Katrina McCarter

Katrina McCarter's Biography

Your Business Wingwomen giving audiences absolute clarity, outrageous confidence and true commercial success

From her first job collecting golf balls to saving enough by age 16 from her after-school job at KFC to fund a trip to New York, Katrina McCarter has always known how to make money. Now, as an award-winning international speaker, bestselling author and business coach, she wants everyone to know the strategies and secrets she learned from her days running a $140 million team for a Fortune 100 company and building her own successful businesses. More, she wants to share her philosophy that good business equates with happiness and health. You don’t have to smash yourself to smash goals.

Katrina has reached audiences of thousands across the US, Europe and Australia. She’s shared the stage with the likes of Google, Facebook and Audible in New York and Paris. And in business and life, she’s done and can talk to it all.

From top tier corporate boardrooms to small biz and solopreneurship, Katrina knows business and marketing inside out and loves sharing the strategies and secrets learned along the way. She’s a five-time B&T Women in Media Awards finalist, 2021 Top 50 Small Business Leader and was named by Remodista as one of the 100 Women to Watch in Business Disruption. Katrina has run successful businesses and built impactful communities for over a decade. She’s been a hard-nosed sales chief leading $140 million teams for Fortune 100 companies. She’s written bestsellers. She’s raised three children. As a business coach, she’s helped hundreds of clients build businesses, reputations and visibility.

And she’s learned resilience and reinvention are at the heart of results and longevity. In 2021 what success looks like changed for her. She was blindsided by the loss of her marriage, a relative’s sudden death and a child’s mental health problems. Rebuilding her life, she discovered the healing powers of a support network and breaking out of her comfort zone (think an extreme hike on the Larapinta Trail, a lifechanging achievement for a woman who took a king-sized mattress on camping trips).

It all fuelled her philosophy: If you build a better person, you build a better business.

So, Katrina is armed to the teeth with qualifications, experience, expertise and accolades. She’s human. She’s real. She’s authentic. She’s really good at informing, educating and entertaining audiences on business, marketing and dealing with the curve balls life and work throws at you. She inspires teams and gives great value for money on stage. That’s the bottom line.

Delivering her proven strategies which participants can implement immediately, Katrina McCarter has earned a global reputation for being easy to work with, having great interactive delivery style, and working across small business and corporate industries. In the words of Nan McCann, producer of Marketing To Moms in New York, “On the page or on the stage, Katrina always delivers.”

It’s never been easier than it is today for a business to lose relevance, customers, control of marketing budgets or pleasure in what they do. And once that happens, you may never get any of them back. The key? Taking smart steps now to protect what you’ve worked to build up.

In 2023, Katrina’s four keynotes are all about giving your business the insider track on consumer behaviours. Secrets to staying relevant. Strategies to market with no money. And reasons why being more playful will boost success. They’re all about keeping your business in business. The hard-hitting, data-driven topics are available as keynotes, presentations and workshops.

Speaking Topics Include

The Secret language of consumers: Understanding the triggers behind buyer behaviour

Expertly decoding what all six generation of consumers will respond to in the next decade, Katrina spells out the urgency of a survival plan to future proof your business to stay relevant. She steps you through truly understanding consumers and their behaviour, characteristics and triggers—how to reach the right people on the right channel at the right time using the right language.

Katrina uses research-based insights and decades of Fortune 100 sales and marketing experience to give you a blueprint for attracting, engaging and building relationships with consumers at every age and stage of life.

YOUR AUDIENCE WILL LEARN:

• To understand the six generations of consumers in Australia
• To recognise the key behaviours of each generation—Alpha, Gen Z, Millennials, Gen X, Baby Boomers and Seniors
• To discover they key communication preferences and channels of each generation so you can reach them where they are
• Ways to adapt your current marketing strategy to attract, engage and build meaningful relationships with each generation, now and in the future
• To understand your marketing priorities for now and plan for what’s ahead

The War for relevance: The single biggest opportunity for your business today

With technology and globalisation giving consumers unprecedented access to brand choice, it’s never been easier than it is now for a business to lose relevance. And once lost, you’ll never get it back. To safeguard survival, every business needs to understand the urgency and significance of staying relevant—and know the rate of change and choice for consumers will only speed up so the risk to business owners and brands is increasing. Global researcher and marketer Katrina tells how to win the war for attention, loyalty and dollars by adapting to stay ahead of consumers’ own evolution.

YOUR AUDIENCE WILL LEARN:

• Why relevance has become an issue right here, right now
• Why we aren’t talking about this—and the benefits for those who
• The real opportunity for your business to stay relevant and ahead of the curve
• To identify the four mistakes that stop businesses from becoming and staying relevant
• To identify five key strategies to become and stay truly relevant to your customers

No budget? No problem: 2023’s best ways to market with no money

Think that your business needs to spend big on marketing to have a big impact? Think again. With a long, proven track record in marketing on a shoestring budget—less than $300 a month while setting up her first business—award-winning marketer and corporate digital trainer Katrina does a deep dive into her five top no cost strategies for 2023: Partnerships, Brand Story, Video Marketing, Testimonials and Customer Experience. She’ll share her replicable secrets for growing gangbuster brands and businesses that rely on creativity and innovation rather than a mega marketing spend.

YOUR AUDIENCE WILL LEARN:

• To develop your own Marketing With No Money strategy to attract, convert and retail to your ideal customers
• To understand why partnerships and collaborations are the fastest way to achieve your business objectives
• To learn how your brand story will help you grow and attract more of your ideal customers
• To identify the reasons why video marketing is essential for every brand, no matter who their customer is
• To understand why testimonials are critical to your growth (and how to get them)
• To discover how to create and enhance your own customer experience to activate word of mouth marketing

Generational marketing: How to truly understand buying behaviour in all ages (workshop)

Marketing with no money: Attract, convert and retail to ideal customers on a zero budget. (workshop)

Marketing to mums: What Australian mums really want. (workshop)