Ingrid Maynard
The Sales Doctor
Ingrid Maynard’s approach, underpinned by her Pathway to Enrichment Philosophy, is grounded in behavioural modelling and neuroscience, enabling teams to take different actions to achieve results consistently and effectively.

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Testimonials for Ingrid Maynard
Since Bunnings started to work with Ingrid in introducing a new sales programme to its commercial team, we have been consistently amazed at both her level of professionalism and insights. She actively listened to what we as the client were looking for, tailored the programme to our specific needs and delivered it in a way that kept her audience fully engaged. She was able to generate and stimulate new thinking as well as introduce fresh concepts. I could not speak highly enough of the experience we have had with Ingrid and would have no hesitation whatsoever in recommending her to any organisations looking for sales experts with a tremendous aptitude for coaching and driving performance improvements.
Paul Connolly Head of Organisations – Bunnings
I’ve known Ingrid on a personal level since a chance meeting in a Business Networking organisation we were both mentors at. So when I ended up in a Chief Sales Officer role and need some help I knew who to turn to. Ingrid developed a bespoke program for my team, focussing on my sales leaders first and then the broader sales team. She delivered this program excellently and feedback from every person involved was first class. The learnings my team achieved from the program allowed them to become better sales leaders and leaders the company to far improved sales outcomes.
Andrew Lane Head of Digital Marketing – Virgin
Ingrid has worked closely with me, my leaders and their teams (National Business Team) to transform the way we show up with our clients. Initially our focus was on shifting from being transactional to being relationship driven and then the next phase was to create a commercial sales approach. When COVID hit though, Ingrid developed and facilitated programs on Webex for our teams and leaders to help them build approaches to support the transition away from face to face customer meetings to phone and video. Through that we were able to implement our 90 day plan which enabled us to smash our revenue and new account targets. While WFH could be cited as a factor, that would mean our competitors would naturally have benefited too but they didn’t. In fact, we won greater market share because of our connected approach. We were well placed to read the room and respond as a result of the work we did with TSD.
Mark Kindness Head of Business to Business – Officeworks
Without doubt the most professional sales trainer I have worked with across my 30 years in FMCG sales !! Ingrid not only established an individual plan for developing my team, she makes the process of evolving sales behaviours for ALL both fun and enjoyable
Andrew Casley National Sales and Marketing Manager – FoodFX
Ingrid, you’ve nailed the brief! You gave the team digestible content, practical frameworks and useful tools they can draw on at different stages in the weeks/months and maybe even years ahead. I firmly believe it made the right impression and set the scene to be open in approach to the changes that surround all of us – thank you! I am really pleased to let you know that I have had specific feedback from numerous team members who each found the session ‘thought provoking’, ‘engaging’, ‘worthwhile and useful’ and ‘there was lots to go away and think about’. “Ingrid just seems to get us, she knows how we work.
David Williams Country Manager & Director – Ascom
Fee Range: POA
Ingrid Maynard's Biography
Ingrid Maynard is a sales gun, and her genius zone is sharing this skill with those around her. Having broken down the core component required by any organisation needing to change and improve not only their sales culture but also their sales outcomes, Ingrid’s approach, underpinned by her Pathway to Enrichment Philosophy, is grounded in behavioural modelling and neuroscience, enabling teams to take different actions to achieve results consistently and effectively.
In her keynote presentations, Ingrid brings her philosophy to life, challenging popular beliefs and misconceptions about ‘sales’ and share her approach the contrary to popular belief, demonstrated that sales stars are created – not born!
And the great news is that anyone who is selling something; themselves, their value, an idea or a product or service can be truly great at it.
Ingrid Maynard is committed to revolutionising how people view sales. Backed by neuroscience, experience and client success stories gathered over 25 years, Ingrid’s Pathway to Enrichment Philosophy evolves the sales process and mindset, freeing up sales teams to achieve outcomes beyond what they dare to imagine.
Learn:
Why you stopped believing that sales is something that you are or aren’t good at
Why sales goes beyond being a numbers game
How to find your sales voice
Some immediate steps you can take to improve your sale outcomes
Way to transition your current position to where you want to be
Ingrid Maynard’s keynote presentations are perfect for any sales conference, approaching sales from presentation that gets to the heart of why no one wants to be in sales anymore and how to make it fun again.
Motivating, uplifting, funny and practical, this presentation is interactive with tonnes of take-aways to implement immediately.
Speaking Topics Include
Successful Selling Requires Three Ingredients (B2B)
What if I told you that there were only three ingredients required to create a successful sales culture? At first these ingredients may seem obvious but harnessing them is so much harder. In this keynote, Ingrid Maynard takes you on a deep dive into these three ingredients and how you can use them to ensure sales success, every time.
What you’ll learn:
- How to successfully combine all three ingredients
- A methodology to harness the power of each ingredient
- A practical approach to share with your team or team members
Who it’s for: Anyone who sells (most suitable for entrepreneurs and small business owners)
Grow Your Own: Why the best sales performers are made, not found (B2B/B2C)
We often look to the market when we need new sales performers but Ingrid Maynard believes that your best performers can be made. In this keynote she’ll provide you with the practical tools to ensure you’re creating a culture that not only encourages great sales performers but ensures they’ll stay engaged within your organisation. When finding and keeping great talent is a skill in and of itself amidst the Great Resignation, these insights not only strengthen your Employee Value Proposition but can also be gifts that keep on giving.
What you’ll learn:
- The top ways to develop and inspire your current sales talent
- A methodology to attract, identify and fill sales talent gaps
- The practical tools you need to ensure you’re driving the best sales performance and actions
Who it’s for: Sales Directors and Sales Leaders
The Connected Leader (B2B)
You can’t be what you can’t see.
In this keynote, Ingrid Maynard takes sales directors through her methodology covering the key habits and behaviours of top sales directors. Today, more than ever, sales directors need to be able to have the awareness skills to be able to read a room, build trust at pace and nuance how they stretch their sales leaders.
Any sales director will tell you that this is not a ‘once in a while’ skill but a skill that is required every day, in every interaction.
What you’ll learn:
- Why you can’t be what you can’t see and why modelling is important
- What it means to be a connected leader and why it matters
- The difference connection makes to your sales team (and broader teams)
- How to embody these behaviours and encourage your team to do the same