Mark McCrindle

Mark McCrindle's Biography

Mark McCrindle is a social researcher with an international following. He is recognised as a thought leader in tracking emerging issues and researching social trends.

Having developed his reputation across two decades as an award-winning social researcher, best-selling author and social commentator, Mark has appeared across all major television networks, radio and print media, and been twice invited to speak at TEDx. He has presented thousands of keynotes and workshops in all major industries including finance, technology, health, mining, energy and education for top global brands and organisations. His advisory, communications and research company, McCrindle, count among its clients more than 100 of the largest companies and leading international brands.

Mark’s highly valued research and reports, presented through infographics, data visualisations, videos, media input, resources, and blogs, have developed his regard as an expert demographer, futurist and social commentator. Mark brings a fresh approach to his boardroom briefings, executive workshops, strategy sessions and keynotes. He speaks with expert authority on topics including future trends, leadership, customer engagement, generational change and business insights. Armed with the latest findings and presented in a customised and innovative way, Mark is an in-demand communicator.

Mark McCrindle, BSc (Psychology), MA, is the author of five books on emerging trends and social change. Generation Alpha, Work Wellbeing: Leading Thriving Teams in Rapidly Changing Times, The ABC of XYZ: Understanding the Global Generations, Word Up: A Lexicon and Guide to Communication in the 21st Century and The Power of Good.

Speaking Topics Include

The Top Trends Shaping 2025: Strategic insights to help leaders prepare for the year ahead

As we enter the middle of the decade, an understanding of the transformative trends set to shape 2025 is essential. Why? Because the future of an organisation rests in its relevance and innovation. Drawing on McCrindle’s strategic expertise, this session is designed to give leaders an engaging overview of the ever-evolving landscape and key trends shaping your organisation. It will span a spectrum of areas such as technology, demographics, economic shifts, and generational change, to help you anticipate the shifts and respond strategically. By booking this session, attendees will gain a competitive edge in preparing for and leading through the trends that stand to define the year ahead.

Changing times, emerging trends; The top 5 trends transforming organisations

This session gives an analysis of our fast-moving times and a snapshot of the key trends redefining our society. It will deliver an overview of the changes and insights to help organisations not just respond to the trends but to shape them. From technological trends to demographic shifts, from social change to generational transitions, this session will define and strategically respond to each of these mega-trends.

Understanding and engaging with the ever-changing customer

With more choice and change, customers are more diverse and empowered than ever before. This session will give an overview of today's macro segments as well as an overview of the emerging micro segments and how businesses can analyse and track new consumer cohorts. In a world of global brands and empowered customers, Mark will outline the key influences and decision drivers for today's consumers.

Understanding and engaging with Generation Z

Today's generation of teenagers and children are the first generation to be wholly shaped in the 21st Century and so are our first truly digitally integrated, wirelessly connected, global generation. However they are more than just students; within the next decade they will comprise over 1 in 4 of our workforce and they are currently consumers with customer influence well beyond their economic footprint. This session will equip teachers, trainers and employers with the knowledge and skills to engage this post-literate, multimodal and tech-savvy generation.

Changing times, emerging trends: The future of big data and the metaverse

The emergence of the technological age has seen our society create and collate data like never before. There are more than 2.5 trillion bytes of information generated every day through our electronic devices. 90% of the data available in the world today has been created in the last two years.

Pair this technological transformation with the next step in technological innovation, the Metaverse, where virtual reality, gaming, digital communities, NFTs and cryptocurrency dominate. While the Metaverse looks to the future, our youngest generations today are already engaging in it. From Fortnite to Roblox or Minecraft, it will be Generation Z and Generation Alpha who will be the architects of the Metaverse. In this session, demographer and futurist Mark McCrindle will show what can be done with all this information, and what the future looks like with the Metaverse and how to best prepare for it.

Leadership in Anxious Times Building Resilient Organisations

In times of uncertainty, leaders who communicate with confidence amidst fear and uncertainty are the ones people follow. In this session we cover the importance of communication, building resilient organisations, responding to disruption and how to be leaders who lead with clarity and resolve.

- The power of confident leadership in uncertain times
- Understanding social behaviour: hopes, fears and expectations
- Managing change fatigue: shaping a culture of adaptability
- Communication essentials in a world of fake news and message saturation
- Generational intelligence: leading effectively across diverse age-groups.

Recruiting, Retaining & Training the New Generations at Work

The future of industry is shaped not just by the technological changes but also the sociological changes. Indeed what defines our 21st Century is the massive technological change which combined with the huge demographic change is reshaping the business landscape. Our world is experiencing the biggest generational change since the birth of the Post-war Baby Boomers. Increasingly Baby Boomers are downshifting, Generation Xers and Ys are the emerging managers, and the Gen Zeds are today's new employees. Therefore it is critical to understand the attitudes, values and expectations of the diverse generations comprising today's workforce.

This session will outline the new demographics and the social trends which have shaped Gen Y and Gen Z. This session will identify the HR implications of these new attitudes, values, and workplace priorities of today's employees. He will highlight applications of this to effective employer branding, attraction and retention strategies, workplace communications and effective management styles.

How big data analytics can transform your business

The emergence of the technological age has seen our society create and collate data like never before. There are more than 2.5 trillion bytes of information generated everyday through our electronic devices. 90% of the data available in the world today has been created in the last two years. The average company stores approximately 23.1 billion files of which 14.3 billion are unused dark files, meaning between 50% – 80% of files fall into the category of ‘dark data’. What can be done with all this information? This is where big data analytics comes into the picture.

In this session you will discover how big data analytics can be harnessed to uncover information, hidden patterns, unknown correlations, market trends and customer preferences. This will help organizations make informed business decisions, identify opportunities to improve processes and enhance efficiency. You will also learn how reducing dark data can reduce storage costs, increase revenue.

Join us as we delve into the four types of data analytics – descriptive, diagnostic, predictive, prescriptive – and guide you through the five ways your organization can benefit:

1. New revenue opportunities
2. More effective marketing
3. Better customer service
4. Improved operational efficiency
5. Competitive advantage

A demographic snapshot of Australia: Now and towards 2030

To engage with people and connect with communities, we need to understand the data and the demographics. Population analysis tells a fascinating story of Australia today and reveals clear trend lines. In this session, Mark uses the latest demographic data to give a snapshot of the changes, the trends, the challenges and the opportunities for your brand, organisation and sector.