Tony Eades

Tony Eades's Biography

Business Re-Thinker & Futurist

Tony Eades is Australia’s only business re-thinker, using the combination of strategy and new technology to help businesses optimise their brand positioning, customer experience and digital transformation to navigate the changing world of technology.

From start-ups to global enterprises - he is passionate about future-proofing brands and helping them engage with the new consumer and thrive in the ever-changing marketplace.

He writes for several publications, including The Sydney Morning Herald. He has been featured on television and radio, including Channel Nine, Triple M Network and 2GB, as well as being a Brand Experience Expert for Kochie’s Business Builders - a national business TV show which airs to an audience of 3 million and a weekly blog which is sent to over 100,000 small businesses across Australia.

Tony is a published author with the book, ‘How To Start a Business in Two Weeks’ in bookstores and Amazon. He has 20 years experience as a radio and television presenter, video producer and international keynote speaker – host of Small Business Rescue, a national television series coming soon to  Channel Nine.

Tony has 30 years experience as a Startegic Director in Marketing – researching, designing and producing media campaigns for clients including Fisher and Paykel, Qantas, Maggie Beer, Macmahon, Kidsafe, SGIO and numerous SME’s.

With design, creation and rollout of a children’s fashion label in Australia including clothing range adaptations, brand name, design theme and shop layouts Tony also has extensive experience directing photo and video shoots, television commercials, corporate video and multimedia presentations

He’s a National presenter and voiceover talent for radio, web, various television commercials and three pilot television shows with four years as College Lecturer in copywriting and communications at Central TAFE Film and Television School

Tony was also selected for the first X-Media Lab Sydney for ‘Hotel Blue’ – a world first, interactive drama series.

Tony is also acknowledged for:

Finalist for Telstra Business Awards

Finalist for City of Sydney Business Awards

Finalist for the Hills Business Awards

Chairman of the Sydney Hills Business Chamber

National President for Professional Speakers Australia

Brand and Customer Experience Expert for Kochie’s Business Builders – a TV series on Channel Seven

As a Brand Futurist Tony speaks at conferences around the world, is interviewed regularly on Triple M, 3AW, 2GB radio and Channel Nine’s Today as well as writing for publications like The Sydney Morning Herald on the subject of brand trends and consumer behaviour. I am also the current National President for Professional Speakers Australia.

Tony is the Chief Strategy Officer at Salted Stone, a global award-winning digital marketing agency of over 70 across the three regions of APAC, EMEA and NA. He facilitates growth strategy workshops, brand sessions and UX workshops as well as managing the global strategy team, who in turn drive the marketing campaigns for around 100 major brands. Salted Stone is one of 10 Elite Partners globally for HubSpot and the only Elite partner in APAC.

Speaking Topics Include

Unlocking the Future: Navigating AI and the Tech Revolution for Business Growth

Overwhelmed with AI? Is Automation taking away your job? Let’s not even get started on robots!

Tony will not only demystify the tech jargon but also guide your audience towards a 'strategy first, tech next' approach. In this captivating one-hour keynote, he will unveil the roadmap to rethinking your business model, focusing on creating unparalleled customer experiences and building a high-performance business designed for sustainable growth.

Prepare your event for an enlightening journey into the future of business in the digital age, and equip your attendees with the knowledge they need to thrive in an ever-changing landscape.

Keynote & Workshop: The Marketing Funnel is Dead! Now there’s a New Experience Model that revives Customer Engagement

The traditional marketing funnel has breathed its last breath! It's time to shift gears and focus on a new era of customer experiences designed to captivate and retain. But delighting customers in today's competitive marketplace isn't always a walk in the park.

In this engaging one-hour keynote, Tony will lead your audience on a journey to construct an innovative experience model-the Infinity Track. This model isn't just about attracting and engaging customers; it's about creating seamless, frictionless buyer journeys that continuously engage prospects and customers. With a relentless focus on tracking performance and fostering growth, Tony's insights will revolutionise your audience's approach to customer engagement.

Looking to dive even deeper? Consider bundling this keynote with a customised workshop, 'Building Your Infinity Track to Growth,' tailored to your specific audience.

The Power of Rethinking

Whatever challenges you face - in business or personally - the power of rethinking can help you see new possibilities for survival and growth.

There are almost 8 billion people on the planet… and every one of us is unique and remarkable.
But, if we’re lucky in life, along the way… we find people who can inspire us, guide us and support us to become the people we know we can be.

Understanding your customer is also vital to building an outstanding brand experience.

In the Keynote, Tony will challenge your strategic thinking to help you build a better life and a business customers love using the power of rethinking.

Keynote & Workshop: Brand Harmony: Transforming Customers into Lifelong Fans

Discover the secrets of turning customers into lifelong brand enthusiasts with Tony's captivating keynote, 'Brand Harmony.' Drawing parallels between music and branding, Tony reveals the intimate and personal nature of both experiences. Just as music can evoke strong emotions and opinions, so can your brand.

Discover the eight elements that propelled Ed Sheeran to megastardom and learn how to apply them to your business to create the perfect brand that resonates deeply with your audience.

But that's not all! Pair this enlightening keynote with associated workshops tailored to your event:

Buyer Persona Profiling: Dive deep into understanding your customers with Buyer Persona Profiling.

Designing a Beloved Buyer Journey: Craft a customer journey that your audience will love.
Building Your Infinity Track to Growth: Explore the path to continuous growth.

Tony's 'Brand Harmony' keynote and workshops promise to elevate your event and equip your audience with the tools to cultivate lasting brand loyalty.

Master of Ceremonies

Tony is not your average emcee; he's a seasoned professional with a proven track record of elevating events across continents. With his vast experience in hosting conferences, award nights, and gala dinners in Australia, Singapore, North America, and Canada, Tony brings a dynamic and versatile approach to your stage.

As an emcee, Tony is more than just a presenter. He seamlessly transitions from event emcee to panel facilitator to engaging fireside interviewer. His secret weapon? A unique ability to connect with the audience, warming them up and adding that essential touch of humour.