Abbie White
Abbie White, Australia’s most in-demand sales dynamo, redefines sales for the digital era. Sales has been disrupted. AI is here to stay; 60% of decision-makers are millennials and Gen Z who buy differently, and attention spans are dwindling, all of which means we need to redefine our sales strategy and upskill our teams to win in 2024.

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Testimonials for Abbie White
Abbie presented on one of our Experts Angles webinars and she was fantastic. A great upbeat presenter, who knows her topic and engages well with her audience. Abbie is also well organised and made the organisation and the event very easy to run. We would gladly have Abbie back for another webinar or face to face presentation.
Business Facilitator, Davidson Institute - Westpac Banking Corporation
Abbie has a strong sales and business development background and through her ability to coach and develop others was able to uplift the capability of those with who she worked. Abbie is passionate and enthusiastic and this comes through in how she approaches her work!
Head of Business Development, Telstra`
Abbie delivered an outstanding key-note for our conference, working with our Leaders to identify real actions they could take to better build high performing sales teams. She invested time to understand our business and needs, and tailored her content beautifully. Abbie brought great energy to our event – she was relatable, knowledgeable and challenged our Leaders to think differently about the roles of sales & marketing in today’s environment. We’re looking forward to doing further work with Abbie and the Sales Redefined team.
Thermomix Team
Thank you, Abbie, for leading the sales team & wider business through two impactful sessions during our National Sales Conference.
We thoroughly enjoyed the Future of Sales content, key learnings around customer centricity, and the opportunity to discuss ways to incorporate these findings into our day-to-day interactions with stakeholders, both internal & external.
The session structure was fresh, and the content was rich in real-world experience, delivered with equal part’s candour, and enthusiasm.
We have implemented your Top 20 list & Friday’s cheat sheet to improve follow-up with clients & capture all opportunities.
Thank you for setting the tone and raising the bar in conference keynote sessions.
National Sales Manager, Pierre Fabre
Fee Range: $5001 to $10000
Abbie White's Biography
Sales has been disrupted. AI is here to stay; 60% of decision-makers are millennials and Gen Z who buy differently, and attention spans are dwindling, all of which means we need to redefine our sales strategy and upskill our teams to win in 2024.
Abbie White, Australia’s most in-demand sales dynamo, redefines sales for the digital era. As the CEO and founder of Sales Redefined, her superpower is being the marriage counsellor for sales and marketing to bridge the gap, yielding 2000%+ ROI on lead-generation campaigns.
Abbie has facilitated over $500M in sales, with over 15 years of experience in the trenches, working with leading companies such as CBA, Telstra, and IBM.
Prior to Sales Redefined, she held the position of National Sales Manager at IBM, overseeing a $100M AUD portfolio and transforming the sales performance of her team.
Abbie is a sought-after thought leader, Forbes Australia Contributor, as one of only two LinkedIn Sales Insiders for APAC.
Abbie is known for her infectious energy and keynotes that aren't just inspiring—they're actionable, equipping teams with realistic and immediate strategies for tangible growth.
Her background in Business Management and Positive Psychology, coupled with emotional intelligence certification, make Abbie a superfood for business growth.
Speaking Topics Include
The Future of Sales
In today’s fast-paced and highly competitive world, it is vital to not only stay ahead of the game but to make your competition irrelevant. Sales is changing rapidly in a digital age, with educated customers. Audiences will gain insights into the future of sales that will help them thrive, not just survive!
Key takeaways
- Understand what the landscape and future of sales will look like and how to prepare and get a first-mover advantage
- How to redefine your sales strategies and drive hyper-growth
- The most effective and highest-converting sales trends
- How to future-proof your business and put the sales team in pole position
High-Performance Sales Habits
A high-performing sales team is essential to growth and success. So, how do you embed proactive sales habits that build a high-performance sales culture?
In this interactive journey, Abbie reveals what the world’s top sales professionals do differently to play a high-performance game consistently. She’ll unlock your team’s potential by helping them understand how to adopt simple proactive sales habits that will have them performing all year round.
She’ll address one of the great challenges in sales: we know what to do, but we don’t do it.
Key Takeaways
- Abbie will share what high-performing sales professionals who exceed quota do differently from the rest
- What is working and converting in high-performance sales
- How to build high-performance habits and disciplines to go from reactive to proactive.
- What is the best sales practice in today's market and breaking the mould on prospecting
- How to differentiate and stand out in a crowded and noisy market
The Rev Up System
Abbie will unpack ‘The Rev Up System’ in an action-packed session. Bring together your revenue-generating teams to learn The Rev Up System together. Attendees will learn the method, which has generated 2000% ROI and 7-figure outcomes.
The session is dynamite for revenue growth!
Key takeaways
- Learn the Rev Up System for revenue growth.
- Highly practical learning with examples
- Understand how to map your end-to-end customer journey to maximise every opportunity, creating an epic customer experience and soaring revenue.