Evan Lucas

Evan Lucas's Biography

Evan Lucas is a renowned finance personality across Australia’s TV and radio networks reaching over a million Australians every week. Evan is a leading Behavioural economist, Author of the best-selling book Mind over Money and Host of Mind over Money segment on Channel 10’s “Bright Side”

Evan is a behavioural finance expert leveraging economic research, demographics, and behavioural dynamics to deliver clear, concise knowledge that delivers actionable commercial and personal success.

Having grown up in the embrace of his grandfather's insights into investment, Evan developed a passion for markets that remains integral to his professional life today. His early experiences revealed a fundamental truth: investing, financial decision making, habits and behaviours are unique to each individual and do not necessarily transfer across professionals, families, generations or peers.

This realisation sparked his fascination with behavioural finance, a field that has shaped his career over the past fifteen years and has taken him to the Netherlands, Singapore, the UK, and Australia. He’s come to recognise that our relationship with money is deeply personal and ever- changing. This insight fuels his beliefs that understanding and adapting to our behavioural patterns is essential to making effective financial decisions.

Unlike traditional financial analysts, Evan focusses on real-world data that demonstrates how decision-making is often driven by biases, perceptions, and social influences – factors that numbers alone cannot capture. By prioritising behavioural insights, he helps clients and audiences gain a fuller understanding of the dynamic world in which they work, live, and invest.

One of Evan’s greatest privileges is sharing this knowledge with a wider audience. He engages with viewers and listeners daily on trusted national media outlets such as ABC News Breakfast, The Today Show, Sunrise, The Project and Sky News. He has also been the main expert on SBS’ Insights program as well as the Behavioural expert on Channel 10’s The Bright Side.

Through these platforms, he gets to enact his vision – to make the complex simple leading to better behaviour with our personal, corporate and sovereign finances.

If you’re curious about how behavioural finance can enhance your approach to investing, corporate development, and capital allocation, or if your audience seeks guidance in an ever- evolving financial landscape, Evan’s expertise and experience coupled with this unrivalled keynote delivery is not to be missed.

Audiences crave speakers who truly understand their industry in ways they haven’t seen or thought of before. They want a speaker that challenges, a speaker who not only inspires action but also delivers practical insights that educate and empower. They want more than just entertainment; they want to leave energised, educated and with actionable strategies to drive real, lasting change.

Evan’s topics deliver exactly that. Whether presented as a keynote, workshop (half or full day), virtual masterclass, program, or an exclusive podcast or video series, he content is always dynamic, tailored, and highly relevant. Evan’s focus is simple: helping audiences grow, thrive, and achieve their full potential.

To enquire about Evan Lucas contact Helene Greenham directly: helene@platinumspeakers.com.au

Speaking Topics Include

Behaveonomics

Evan's most tailored and requested keynote delivers a unique blend of macro behavioural economics, cutting-edge trends, demographic insights, and economic data, crafted specifically for your audience. By combining the latest research with a deep understanding of your industry and goals, Evan provides a bespoke experience that offers actionable insights and relevant strategies. This isn’t a one-size-fits-all presentation—it’s a customised journey through the forces shaping the economic and behavioural landscape, designed to resonate with your audience and drive meaningful change. Whether you're seeking to understand emerging market dynamics, anticipate consumer behaviour, or navigate shifting economic trends, Evan’s keynote equips you with the tools and knowledge to stay ahead of the curve.

Key Themes

Behavioural Economics Insights: A deep understanding of how human behaviour influences economic decisions and market trends. Tailored Market Analysis: Specific trends, demographic shifts, and economic data directly relevant to their industry, organisation, or region. Actionable Strategies: Practical applications of behavioural economics to improve decision-making, forecasting, and strategic planning. Foresight into Emerging Trends: How to anticipate and adapt to the latest shifts in consumer behaviour, economic forces, and market opportunities. Competitive Advantage: Insights into leveraging data and behavioural principles to stay ahead in a rapidly changing environment. Audience-Specific Relevance:

A highly customised perspective that aligns with their unique challenges and goals, ensuring the content is directly applicable and impactful. Previous examples include: Banking on The House, The Behaviour of Spending and See What We Do, Not What We Say

The Behaviour of Money

Drawing from a rich tapestry of stories, historical events, psychological theories, and the nuances of human behaviour, I delve into the fascinating ways the "M-word" (money) influences our actions, decisions, and interactions. Whether it's shaping our life choices, impacting the way we navigate social dynamics, or guiding critical corporate decisions, the "M-word" holds a unique power over us. Through engaging narratives and thought-provoking analysis, I unpack why we react the way we do when this often-taboo subject enters the picture. From cultural and historical patterns to the psychological triggers rooted in our biology and upbringing, I reveal the hidden forces at play. This subject is about unravelling the complexities of human behaviour and discovering how money can connects us, challenges us, and drives us in ways we often don't even realise.

Key Themes

Self-awareness: A deeper understanding of their own emotional and psychological relationship with money and how it influences their decisions and behaviours. Interpersonal insights: Tools to better interpret and navigate others’ attitudes and actions around money in both personal and professional contexts. Cultural perspective: Awareness of how historical, societal, and cultural forces shape collective and individual views on money. Practical strategies: Actionable advice for making more confident, mindful financial choices and addressing money-related challenges with clarity and confidence. Empowerment: A fresh perspective on money as a force that connects, drives, and challenges us—helping audiences break free from the stigmas and taboos often surrounding the topic.

Money Autonomy

“Money Autonomy - the ability to do what you want, when you want, how you want, without having to think about money.” This talk challenges conventional thinking around money, encouraging a shift in mindset from viewing it as merely a means to and end to recognising its true potential as a tool for independence and self-determination. By the end, audiences will gain practical strategies to achieve financial freedom.

Key Themes

Money Autonomy: A clear understanding of what it means to achieve financial freedom. Reframing Money’s Role: A shift in perspective, recognising money as a tool for independence, flexibility, and self-determination. Practical Strategies: Actionable steps to take control of their financial resources, break free from restrictive circumstances, and align their finances with their personal values and life goals. Empowerment to Pursue Passions: Insight into how financial autonomy enables them to focus on what truly matters to them not society. Mindset Transformation: How to move past traditional, often limiting beliefs about wealth and embrace a thought process focused on holistic wealth.

Real-Life Applications: Inspiration and guidance through relatable stories and practical examples that illustrate how others have achieved financial autonomy and how they can too.

Value Black Holes

Sunk costs—value assets that can’t be recovered—should never dictate future decisions. Yet businesses, investors, governments and people often fall into the trap of trying to “fix” past losses by throwing more resources at them. This is sunk cost fallacy in action, a costly mistake that clouds judgment and wastes valuable time, effort, emotion, belief and money. This talk, breaks down what sunk costs really are, why they’re so deceptive, and how to avoid being influenced by them. The timeless advice “Don’t send good money chasing after bad” will take on new relevance, empowering participants to recognise the fallacy, cut their losses when necessary, and refocus their efforts on profitable opportunities using relatable examples and actionable strategies.

Key Themes

Defining Sunk Costs: Insights into what sunk costs are and why they should not influence future decisions. The Concorde Effect: Awareness of the psychological and emotional traps that lead people to make poor decisions by clinging to past investments. Practical Decision-Making Tools: Frameworks and actionable strategies to evaluate when to cut losses and redirect resources toward more promising value opportunities. Improved Financial Judgment: Techniques to separate emotional attachments from rational thinking in both personal and professional contexts. Time and Resource Optimisation: Skills to avoid wasting valuable time, money, and energy on unprofitable ventures. Empowerment to Pivot: Confidence to let go of past investments and focus on future growth, embracing the philosophy of "Don't send good money chasing after bad.