Ashley Fell

Ashley Fell's Biography

Ashley Fell is a social researcher, author, TEDx speaker and Director of Advisory at the internationally recognised McCrindle. From her extensive experience in media and communications, Ashley advises on how to achieve cut through in message-saturated times, and her expertise is in how to communicate across generational barriers. She is the author of two books on leadership and generational insights: Work Wellbeing and Generation Alpha.

In addition to delivering keynote presentations at conferences, Ashley is booked to conduct training days for corporate and not for profit clients, facilitate panels across an array of industries and deliver workshops across diverse generations. From generational change to the impact of technology, from key demographic transformations to social trends, Ashley delivers research-based presentations analysing the global and national megatrends.

With academic qualifications in communications, an ongoing role in deploying and analysing national research studies, and with her position leading the advisory team at McCrindle, Ashley brings robust, research-based content to her engaging presentations and consulting.

Speaking Topics Include

The millennial workforce - Creating culture, purpose and impact

Generations Y and Z will soon comprise more than half of the workforce and so understanding their preferred way of work is essential for effective engagement. In this session Ashley will give an overview of creating an engaging culture for a multigenerational workforce.

Digital communications for changing times  - Thriving in the screenage and engaging with online communities

In an era of message-saturation, the challenge for organisations is to deliver quality content that will get cut-through. In this session, Ashley Fell, who leads the communications strategy at McCrindle, will share the latest research findings into media consumption, emerging technologies and the key influences on decision-making. She will define the elements of effective communication, means to maximise retention, and the trends in online communities.

Generation Z customers: Understanding these global consumers Connecting, motivating and engaging the emerging generations

In this session based on the latest McCrindle generational and consumer research, Ashley will share an overview of Generation Z, what defines them, why they are the key brand influencers, and how to best engage with them. This session will deliver a demographic, economic and social snapshot of the under 25’s and give insights into how to effectively connect with these ever-changing consumers.

Gen Z defined The 5 key factors of this global generation

There are 4.6 million reasons to engage Generation Z, the students of today and university graduates, employees and consumers of tomorrow. They are truly the 21st century generation, with the whole of their formative years lived in this century. They are mobile, digital, global, visual and social. Their lives are post-lifestage, their learning is postlinear and their careers post-structural. In this session Ashley will outline how to best engage with the most formally educated, technologically literate and materially endowed generation in history.

The new world of work - Understanding the emerging workforce, adapting to the new workplace

Over the last couple of years the world of work has undergone a massive transformation. From portfolio careers to teleworking, from the gig-economy to the growth of the start-up culture. How, where and why we work has significantly changed. This session looks at how to recruit, retain, manage and train top talent, and how to create a workplace culture and engage a diverse workforce to bring about greater productivity and engagement.

Bringing research data to life - How to connect & communicate in changing times

For the emerging generations who would rather watch a video explaining something than read an article, and for a busy, easily distracted business audience, you need your data to tell a story, to move, to engage. McCrindle are internationally regarded for their visual communications, from infographics to animated videos and web-based storytelling. As Team Leader of Communications, Ashley manages these strategies and in this session, will highlight how to communicate important information in visual ways, and how to effectively transform your data into a story.