Katrina McCarter

Katrina McCarter's Biography

2024 Marketing Trends: Innovate, captivate, dominate

From her first job collecting golf balls to saving enough by age 16 from her after-school KFC for a trip to New York, Katrina McCarter has always known how to make money. Now, as an award-winning international speaker and strategist, she shares the invaluable marketing strategies and insights learned from her days as a sales chief running a $140 million team for a Fortune 100 company and building her own successful businesses. She cuts through the faff to provide practical steps and action to remove marketing overwhelm.

What sets Katrina apart? Via her own research agency, she’s the data driven strategist and collaboration navigator focused on realistic implementation, resilience and real results.

In the realm of successful marketing, customer data is the invisible, invaluable compass guiding strategic decisions. By harnessing its power, Katrina gains deep insights into consumer preferences, behaviours and trends to create targeted and relevant marketing strategies that work. Strategies that enhance customer understanding, optimise budget allocations and can be realistically implemented.

Katrina has reached audiences of thousands across the US, Europe and Australia. She’s shared the stage with the likes of Google, Facebook and Audible in New York and Paris. With multiple bestselling books sold globally and a client base including Nissan, NAB, Big 4 Holiday Parks and Thermomix, her research and insights are sought after by small business owners and big business alike.

A five-time B&T Women in Media Awards finalist, Top 50 Small Business Leader and one of Remodista’s 100 Women to Watch in Business Disruption, Katrina is the real substance, no nonsense marketer who loves sharing with audiences her actionable steps to eliminate marketing overwhelm. To navigate the marketing minefield. To build businesses, reputations and visibility.

So. Katrina is armed to the teeth with qualifications, experience, expertise and accolades. She’s human. She’s real. She’s authentic. She’s really good at informing, inspiring and educating audiences on research-backed strategies that remove overwhelm.

Delivering her proven strategies which participants can implement immediately, Katrina McCarter has earned a global reputation for being easy to work with, having great interactive delivery style, and working across small business and corporate industries. In the words of Nan McCann, producer of Marketing To Moms in New York, “On the page or on the stage, Katrina always delivers.”

Audiences need speakers whose real understanding of their industry and business will inspire them to take action. Who won’t just entertain, but inform and educate. Who’ll have them leaving on a high, confident they’ve just heard and learned practicable, actionable steps to take to create real and lasting change.

All Katrina’s topics - each of which can be presented as a keynote, half or full day workshop, virtual masterclass, program, exclusive podcast or video series - are tailored, fresh and relevant. They cut through the faff to remove marketing overwhelm and navigate a path to rocket success. They’re about the business of growing your business.

To enquire about Katrina directly contact Helene Greenham – helene@platinumspeakers.com.au

Speaking Topics Include

2024 Marketing Trends: Innovate, captivate, dominate

Armed with experience running her own research agency and global travel in 2023 that included Europe and the US (and constant criss-crossing of Australia), Katrina identifies and tailors the top five new marketing trends that businesses need to nail for success in 2024. Embark on a so-hot-right-now trip through the marketing landscape as she unpacks everything from the fusion of technology and storytelling to the surge in sustainable and purpose-driven branding to reveal the key strategies driving success this year. Join Katrina for a deep dive into exactly which trends are reshaping the marketing playbook, equipping you with the knowledge to elevate your brand in 2024.

This topic is suited to small business owners, marketing managers, social media managers, account managers and anyone who needs to stay abreast of changing trends to future proof their organisation.

YOUR AUDIENCE WILL LEARN:

How to stay relevant, competitive and adaptable in the ever-evolving business

landscape

Why understanding trends allows brands to align strategies with consumer

behaviour

How to leverage new tools and platforms to stay appealing to their target audience

How to anticipate shifts in the market and proactively adjust their strategies

Marketing With No Money: attract, convert and retain ideal customers on a zero budget

Think your business needs to spend big to have a big impact? Think again. Award-winning marketer and author Katrina has a long, proven track record in marketing on a shoestring budget - she attracted 150,000 members to her first business on a tiny marketing spend. She shares 2024’s five top replicable strategies (including partnerships, brand story and a couple of surprises) for growing brands and businesses using creativity rather than mega bucks. Knowing how to market with no money is super relevant right now for small businesses. According to 2023’s The BIG Small Business Survey, 58% of small business owners find marketing overwhelming and struggle to work out the best way to grow their business. Drawing on her marketing experience both as a Fortune 100 team leader and entrepreneur, Katrina demystifies marketing and steps you through using existing resources and focusing on unconventional approaches to differentiate your business from competitors and generate buzz.

This topic is suited to small business owners and memberships, associations, industry bodies and councils who support small business owners, who need innovative marketing with no money strategies to combat limited marketing budgets. Participants will walk away with a blueprint for marketing priorities that can be implemented immediately which won’t cost acent. The focus is on the practical rather than the lofty theoretical and works across different industries.

YOUR AUDIENCE WILL LEARN TO:

Develop your own Marketing With No Money strategy to attract, convert and retain your ideal customers

Understand why partnerships and collaborations are the fastest way to achieve your business objectives

Learn how your brand story will help you grow and attract more of your ideal customers

Identify the reasons why video marketing is essential for every brand, no matter who their customer is

Understand why testimonials are critical to your growth (and how to get them)

Discover how to create and enhance your own customer experience to activate word of mouth marketing

Generational Marketing: THE AGE-OLD QUESTION

Expertly decoding what all six generations of consumers will respond to in the next decade, Katrina spells out the urgency of a survival plan to future proof your business to stay relevant. Backed by insights from her own research agency, Katrina steps you through how data answers the age-old question of truly understanding each generation of consumers and their behaviour, characteristics and triggers. She shares how businesses can adapt their marketing channels and messaging to best cater for each generation if they want to be successful.

This is suited to small business owners, marketing managers, social media managers, account managers and anyone who needs to deeply understand the defining behaviours of each of the generations.

YOUR AUDIENCE WILL LEARN TO:

Understand the six generations of consumers in Australia

Recognise the key behaviours of each generation—Alpha, Gen Z, Millennials, Gen X, Baby Boomers and Seniors

Discover the key communication preferences and channels of each generation so you can reach them where they are

Identify ways to adapt your current marketing strategy to attract, engage and build meaningful relationships with each generation, now and in the future

Understand your current marketing priorities and plan what’s ahead

OUR NEW SUPERPOWER: PARTNERSHIPS AND COLLABORATIONS

Of the thousands of ways you could change up your business in 2024, there’s one strategy which will grow it fastest with the lowest spend: partnerships and collaborations.

Leading partnership expert, Katrina tells how a lucky punt—joining forces with another business for a competition—was the major revelation in her decades of business. It saw her grow a community from zero to 150,000 in five years With less than $300 per month spent on marketing.

Now she believes all businesses are one strong partnership away from the success they desire. In this presentation, Katrina guides you through the exact, replicable blueprint she’s used many times over decades to create thriving communities and continued strong entrepreneurial success using partnerships and a tiny marketing budget.

This topic is most suited to small business owners and memberships, associations, industry bodies and councils who support small business owners.

YOUR AUDIENCE WILL LEARN TO:

Identify who and what could make a strong potential partner for your business

Negotiate partnership deals that benefit your business

Avoid partnership pitfalls

Identify and leverage what they have of value to offer partners

Marketing & AI: How to use artificial intelligence to create real marketing results

AI is rapidly changing the global professional landscape and businesses are still working out how to best use it. Here, award-winning marketer Katrina takes a very practical focus to look at ways they can implement their marketing in a time-efficient, impactful way using AI. In half a day, the audience will discover how AI can revolutionise their marketing strategy.

She explores practical AI solutions tailored to your business, regardless of size or industry. In rapidly evolving AI landscape, Katrina will help you select—in real time—4-5 cutting edge methods that will give your marketing a competitive edge. Uncover time-saving tools and strategies for marketing consistency. The future of marketing is here—don’t get stuck in the past!

This topic is most suited to anyone who wants to learn how to use and understand AI for real commercial success. It works well for small business owners and organisations supporting small businesses including memberships, associations, industry bodies and councils.

YOUR AUDIENCE WILL LEARN:

How to harness data-driven decision making

How AI can streamline processes and increase operational efficiency

The AI art of personalisation in customer interactions

Multiple AI methods to give your marketing consistency and an edge

What small business could do to grow in 2024

Marketing expert Katrina is armed with decades of experience leading $140 million teams for a Fortune 100 company and running her own successful businesses—including one she grew from scratch to a community of 150,000 with a marketing budget of $300 a month. She’s a specialist at understanding how to grow businesses and these days, small biz owners like herself are her obsession.

She runs her own research laboratory to uncover the data and strategies which support success and in late 2023 co-authored the second annual, national survey which uncovers the major issues and opportunities facing small businesses today (she was also co-author on the first.) Her presentation helps councils, memberships, associations, industry bodies and organisations servicing small business owners understand the practical steps—think focusing on customer experience, embracing digital transformation and exploring partnerships and collaborations—to take to support small businesses to grow their success and visibility.

This topic works best for organisations supporting small businesses including memberships, associations, industry bodies, councils, financial services and allied health.

YOUR AUDIENCE WILL LEARN:

Why it’s important to be active in supporting small businesses

The top five issues facing small business today via research drawn from The BIG Small Business Survey of 2023

Five strategies to help your organisation position itself as supportive to small business owners

Marketing to WOMEN: what Australian WOMEN really want

In 2020, the Harvard Business Review estimated the global ‘female economy’ was worth $20 trillion and would grow to $28 trillion by 2025. In Australia, women are responsible for 85% of all purchases—worth more than $132 billion—and drive 80% of all consumer spending. Yet more than 60% of women believe advertisers and brands don’t understand them. That’s a staggering opportunity for any business marketing to women. Katrina will step you through developing strategies and a roadmap to success as she deep dives into what women want and how to market to them to attract their lasting attention and loyalty.

This topic is relevant across all industries. It will deliver vital insights to marketing managers, brand managers, social media managers, communications executives, PR executive, customer insights teams and women in business also.

YOUR AUDIENCE WILL LEARN:

Why women are the most powerful consumer of them all

Identify the nine mistakes to avoid when marketing to women

Learn the key trends impacting women’ behaviours by generation

Understand the 8 pillars you need to have in place to successfully attract, convert

and retain women and their families to your business

Develop your marketing to women strategies