Alison Crabb
Alison Crabb is known as the ‘Retail Leadership Expert’
Through building a culture of excellence, Alison Crabb lead the largest division within the Flight Centre Travel Group, which delivered the companies most profit for eight consecutive years, leading over 200 stores, opening in excess of 100 stores.

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Testimonials for Alison Crabb
The workshop was focused specifically on our role, and it was the best session I’ve attended in my career, with many lightbulb moments.
Regional Manager Strandbags
I and the team were hugely grateful for the time you spent with us, you continue to absolutely resonate with who we are and how we operate. Everybody got something worthwhile. I do look forward to a continuing relationship with you through our various brands. Thank you so much, we are better because of the time you spent with us.
Chairman & Founder BBRC Group
Alison has presented at our Chief Customer Officer Forum and the case studies she shared resonated very well with the audience. She was able to distill key lessons from her experience as a leader at Flight Centre and draw out the lessons for others in what drove the success of that business.
Director Limebridge
Alison session has had powerful and immediate day to day changes and given both myself and my team a better understanding of the role and best practice for how it's performed. I understand the skillset and behavioural attributes to succeed in the role and better support those transitioning from Store Manager to Area Manager. Alison's motivation to see leaders thrive in their field is obvious, genuine, and inspiring. My team and I will take some truly powerful learnings with us forever.
State Manager The Athletes Foot
Fee Range: POA
Alison Crabb's Biography
Alison Crabb is known as the ‘Retail Leadership Expert’
Through building a culture of excellence, Alison Crabb lead the largest division within the Flight Centre Travel Group, which delivered the companies most profit for eight consecutive years, leading over 200 stores, opening in excess of 100 stores. Her focus on continuing improvement saw her division grow profits from $18million to $49 million under her leadership.
She is an expert in retail operations and leadership, leading teams, and teaching others to create an environment of trust, purpose and inspired culture. Her philosophy is “Humans first, employees second”.
In 2016, she founded Alison Crabb Consulting working with Retail Area Leaders, Executives and Operations leaders to create high performing environments to make a positive impact on their people and results.
Alison believes that a leadership role in retail can be the greatest job in the world when done well. It’s about getting the simple things right, being consistent and prioritising how you spend your time.
Alison is known as the ‘Retail Leadership Expert’. She delivers engaging workshops and conference presentations that are thought-provoking, practical, and proven to help leaders have more impact in their roles. A variety of engaging workshop topics include:
Understanding your team’s motivational triggers
How to plan, deliver and follow up on impactful store visits
How to prioritise and manage your time
Building a bulletproof succession plan
Developing your future leaders.
Speaking Topics Include
The essential keys to being a successful Area Leader (multi-site leader)
How to create an environment that your people never want to leave
Understanding the motivational triggers that engage and retain your best people
Building an empowered leadership team
Why a philosophy of Humans first, employees second is crucial to business success