Fifi Box

Fifi Box's Biography

It all began for Fifi Box in 1995. Unmotivated, bored and with two unfinished university degrees piled up on her desk she decided it was time to drop everything and pursue her dream... radio! For the blonde-bombshell, this bolt of inspiration came while lying in a hospital bed recovering from a life-threatening illness.
Within weeks her bags were packed and she began her quest around regional Australia working at stations 2MC/ROXFM, Port Macquarie, 3TR Traralgon and 3GG Warragul. However, her stint as a news reader was cut short because of her 'radio unprofessionalism'. She was accused of not sounding 'serious' enough when she laughed inappropriately during a lead story! While on another occasion, she was taken off an afternoon announcing shift when she left her microphone on during a song and her sexy conversation with her boyfriend was broadcast across Gippsland.
It all came to a head, when working as a 'Snow Bunny' reporter, she revealed on air that she wasn't at the snow at all, but rather in a supermarket car park! This raw honesty impressed the Triple M network. The station picked her up while she was hosting a late-night show on TTFM Melbourne to co-host a national night show based on sex and relationships called 'Secret Men's Business'
Fifi Box quickly moved to the breakfast time slot to produce Amanda Keller, Mikey Robbins and Peter Berner. And before long she was on the streets as their stunt reporter going to great lengths for ratings. On one occasion she even stripped naked before a crowd of 200 people to perform a rain dance in aid of the drought!
In June 2003 Fifi's big break came when Amanda, Mikey and Peter were on leave for two weeks and she filled in with comedian Chris Bennett. Her impact was immediate when on her first shift she rang a potential love interest to confess to him that she was not French at all and her name was not Pascale (a rouse she had created on a drunken night out)! He dumped her on air and Fifi instantly won a legion of fans! They demanded that Fifi stay on air! The rest, as they say, is history!
Fifi Box is no stranger to TV, appearing on Seven's Dancing With the Stars last year and she had regular appearances on Ten's Thank God You're Here. Fifi is also set to join Channel Seven’s Sunrise team at the start of 2009! Seven's director of morning and TV strategic initiatives Adam Boland said Box was the obvious choice. "She's down to earth, never afraid to have fun and clearly not scared of early mornings," he said. "Most of all, she has a dynamite personality which we know Australians love.