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Matt Newell
PrintCEO - The General Store - Matt Newell is a global speaker and innovation strategist who works with business leaders around the world to turn information into insights, and help businesses develop high impact customer experiences. Matt has worked with some of the leading retailers in Australia like THE ICONIC, Rebel Sport, Marley Spoon, Freedom, Supercheap Auto, Hamilton Island, BMW Australia & BCF.
Speaker Categories
- Business Speakers
- CEO's and Business Leaders Speakers
- Customer Service Speakers
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- Futurists
- Retail and Franchise Speakers
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- Thought Leaders
Testimonials for Matt Newell
“Matt is an impressive speaker, who offers something different in terms of retail presentations by providing a unique insight into the psychology of the consumer. Combined with his engaging and enthusiastic presentation style, Matt has a lot to say which is worth listening to.”
Michael Howard, CFO, OFFICEWORKS
“Matt is a highly regarded retail strategist. We have booked him to speak at several major retail events at Monash University and he is one of the most insightful and entertaining speakers we have had the pleasure of working with. He consistently receives the highest scores from our delegate feedback surveys.”
Dr. Sean Sands, RESEARCH DIRECTOR, AUSTRALIAN CENTRE FOR RETAIL STUDIES, MONASH UNIVERSITY
“Matt NAward winning global brand strategist | ewell engaged, provoked, challenged and inspired our team to think out-of-the-box about our retail execution. He is an awesome speaker and our marketers loved every minute of it.”
Vasha Azoor, HEAD OF CONSUMER INSIGHTS, L’OREAL ANZ
“We were very fortunate to have Matt Newell on our industry panel discussing future trends in design, retail and consumer behaviour. Matt spoke with a depth of knowledge and insight that empowered designers and business owners to revisit their way of thinking and challenged their current assumptions Matt made a strong impression with his personable style and well executed discussions. I would highly recommend Matt as a public speaker and consultant to business in any industry.”
Tina Rigoli, REGIONAL DIRECTOR, FASHION GROUP INTERNATIONAL
Fee Range: $5001 to $10000
Matt Newell's Biography
CEO - The General Store - Matt Newell is a global speaker and innovation strategist who works with business leaders around the world to turn information into insights, and help businesses develop high impact customer experiences.
In 2012, he founded the retail strategy and innovation company, The General Store, which has been recognised globally including winning the ‘Best Design Studio – Large’ at this year’s Sydney Design Awards.
Matt has worked with some of the leading retailers in Australia like THE ICONIC, Rebel Sport, Marley Spoon, Freedom, Supercheap Auto, Hamilton Island, BMW Australia & BCF.
Career highlights include working on the highly regarded reinvention of the Supercheap Auto business in 2005 – 2008 and the creation of BCF (Boating Camping Fishing), a category killer concept that went from $0 – $200 million in two years.
Matt also led the brand strategy development for Rebel Group, worked on major product launches for BMW Australia and developed the strategy for Hungry Jack’s store of the future.
In 2012, Matt won one of the highest awards for Marketing Excellence in Australia, ‘Best Brand Revitalisation Award’ from the Australian Marketing Institute, for his work repositioning the industrial services brand Coates Hire (other finalists were Virgin Australia, Cricket Australia and The Sydney Opera House).
In 2013, Matt and his team won one of the world’s highest awards for retail innovation globally, ‘Best Store Design in the World’ at the World Retail Awards in Paris, for his work with women’s shoe brand, Shoes of Prey (other finalists were the Karl Lagerfeld concept store in Paris and the Puma flagship in Osaka).
In 2014, The General Store was shortlisted at the same award show, placing their work in the top five globally two years in a row. In 2015, The General Store was awarded ‘Best Emerging Agency’ at the Adnews Agency of the Year Awards.
Matt’s presentation covers the following:
1) What key economic indicators tell us about the next horizon for retail (good scene setting)
2) Key growth drivers being executed by top retail execs around the world (this will address the request for key growth trends)
3) Best in class retail innovation (this will address the request for storytelling / content+commerce / emmersive retail)
4) Deep dive on customer decision making. (this will address the request for Irrational Retail and The Science of Buying)
To enquire about Matt Newell for your next event contact Helene Greenham directly – helene@platinumspeakers.com.au
Speaking Topics Include
Irrational Retail and the Science of Buying
This interactive session demonstrates how the brain functions during the decision-making process and will offer new ways for retailers to create (seemingly) irrational levels of brand loyalty.
In an increasingly complicated world, this presentation simplifies marketing strategy by unpicking the key consumer behaviour we are seeking to influence – the decision making process.
The session kicks off by showcasing examples of irrational demand and demonstrates how our existing marketing methodologies are incapable of delivering these extreme levels of demand.
The workshop then takes a practical turn, exploring the biology of decision making through a range of live demonstrations that bring to life some of the latest findings from the world of neuro-science and demonstrate effective ways to influence the purchase process.