Inspirational and iconic 'Baker from Beechworth' who has built his bakery into an empire - Meet Tom O’Toole, baker extraordinaire, kindergarten failure-turned-author & inspirational speaker, and founder of the famous Beechworth Bakery. His passionate, witty and natural way of presenting means that Tom is now in constant demand as a speaker.
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Tom O’Toole's BiographyInspirational and iconic 'Baker from Beechworth' who has built his bakery into an empire - Meet Tom O’Toole, baker extraordinaire, kindergarten failure-turned-author & inspirational speaker, and founder of the famous Beechworth Bakery. His passionate, witty and natural way of presenting means that Tom is now in constant demand as a speaker.
He may be somewhat small-town, but small-town or not, he is a marketing guru who dares to - and does - walk the talk. O’Toole is to Beechworth Bakery what Colonel Saunders is to KFC. But unlike the Colonel, Tom isn’t content with being a cardboard cut-out. He wants to talk, be seen and be heard. He gives Beechworth Bakery its unique character.
Tom O’Toole is a juggernaut in the competitive world of retail marketing. A self-confessed kindergarten dropout from dirt-poor origins who didn’t know his ABCs, he is living proof of the power of striving for your dreams. With a formidable sense of humour and an enthusiasm bordering on inspired frantic madness, he has spearheaded the rebirth of a dying country town by turning his bakery into a phenomenon of Australian small business, which continues to gather strength and speed. Tom is a firm believer in getting out of your comfort zone and daring to be different. He says, ‘In every town and business, there has to be the wow factor; wow is the answer’. It is precisely this almost obsessive thinking outside the square, this continuous pushing of the envelope that keeps Beechworth Bakery far from being just another run-of-the-mill food outlet. It is this attitude that ensures the $15 million turnover every year (and counting), making Beechworth Bakery one of the top-selling retail bakeries in the Southern Hemisphere.
Tom’s passion for spreading the word on motivation and achievement has resulted in a natural ‘metamorphosis’ with speaking engagements throughout Australia and overseas. He happily shares the secrets of his success through a range of products, articles, DVDs, workshops and speaking engagements, and is a rare act to follow. When he talks, all distractions fall by the wayside. The sudden crescendo in his voice is like caffeine to his audience; everyone sits up and takes notice. No exceptions.
Why Tom O’Toole?
Founder & still very much the owner of the Beechworth Bakery – Australia’s Greatest Bakery
Taking the business from one small bakery start-up in a dying country town to six multi-award winning bakeries with a turnover in excess of $15 million, making it one of Australia’s greatest retail success stories
Making a success in rural Australia
Still actively involved in the business which provides ample new and inspiring material to keep his talks fresh, up-to-date and as engaging as possible
26+ years of hands-on experience dealing with depression/mental health, being a member of a self-help group, and supporting inmates in prison by visiting & talking on wellness, attitude, motivation etc
Motivates audiences on a regular basis, talking on goal setting, attitude etc
Takes audiences on a journey full of practical real life examples, illustrative visuals and take-home Tom was fabulous! The audience enjoyed his presentation and took home some clear messages that are easily actionable.a