1300 314 788
Patria Jafferies
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Testimonials for Patria Jafferies
Patria was the best conference speaker we have ever had and that he will put in a recommendation to use her as a speaker for our national conference this year.
Ethel Sale, Elders
Patria was absolutely fantastic. Her story was inspirational and very motivating; particularly for other WA based business owners. Patria was approachable, down to earth and professional. She shared some amazing stories and our workshop attendees hung off her every word. I would highly recommend Patria as a keynote speaker.
Danielle Masurik, GEACC
“Patria was fantastic. Love to work with her again."
Ci Events
Fee Range: Up to $5000
Patria Jafferies's Biography
Patria Jafferies has been highly successful in business, branding marketing and retail and is available to impart her knowledge and story of success in the corporate arena. Patria is currently the CEO of Celebrate WA, Chairperson of Barking Gecko Theatre Company, and a Board member of Hope for Children. She is also a Member of the Australian Institute of Company Directors and an Associate Fellow of the Australian Institute of Management.With a strong background in business, the arts and events sector, Patria is an outstanding contributor to the Western Australian community. In 2000, Patria was awarded the National Telstra Business Woman of the Year, as the co-founder of Dome Coffees Australia. Patria engineered Dome Coffees’ growth from a single store to more than 100 stores in Australia and Asia in less than a decade.
Patria has previously served on various Boards including the Reserve Bank of Australia sub committee, Matilda Bay Brewing Company, Cullen Wines, the Australian Chamber Orchestra, Creative Partnerships Australia, Perth Fashion Festival, SolarisCare and the Land Valuers Licensing Board. She also chaired the Small Business Development Corporation for 5 years.
Patria Jafferies is instrumental in the development of the Matilda Bay Breweries brand before cofounding Dome Coffee Australia Pty Ltd in 1990 and transforming it into the most significant consumer brand to emerge from Australia in over two decades, Patria is also widely recognised as one of the country’s most visionary marketers and one of Australia’s premier brand strategists.
Patria, together with her business partner Phil May, grew Dôme Coffees from a small specialist wholesale coffee roaster to a multi-million dollar international importer, exporter, franchiser, retailer and restaurant enterprise, in less than a decade. A veteran of the brand industry in the US, Patria moved to WA in 1986 when she joined Matilda Bay Brewery. There she successfully launched several new beer concepts in quick succession, including Matilda Bay, Pilsner, Dogbolter, Redback.
Patria’s foresight in seeing the parallels between the wine industry, breweries and the yet to be developed retail coffee industry, led her to develop a branding strategy that is considered today to be the most significant consumer brand development to emerge in this country in recent years. She is in expert in presenting on the challenges which retailers face including Shifting Demand, Increasing Competition, Increasing Retail Power and Creating Brand Value.
Patria’s success formula relied as much on packaging as it did the actual product. In the same manner as Walt Disney used the personality of an animated mouse to provide a high level of recognition for products at a retail level, so Patria created an indelible Dôme image of choice and quality, surrounding it with a position and personality structure to spearhead her products into the market. It was a very successful strategy.