Norman Chorn

Norman Chorn's Biography

If your organisation requires strategic alignment ensuring that leadership, culture and strategy are focused on and achieving superior performance in your market place is essential then Norman Chorn should be highly considered. Norman is a strategy and organisation development practitioner who works in Australia, UK, New Zealand and South Africa. Norman has specialist skills in developing future strategy and aligning organisations with their current and future environments. He has developed a range of proprietary techniques and approaches to improve organisational performance.

Norman Chorn has published widely in his field and has contributed to a range of journals and international conferences. His recent book, Strategic Alignment, has received wide acclaim in the management and business press and the 2nd edition has just been published. His new book, Future Building, deals with the practices of creating the future and planning in uncertain environments. This is due for publication shortly.

He holds visiting and adjunct appointments at a number of leading Graduate Schools of Management, including the University of Witwatersrand (South Africa) and Macquarie University Graduate School of Management (Sydney). He has a BA (Economics) from the University of Cape Town, a Postgrad Diploma in Management, an MBA, and PhD from the University of Witwatersrand.

Norman is a member of the Advisory Board for the Australian Institute of Management (AIM), a mentor in the Thought Leaders community and a member of National Speakers Association of Australia (NSAA).

Norman’s focus is on improving your organisation’s performance though better strategy and organisation design. Is your organisation struggling with poor performance or low levels of customer satisfaction? Are you having difficulty in winning new customers and then retaining their business? Perhaps you are finding it difficult to develop your strategy in these uncertain and changing conditions? Or in successfully executing your strategy once it is agreed?

In many cases, these problems are caused by a combination of:

• a strategy process that doesn’t effectively accommodate the uncertainty and change in your environment

• an organisation design and structure that doesn’t support or leverage the intended strategy

• a culture and leadership approach that isn’t aligned with the market conditions and strategy

Norman specialises in developing strategy for the future – with a particular focus on organisations operating in conditions of great uncertainty and change. I also assist you to design and build your organisation so that it executes and even leverages the intended strategy. And together, we create a powerful level of strategic alignment that ensures that leadership, culture and strategy are focused on achieving superior performance in the markets you face.

Speaking Topics Include

Building the Future – the Strategic Imperative
Why does conventional strategic planning no longer work? What can you do about it? Future Building is a process for planning and creating the future in uncertain and changing environments. You will learn how to build your Organisational Architecture to cope with the future. See how real Future Builders have done it - and what lessons they have learned along the way. Create your own future!

Over the Horizon Leadership - Foresight in Uncertain Times
Leading in uncertain times requires “over the horizon” thinking and leadership to cope with disruptive markets and technologies. How can we prepare the organisation for these changing conditions? How can we read the environment and figure out what to do? And what styles of leadership are appropriate when things keep changing? Learn how to practice Strategic Leadership when you have to focus over the horizon and how to provide strong leadership when times are uncertain.

 
Developing Thought Leadership - lifting your organisation’s Knowledge Quotient
While worldwide economic growth is strongly driven by a rapidly expanding knowledge sector, Australia’s GDP still relies primarily on its resources sector. The innovation we need to ensure our international competitiveness will depend on an increase in the “knowledge quotient” (KQ) within our organisations. Leadership has a significant role to play in developing this KQ. One way to do this is by engaging purposefully in Thought Leadership.

Thought Leadership practices encourage and harness creative thinking - which can then become a significant competitive advantage. Learn how to foster and facilitate Thought Leadership in your organisation. See how this can unlock the enormous creative potential that exists within your organisation. And see how this can result in real competitive advantage.

 
Building Corporate Resilience
The “new normal” conditions bring with them unprecedented levels of shock and turbulence into our environments. Leaders and organisations need new levels of resilience to cope with these tough conditions. More than just bouncing back – they need the ability to anticipate and respond to strategic before they get knocked over. Based on an extensive study of resilient organisations, learn about the sources of resilience in these organisations. See how leaders can build the physical, intellectual, emotional and spiritual “muscles” in organisations. And explore the strategies that have a proven record in maintaining and leveraging the resilience within organisations.