fee Range: $5001 to $10000
Sofie Formica's Biography
Sofie Formica has been at the vanguard of mass media and communications globally over the last 35 years in a variety of roles as TV, producer, marketer and adviser.
Sofie is a radio and TV presenter and Afternoons on 4BC covers the breaking news, entertainment, and events that matter most to Brisbane.
For 12 years Sofie was host of The Great Day Out (aka The Great South East) (Seven Network), Co-Founder/Director of Media Potential (a boutique media and communications firm), Ambassador for Brisbane BMW, Ambassador Brisbane Racing Carnival, Channel Seven Sunshine Coast Marathon, Spokesperson, Master of Ceremonies and facilitator across corporate, philanthropic and government sectors.
Sofie is a passionate advocate for personal and environmental well-being, and trusted voice for the Queensland Tourism Industry.
Beginning her media journey as a teenager on Wombat and Saturday Disney, Sofie quickly became a familiar face to Australian audiences. Her talent and warmth saw her go on to host and report on a range of programs, including The Great Outdoors, Just Kidding, and Now You See It. She later joined The Great South East, where she spent over 20 years celebrating Queensland’s people, places, and culture, earning a reputation as a trusted voice in local storytelling.
Sofie has also worked internationally, hosting Extra in the United States and interviewing some of the world’s biggest names in film, music, and sport. Her professionalism, genuine curiosity, and engaging style have made her a standout in both live and pre-recorded television formats.
Beyond television, Sofie is a sought-after event host, keynote speaker, and media trainer. She is passionate about community engagement, sustainability, and helping others navigate change in an evolving media landscape.
Today, Sofie continues to combine her experience in broadcasting with her commitment to purpose-driven communication, inspiring audiences through her media work, podcasting, and speaking engagements.
Sofie is a highly-sort MC and conference facilitator. She is a natural presenter and emcee who is highly regarded for her professional, creative, and easy-going personality.
Contact Helene Greenham directly to enquire about Sofie for your next event – helene@platinumspeakers.com.au