Mark Cameron

Mark Cameron's Biography

Mark Cameron is a strategic digital mastermind specialising in the digital business model revolution and customer engagement platform creation. Mark is CEO of W3.Digital, a digital products and services agency. As a columnist for over 6 years his expertise and opinion is featured in Australia's leading business magazine BRW, as well as the industry focussed Marketing Magazine, CMO.com.au, Social Media Today and Smart Data Collective in the USA.

 

Mark has recently been inducted into an exclusive group of specialists from around the world regarded as Certified Experience Economy Experts. Mark is the 225th person to receive this qualification worldwide – and the only person in Australia. This certification gives Mark expertise in using leading edge customer experience frameworks – the same frameworks used by LEGO, Benetton, Ikea and Disney. Mark delivers validated intelligence and global standard insights into digital business and markets for his audience, and is a perfect fit for progressive thinking conferences and events.

 

He is regular speaker and writer on digital strategy and customer cantered transformation. He was the digital strategy columnist for BRW for 5 years, and currently writes for Marketing Magazine and CMO.com.au. His writing has also been featured in The Australian Financial Review, The Age and the Sydney Moring Herald.

 

In 2017 Mark was one of the Top 15 Australian Digital Marketing Influencers.

Speaking Topics Include

Design Thinking – gain a competitive advantage in a complex world - Design Thinking has become a “must have” skill for high preforming businesses in a fast moving economy. Mark will guide you though a high impact journey on Design Thinking, at the end of which you’ll know how to lead your team through an innovation process that will create a competitive advantage.

 

Living with Exponential Change – Disruption is the new normal, harness it to lead in your field - Across the globe the pace of change is speeding up. This change is constant and will impact every person on the planet – So much so that disruption has become the new normal. This creates challenges for businesses – but also massive opportunities.

Understand the macro-trends, and how you can use them to your advantage.

Understand how developing an exponential mind-set in your organisation can help you find a global customer lie never before.

Beyond Digital – What the near future for brands will really look like, and what to do about it - There is an emerging generation of consumers and workers who see no difference between the “digital” and “real” world. To them it is all one.

This mean that the concept of digital media will rapidly fade away and a new paradigm will be ushered in. Get a glimpse into the future that brands will have to work within.

Understand how marketing will work when advertising fades away and interactivity is everywhere.

 

Experience Economy – Understand and master the economic forces shaping customer expectations - Mark is the only person in Australia to be a certified Experience Economist – the framework that brand like Lego, Ikea and Disney use to develop their customer experience. He will take the audience through the core principles of this framework and show how it applies to digital strategy development.

Integrated digital strategy

Mark will discuss what is required to develop and execute an integrated digital strategy that exceeds customer expectations and creates a long term competitive advantage.

 

Digital Customer Experience - Mark is the only person in Australia to be a certified Experience Economy Expert – the framework that brand like Lego, Ikea and Disney use to develop their customer experience. He will take the audience through the core principles of this framework and how you can apply it in your business.

 

Digital Transformation - The world is becoming increasingly digital. Many businesses now find themselves competing in markets that look very different than they did only a few short years ago. Mark will discuss what is necessary transform in this new environment.