Lawrence Yeo

Lawrence Yeo's Biography

Lawrence Yeo founded AsiaBiz Strategy Pte Ltd as its CEO and Senior Consultant-Trainer. As Project and Strategy Director, Lawrence has 21 years’ work experience in market research, strategic planning, sales and marketing, corporate finance and public sector consulting in investment and export promotion. 

Lawrence has advised over US$2 billion worth of investments. Managed growth initiatives including opportunity and market assessments, assessing local Asian partners for joint ventures, financial valuations, M&A due diligence and private equity growth financing.

He is a business consultant (market research, marketing and competitive strategy, small business advisory), trainer (innovation, strategic analysis and entrepreneurship) and entrepreneur. His mission is to benefit his clients by helping them grow, improve, innovate and revitalize. He helps his clients to achieve their Asia business strategic goals, formulate competitive and marketing strategies, conducts competitive intelligence, evaluates and matches business partners and is a regular speaker.

Lawrence’s expertise lays in  innovation planning and development and transfers about 50 creativity techniques to create an innovative organization such as:

• Associate Coach for TMP-Hudson, one of the world’s premier human resource consultancy firms.
• Associate Trainer for the Young Entrepreneur Mastery (TYEM). Developed training curriculum and trained students from schools organized by NECDC, SWCDC, SWCDC. Schools included NTU, NUS, junior colleges and secondary schools.
• Regional Training Coordinator for Synovate Business Consulting. Responsible for developing and delivering the entire division’s training program from analysis, design, delivery and develop Knowledge Management capability across SG, HK, KOR, MY, INDO & TH.
• Internal Consultant/Trainer for Bax Global’s client in the Motorola Program. Second in charge to the Program Manager as program executive, he designed and implemented systems in accordance with Motorola Six-Sigma standards in areas of customer servicing, quality, pre-ISO audit. In addition, he trained 550 employees. Significant creativity was practised in the daily permanent resolution of product and service defects within a 24-hour period to satisfy Motorola stringent service standards.

Speaking Topics Include

Market Analysis & Market Research

Market Analysis/ Scanning

Market Attractiveness, Sizing, Potential & Feasibility study

Customer and Competitor Intelligence

Distribution/ Supply Chain analysis

Competitive & Marketing Strategy

Marketing audit/ Brand audit

Market Expansion/ Entry strategy

Competitive Intelligence & profiling

Brand management & communications

Export & International marketing

Services marketing

Strategic alliance

Business partnering, matchmaking, Referral

Corporate Training Services Include:

Innovation & Creativity

Brand Building & Communications

Marketing & Strategy Toolkit

Entrepreneurship

Biz Soft Skills

E- Learning