Canna Campbell

Canna Campbell's Biography

Canna Campbell is the founder and director of SASS Financial Services, a financial planning firm. She is Channel 9’s exclusive ‘money expert’, founder of financial media platform SugarMamma.TV and best selling author of The $1000 Project & Mindful Money.

She is passionate about educating, inspiring and empowering every individual to create financial harmony, freedom and independence in their lives. On her digital platforms, she shares bite-sized tips on how to get out of debt, save money, achieve financial goals and build long-term passive income. Her media business, SugarMamma.TV is a powerful movement making money and finance more approachable, energetic and enlightening.

Canna launched her YouTube channel, SugarMammaTV, after realising there was a need to provide accessible financial education to everyday people who felt intimidated & confused by personal finance.

SugarMammaTV has blossomed from its original incarnation back in 2014 from YouTube to now include Instagram and TikTok and her wildly successful podcast, SugarMamma’s Fireplay.

She’s also the author of bestselling book, The $1000 Project and her follow-up title Mindful Money. With the plan to commence work on her next book in 2023.

Canna’s warmth & friendly content resonates as she transparently & passionately shares her savvy financial solutions in her bite size videos that get watched around the world. Canna creates her inspiring content to motivate everyday people through financial freedom in all areas of their lives.

She comes from a place of empowerment and maintains a philosophy that embraces not only financial but also mental wellbeing and holistic health through her videos & social channels. Canna consistently presents the most authentic version of herself by inviting her viewers & followers into her home & get to be a part of her & her family’s journey.

Canna was also a regular Financial Expert & commentator on Channel Nines’ Today Extra & Channel Sevens’ the Morning Show. Her content is also covered by the Daily Mail & News Corp on regular basis. Canna has also developed an app, ‘Sugar Budget’, when launched it was #2 on the Apple App Store for most popular financial budgeting apps.

Speaking Topics Include

2023 Financial Mindset Reset

2023 is set to be a very different year financially for most Australians. Rising interest rates, dramatic increase in cost of living and greater financial uncertainty. A feeling where there is unpredictability and scarcity can drive even the most positive person into a place of concern or even despair. This 2023 Financial Mindset Reset is about understanding the reality of our changing world, but also using this to drive greater financial resilience, creativity and empowerment. Focusing on financial education but including practical habits to keep Australians moving in the right direction, where they are utilising every opportunity for further financial and personal growth.

 

5 Steps to Jump Start Your Financial Health

This keynote dives straight into the “How To” of personal money management. Starting with budgeting, financial goal setting, saving and of course building passive income through investing and preparing for retirement.

 

Inside Story of The $1000 Project

This keynote is based on my private video which is usually only available to people who buy The $1000 Project book. This is where Canna shares the successes of this project, why she started it, the fears and challenges that she faced and the powerful movement that is happening around the world with this simple and fun challenge that anyone can do. (This presentation includes video footage).

My Story

This presentation unpacks why Canna is so passionate about showing how to build financial independence. Canna discusses the power of proactive planning and simple awareness and how this alone can make such a huge difference.

Key Takeaways:
7 Practical steps to apply to your own personal finances.

Why Females Need To Take Control Of Their Finances

This presentation shifts the focus from the problem to the solution. Canna discusses the power women hold in managing finances, the benefits of being in control of your finances and the difference being financially independent makes to your sense of self-worth and contribution towards a relationship and raising a family. This presentation concludes with tangible takeaways you can implement today.