Andy Lark

Andy Lark's Biography

Andy Lark has built and run some of the world’s most successful brands and is a globally recognised specialist in eCommerce, social media and technology.

Andy is a world-renowned futurist and speaker, an International Bestselling Author, and a media personality who covers the future of business, technology, marketing and society.

Over the past five years, he entertained and informed over 150,000 people in more than 30 countries. Andy has a unique ability to translate technology and business trends into real-world applications based on founding multiple start-ups worth billions and leading innovation in brand and digital for the world’s largest corporations. Today, he is a globally recognised leader in AI and Web 3.0, spanning the metaverse, blockchain, NFTs, and Defi - working with over 40 start-ups to accelerate their growth and product development.

Andy is a globally awarded sales & marketing leader, entrepreneur, and board director. He built Xero from a start-up into a global software powerhouse, launched apps used by millions, and built one of the largest eCommerce sites in the world at Dell.

When not doubling revenue annually at Liven, Andy is the Chair of Group Lark - a global brand and business accelerant; and an advisory and non-executive director of multiple global businesses. Andy is regularly rated in the Top 100 CMOs and digital leaders globally; writes one of the leading marketing blogs - The Daily Lark; and recently co-authored NYTimes and Amazon best-seller Augmented - an international bestseller and Amazon top 10 in North America and China.

Andy was former Chief Marketing and Online Officer for Australia’s leading financial institution, the Commonwealth Bank and previous career employment includes senior positions at Commonwealth Bank of Australia, Dell, LogLogic, Sun Microsystems, Nortel Networks and Fleishman-Hillard International.

His work was recognised with the NZ Government’s prestigious World Class New Zealander Award – and, most recently, the Flying Kiwi Award on behalf of the NZ Hi-tech sector. When not creating what comes next, he is a competitive sailor, a very non-competitive cyclist, and writer when he is not immersed in work.

To enquire about Andy Lark for your next event contact Helene Greenham directly – helene@platinumspeakers.com.au

Speaking Topics Include

Creating Your Leadership Playbook

How to achieve high performance for yourself and your teams

The world’s leading sports teams are often held up as models of high performance, yet many of their lessons fall short when applied to business. How can you and your teams cross the performance chasm and increase your business's win rate? What can you learn and discard from winners as diverse as the All Blacks, Team NZ, and Formula One?

Every great sports team was born from the ashes of losses. Yet, in business, we too often bury failure and only seek to learn from successes. What can companies to learn from the world's leading sports teams? How can you use failure as an event to create new pathways to success? What are the everyday routines and rituals used to drive change and consistent execution?

Why is team cohesion the leading predictor of success? Businesses need new approaches to acknowledging and sharing failure - and - creating cultures of accountability without fear. See how businesses are using new frameworks to drive exceptional performance by being willing to fail and learning as they did.

Why Andy?

Andy has worked in the world’s leading learning sports teams, hottest startups and Fortune 100 companies. His unique expertise in bridging all enables him to cut through the myths and deliver entertaining and practical insights into what every business and team should do next to drive new performance levels.

Andy can:

Tailor the keynote to deliver your key messages

Make the keynote highly interactive with table or group sessions

Add sizzle to the Keynote with copies of the presentation as an eBook and the best-seller Augmented

Complement the keynote with workshops where the ideas and methods are put to work

Supplement the keynote with additional roundtables and smaller group events on leadership, marketing and more

Marketing Myths & Mayhem

How brands and marketing must work - and how you might be able to learn a few things from Taylor Swift

TL’DR: Marketing must return to core principles and disciplines to succeed, putting hyperbole and punditry in its place. How does a business develop high-impact marketing and brands and rally employees around them? How do we challenge frames like funnels and product lead growth to understand how our companies can thrive?

Andy is rated in the Top 100 CMOs globally and has developed high-performance marketing organisations and brands for the world's largest and smallest companies. Discover how marketing’s key principles remain as true today as ever and how to apply them in the context of new media and consumer needs.

Learn and understand:

How to connect marketing and brands to customer experience

What a brand is and why mental, physical and digital availability matter more than ever

Why all consumers and businesses buy infrequently and how to meet them in the buying moment

Why funnels and data are vastly overstated in their importance

The new role of data in marketing and how to deploy efficient and cost-effective marketing

technology

How to build effective marketing ROI and attribution models

Why marketing leaders must balance managing and making How innovators are deploying new methods to drive advantage

Brand Matters and Brands Start with You

Marketing - it’s not what you’ve been told and why Taylor Swift can teach you more about B2B marketing than you realize

TL’DR: Marketing must return to core principles and disciplines to navigate VUCA, putting hyperbole and punditry in its place. How does a business develop high-impact marketing in a recessionary context and rally employees to deliver on the investment? What if the product isn’t the product? How are world-class customer experiences created to drive ever-scaling revenue?  What if the ultimate goal wasn’t to support sales but to end the need for sales altogether?

Web 3.0, Funnels, 80/20 rules, Growth Marketing and more continue to unleash mayhem and mystery for business leaders. With much of the advice we get divorced from the reality of marketing, how do we return to marketing's first principles?

Andy is rated in the Top 100 CMOs globally and has developed high-performance marketing and sales organizations and brands for the world's largest and smallest companies. Discover how marketing’s key principles remain as accurate today as ever and how to apply them under recessionary headwinds.

Learn and understand:

Why Growth Marketing and Product Lead Growth are just tactics, not strategies.

Why product development starts with marketing and orchestrating experiences.

How sales is playing a lesser role than ever in generating revenue.

Where to cut spending, where to increase spending and why.

How to get the marketing organization optimised for making over managing.

What a brand is and why mental, physical, and digital availability matter more than ever.

Why all consumers and businesses buy infrequently and how to meet them in the buying moment.

Why are funnels and data vastly overstated in their importance?

The new role of data and technology in marketing.

How to build effective marketing ROI and attribution models.

How innovators are deploying new marketing methods to drive advantage.

Why Andy?

These are just a few of the questions that will be answered in an entertaining and enlightening

keynote by Andy Lark - a multi-award-winning marketer, an entrepreneur who has built billion-dollar brands, and an innovator who has taught thousands of people how to secure advantage in the post-digital economy. Andy is rated in the Top 100 CMOs globally and has developed high-performance marketing organizations and brands for the world's largest and smallest companies. He’s advised many of the world’s leading marketing technology brands and is an in-demand speaker on data, AI and marketing. In his current side hustle, he is an honorary professor at Deakin University, Melbourne, Australia.

Creating your Compass to navigate the Qantum Area

Decrypting Ai, Crypto, Metaverses, Blockchain and more to create compelling strategies that drive personal and business success.

TL’DR: AI and Web 3.0 are converging in a new Quantum Era that is as confusing today as the Internet was when it arrived. Cut through the hype and see what is next so you can define the one thing you must do now.

INNOVATION | Ai | WEB 3.0 | METAVERSE | BLOCKCHAIN | TOKENISED COMMERCE | PROTOCOLS | DIGITAL TRANSFORMATION

Web 3.0 represents a paradigm shift as significant as the Internet. How can you decrypt Ai, crypto, metaverse mania, the blockchain, and augmented reality?

Understanding the technology and drivers is crucial to know what to do now and how to prepare for what’s next. 25 years after the dawn of Web 1.0, most organisations are still navigating digital transformation. What is the one thing you must do now to avoid playing catch-up in ten years' time when the winners and losers will be clear to see?

You’ll leave this keynote understanding the trends, armed with tools to diagnose what to do next, where, and how to cut through the myths and mania.

Why Andy?

Andy is among the world’s most highly regarded Web 3.0 futurists and brand builders. He’s worked with over 100 companies in Web 3.0, worked with major brands to create $100m NFT businesses, and created one of the world’s hottest blockchain-based start-ups. With one foot in the real business world, he can mix a clear view of what’s next and show how you can relate and respond to trends through new ways of working, thinking and teaming.

Andy can:

Tailor the keynote to deliver your key messages

Make the keynote highly interactive with table or group sessions

Add sizzle to the Keynote with copies of the presentation as an eBook and the best-seller Augmented

Complement the keynote with workshops where the ideas and methods are put to work

Supplement the keynote with additional roundtables and smaller group events on leadership, marketing and more

The New/New in Travel & Tourism

Creating a Future Resilience

TL’DR: How do we become resilient and adaptive to the demands of travel and tourism in the face of ever-accelerating change? Drivers as diverse as technology, climate and hybrid working are reshaping not just the services we deliver, but how and where those services are delivered - and how they are created. Decrypt the trends and get armed with new tools and frameworks today.

TRAVEL & TOURISM TRENDS | TECHNOLOGY TRENDS | WEB 3.0 | METAVERSE |  | DIGITAL TRANSFORMATION | BEST  PRACTICES | CASE STUDIES

25 years after the rise of the Internet, many businesses are still pursuing Web 2.0-orientated digital transformation. Will we have 20 years to get ready for what is here today?

As COVID decimated travel and tourism globally, technology continued advancing, redefining how we connect, consume and collaborate. New forces are now reshaping travel and resetting consumer expectations and loyalty. Web 3.0, metaverses, NFTs, blockchain, augmented reality, and more are entering the mainstream. But is the new/new all sizzle and no substance?

What are the competitive levers every hotelier and hospitality provider should prioritise? What are the new drivers of compelling, peak customer experiences? What are the first principles behind the technology and industrial revolution we are entering, what does it mean for our industry, and how do you approach creating what's next?

Join Andy Lark, global futurist and travel and tourism thought-leader, to decrypt the new/new and what it means for you, your business and the future. Andy is one of the most demanded consultants to travel and tourism leaders globally.

Why Andy?

Andy is among the world’s most highly regarded futurists and brand builders. He’s built billion-dollar businesses, deployed billions of dollars as an investor and company builder, and led the world’s leading technology and consumer brands. With one foot in the real business world, he can mix a clear view of what’s next and show how you can relate and respond to trends through new ways of working, thinking and teaming.

Andy can:

Tailor the keynote to deliver your key messages

• Make the keynote highly interactive with table or group sessions
• Add sizzle to the Keynote with copies of the presentation as an eBook and the best-seller Augmented
• Complement the keynote with workshops where the ideas and methods are put to work
• Supplement the keynote with additional roundtables and smaller group events on leadership, marketing and more

Creating customer experiences that matter

How to make love

TL’DR: Customer loyalty is a myth. Customer experience is real. From digital to physical, engineering experiences for customers and employees will unlock exponential business value. Learn the lessons of the market leaders and how to make love over likes.

CUSTOMER EXPERIENCE | LOYALTY | INNOVATION | DIGITAL TRANSFORMATION | STRATEGY

To be liked isn’t enough. Being disliked can be fatal. To be loved is a source of immense business value.

Digital hyper-connectivity and transparency have placed a premium on creating experiences customers love. Design and product innovation have transformed customer expectations and engagement. Social and mobile technologies have opened new service channels and new levels of customer expectations.

Learn how businesses like Xero, Air New Zealand, Uber, Liven, and more transform customer experiences and engagement, creating brand magnets that destroy the competition and create remarkable business performance.

Why Andy?

Andy has reimagined customer experience for brands as diverse as Dell, Xero, Commonwealth Bank, Foxtel and Air New Zealand. He’s an advisor to industry-leading AI-CX start-up OCX Cognition, whose founders took Net Promoter Score (NPS) into the mainstream. With one foot in the real business world, he can mix a clear view of what’s next and show how you can relate and respond to trends through new ways of working, thinking and teaming.

Andy can:

Tailor the keynote to deliver your key messages

Make the keynote highly interactive with table or group sessions

Add sizzle to the Keynote with copies of the presentation as an eBook and the best-seller Augmented

Complement the keynote with workshops where the ideas and methods are put to work

Supplement the keynote with additional roundtables and smaller group events on leadership, marketing and more

Creating a culture of innovation

Making What Comes Next Happen

TL’DR: Would you change if your life depended on it? How will you lead your businesses through change in the face of unprecedented disruption? Innovation is the watchword of most companies, but it rarely happens. What does it take to innovate with impact and land your next moonshot?

CHANGE | INNOVATION | DIGITAL TRANSFORMATION | STRATEGY | BUSINESS TRANSFORMATION | DATA

Would you change if your life depended on it? How will you lead your businesses through change in the face of unprecedented disruption? How will you “Uberfy” and “Amazon” your business to future-proof growth? What’s an MOD? How can you lead innovation by deploying more makers than managers? How can you out-innovate and out-brand the competition using moments of doubt, desire and dissatisfaction? How will you win when buyer power and choice are as unprecedented as the rate of technology-driven disruption? How do brands architect experiences on and beyond the digital battlefield? What are the tools and techniques business leaders can use to architect experiences that customers don’t just like but fall in love with?

Learn and understand:

How and where the pace of change is accelerating - and how technology isn’t just the primary driver of change but is reshaping customer expectations and behaviours

Why we don’t change and what we must change to change

How reshaping customer experience is the key to building brands and businesses

Why leaders must balance managing and making

How innovators are deploying new methods to drive advantage

Why Andy?

These are just a few of the questions that will be answered in an entertaining and enlightening

keynote by Andy Lark - a multi-award-winning marketer, an entrepreneur who has built billion-dollar brands, and an innovator who has taught thousands of people how to secure advantage in the post-digital economy.

Andy can:

Tailor the keynote to deliver your key messages

Make the keynote highly interactive with table or group sessions

Add sizzle to the Keynote with copies of the presentation as an eBook and the best-seller Augmented

Complement the keynote with workshops where the ideas and methods are put to work

Supplement the keynote with additional roundtables and smaller group events on leadership, marketing and more

Recession-proofing growth through CX & Marketing

How brands and marketing must work when VUCA is the new normal

TL’DR: Marketing must return to core principles and disciplines to navigate VUCA, putting hyperbole and punditry in its place. How does a business develop high-impact marketing in a recessionary context and rally employees to deliver on the investment? How are world-class customer experiences created to drive ever-scaling revenue?

Web 3.0, Funnels, 80/20 rules, Growth Marketing and more continue to unleash mayhem and mystery for marketers. With much of the advice we get divorced from the reality of marketing, how do we return to marketing's first principles?

Andy is rated in the Top 100 CMOs globally and has developed high-performance marketing organisations and brands for the world's largest and smallest companies. Discover how marketing’s key principles remain as true today as ever and how to apply them under recessionary headwinds.

Learn and understand:

Why Growth Marketing is just a tactic and not a strategy.

How supply chains are a vital component of engineering world-class end-to-end customer experiences

Where to cut spending, where to increase spending and why.

How to get the marketing organisation optimised for making over managing.

What a brand is and why mental, physical and digital availability matter more than ever.

Why all consumers and businesses buy infrequently and how to meet them in the buying moment.

Why are funnels and data vastly overstated in their importance?

The new role of data in marketing and how to deploy efficient and cost-effective marketing technology

How to build effective marketing ROI and attribution models.

How innovators are deploying new marketing methods to drive advantage.

Why Andy?

These are just a few of the questions that will be answered in an entertaining and enlightening

keynote by Andy Lark - a multi-award-winning marketer, an entrepreneur who has built billion-dollar brands, and an innovator who has taught thousands of people how to secure advantage in the post-digital economy. Andy is rated in the Top 100 CMOs globally and has developed high-performance marketing organisations and brands for the world's largest and smallest companies. He’s advised many of the world’s leading marketing technology brands and is an in-demand speaker on data, AI and marketing. In his current side hustle, he is an honorary professor at Deakin University, Melbourne, Australia.

Solving the SaaS Services Equation

TL’DR: SaaS businesses have long maligned professional services belonging to another era and counter to SaaS business models. But behind the SaaS curtain, many are returning to professional services to increase revenue, reduce churn and drive differentiation.

Professional Services are too often viewed exclusively through the lens of product or service implementation, relegating their potential to the earliest stage of the customer life-cycle and journey. But what if we viewed professional services as a compelling revenue opportunity to be productised and priced to drive the balance sheet, improve cross and up-sell, and expand reach?

We’ll cover:

How can you integrate professional services - and when not to - into your value proposition?

How do you price, package and productise services?

Why is customer success, not professional services, and why this matters?

Why professional services are more than driving usage - it’s about outcomes, innovation and expansion revenue.

Which of the three leading professional services models best fits your business model?

How and where do you start the journey without creating channel conflict? Can professional services provide a buffer against recessionary headwinds?

Why every PS resource is the ultimate salesperson.

Why Andy?

Andy Lark is an entrepreneur who has built multi-billion dollar SaaS brands from scratch - all using professional services as a competitive weapon. He’s the chair of Group Lark - an accelerant for growth businesses and Web 3 founders. Andy is the chief customer officer of Liven - a high-growth customer engagement and loyalty platform, and a director of numerous early and mid-stage ventures. In his current side hustle, he is an honorary professor at Deakin University, Melbourne, Australia.

Martech Mahem & Web 3.0

What Crypto, Metaverses, Blockchain mean for Martech. And what it means for Marketers.

TL’DR: Web 3.0 is as confusing today as the Internet was when it arrived. It will profoundly impact how marketing reaches audiences, develops products and services and structures the Martech stack.  Cut through the hype and see what is next so you can define the one thing you must do now.

Web 3.0 represents a paradigm shift as significant as the Internet. How can you decrypt crypto, metaverse mania, the blockchain, and augmented reality? How will Web 3.0 impact the martech stack? How will it change the way we use and access data?

Understanding technology drivers is crucial to know what to do now and how to prepare for what’s next. 25 years after the dawn of Web 1.0, most organisations are still navigating digital transformation. What is the one thing you must do now to avoid playing catch-up in ten years when the winners and losers from the Web 3.0 transformation will be clear to see?

Key topic areas:

Rethinking data and supply chain strategies using Blockchain

Creating new distribution and placement channels in the Metaverse to meet, engage and sell

Using Augmented reality as the next tool in the evolution of marketing communications

Establishing new revenue streams and creating highly sticky customer relationships by “tokenising” products

Minting new currencies using Web 3.0 to underpin revenue, loyalty, and product

Why Andy?

Andy is among the world’s most highly regarded Web 3.0 futurists and brand builders. He’s worked with over 100 companies in Web 3.0, worked with major brands to create $100m Web 3.0 businesses, and created one of the world’s hottest blockchain-based start-ups. Andy is rated in the Top 100 CMOs globally and has developed high-performance marketing organisations and brands for the world's largest and smallest companies. He’s advised many of the world’s leading marketing technology brands and is an in-demand speaker on data, AI and marketing. In his current side hustle, he is an honorary professor at Deakin University, Melbourne, Australia.

Alternative Titles

Navigating the Web 3.0 shift

How to create experiences customers love

Creating customer experiences - and marketing - that matters

TL’DR: Customer loyalty is a myth. Customer experience is real. From digital to physical, engineering experiences for customers and employees will unlock exponential business value. A new CX imperative has reshaped marketing's role, reshaping how brands and businesses are built.

CUSTOMER EXPERIENCE | LOYALTY | INNOVATION | DIGITAL TRANSFORMATION | STRATEGY

To be liked isn’t enough. Being disliked can be fatal. To be loved is a source of immense business value.

Digital hyper-connectivity and transparency have placed a premium on creating experiences customers love. Design and product innovation have transformed customer expectations and engagement. Social and mobile technologies have opened new service channels and new levels of customer expectations.

Learn how businesses like Xero, Air New Zealand, Uber, Liven, and more transform customer experiences and engagement through marketing that matters, creating brand magnets that destroy the competition and create remarkable business performance.

Why Andy?

Andy has reimagined customer experience for brands as diverse as Dell, Xero, Commonwealth Bank, Foxtel and Air New Zealand. He’s an advisor to industry-leading AI-CX start-up OCX Cognition, whose founders took Net Promoter Score (NPS) into the mainstream. A founder of multiple billion-dollar-plus start-ups and recognised as one of the top 100 CMOs globally, Andy is uniquely positioned to provide pragmatic insights on how to win in the market. With one foot in the real business world, he can mix a clear view of what’s next and show how you can relate and respond to trends through new ways of working, thinking and teaming.

Andy can:

Tailor the keynote to deliver your key messages

Make the keynote highly interactive with table or group sessions

Add sizzle to the Keynote with copies of the presentation as an eBook and the best-seller Augmented

Complement the keynote with workshops where the ideas and methods are put to work

Supplement the keynote with additional roundtables and smaller group events on leadership, marketing and more

The New/New

Creating the Future Resilient Business

TL’DR: How do we create resilient and adaptive organizations in the face of ever-accelerating change? How do we continue to grow and evolve as leaders? Drivers as diverse as AI, digital distancing, technology, and climate are reshaping what we must work on and how we must work. Decrypt the trends and get armed with new tools and frameworks today.

TECHNOLOGY TRENDS | Ai | WEB 3.0 | METAVERSE | AI | DIGITAL TRANSFORMATION | DATA |

NEW BUSINESS PRACTICES | CASE STUDIES

25 years on from the rise of the Internet, many businesses are still pursuing Web 2.0-orientated digital transformation, will we have 20 years to get ready for what is here today?

Resilience depends on understanding trends today that will reshape our future and determining what we should do today. Generational shifts, climate change and COVID have reshaped how we connect, consume and collaborate. New technology forces are now reshaping businesses and resetting consumer expectations and loyalty. AI, LLMs, GPUs, Web 3.0, metaverses, NFTs, blockchain, augmented reality, and more are entering the mainstream.

But is the new/new all sizzle and no substance? Are the technologies friend or foe? What are the competitive levers every business should prioritise? What are the new drivers of compelling customer experiences? What are the first principles behind the technology and industrial revolution we are entering, what does it mean for our industry, and how do you approach creating what's next?

Join Andy Lark, the pragmatic global futurist, to decrypt the new/new and what it means for you, your business and the future. Andy is one of the most demanded consultants to leaders globally as they look to create in the now.

Why Andy?

Andy is among the world’s most highly regarded futurists and brand builders. He’s built billion-dollar businesses, deployed billions of dollars as an investor and company builder, and led the world’s leading technology and consumer brands. With one foot in the real business world, he can mix a clear view of what’s next and show how you can relate and respond to trends through new ways of working, thinking and teaming. He speaks to what he has worked on and done.

Andy can:

Tailor the keynote to deliver your key messages

Make the keynote highly interactive with table or group sessions

Add sizzle to the Keynote with copies of the presentation as an eBook and the best-seller Augmented

Complement the keynote with workshops where the ideas and methods are put to work

Supplement the keynote with additional roundtables and smaller group events on leadership, marketing and more